More details on this
show can be found at www.

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Seuss" limited edition artwork. Seuss invented his own
creatures , with delightful results, using horns, antlers and beaks
from the zoo where his father had worked as a zookeeper.

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Seuss, from his private creations to his early advertising
drawings.

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com/about/jurors .php

The 2005 "Into the Pixel" selected artists will be available
for interviews on-site.
Dr.
Included in the exhibit will be the "The Unorthodox Collection of
Taxidermy," a collection of sculptures.

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"We are very excited to be putting on this show," said ART on 5th
owner Joe Sigel. "The art offers a glimpse into the personal side of
Dr.

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WHO: This program is presented on behalf:

-- Academy of Interactive Arts and Sciences (AIAS)
-- Electronic Entertainment Expo (E3Expo)
-- Graphic Arts Council
of the Los Angeles County Museum of Art (LACMA)

The 2005 "Into the Pixel" Panel features the following jurors:

-- Kevin Salatino, Department Head and Curator of Prints and
Drawings at the Los Angeles County Museum of Art

-- Lorne Lanning, President/Creative Director
of Oddworld Inhabitants

-- Louis Marchesano , Collections Curator for Prints
and Drawings at the Getty Research Institute

-- Billy Shire, owner of La Luz Gallery and
Billy Shire Fine Arts

-- Chris Swain, USC School of Cinema-Television and
Co-Director of the EA Game Innovations Lab

For more background information on the panel of jurors, please
visit http: //www.

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ADVISORY/Los Angeles County Museum Hosts Sneak Preview of 2005 ``Into the Pixel'' Show Panel Debates Emergence of Video Game Art Form

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.
As a part of the 100th birthday of Dr."
On exhibit April 1-16, this will be the largest showing of the art
of Dr.

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. Seuss ever displayed in Texas, and will include five
never-before-seen works from the gallery's "Secret Art of Dr.

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A
panel discussion will follow the presentation along with an
opportunity for one-on-one interviews. That day has come and I am
glad," Audrey Geisel said.

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WHERE: Los Angeles County Museum of Art (LACMA )
5905 Wilshire Boulevard
Los Angeles, CA 90036
The Brown Auditorium

ADDITIONAL EVENT VISUALS:
-- Complete collection of 2005 selected pieces
-- Winning selections digitally displayed

IMPORTANT:
Space is limited for this event: media need to RSVP via phone
to Ehrin Cummings at 310-967-2974 or ecummings@e3expo. Seuss , born Theodor Seuss Geisel, produced numerous paintings
and drawings for his own private enjoyment . He created advertisements for Flit bug spray as well as
NBC radio, Holly Sugar and General Electric .

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This enlightening collection
shows a range of Seuss' works from throughout his career .

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"I remember telling Ted that there would come a day when many of
his paintings would be seen and he would thus share with his fans
another facet of himself, his private self.

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intothepixel. Seuss
Retrospective, a national touring exhibition, comes to Austin for a
first-ever showing April 1 -16 at ART on 5th Fine Art Gallery.

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The Art of Dr. Seuss Comes to Austin

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Seuss"
collection.

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WHEN: Tuesday, May 3, 2005
5:30 - 7:30 p. Prior
to becoming a renowned children's author, Seuss worked in advertising
for 20 years.

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intothepixel. Seuss, ART on 5th will show
32 historical panels, plus the complete collection of the "Secret Art
of Dr.
To schedule a personal tour, please contact Kristy Ozmun Public
Relations or ART on 5th Fine Art Gallery.

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Assignment Desks/Entertainment Editors/Technology Writers
ADVISORY. Before he died in 1991,
his wife, Audrey , told him she planned to unveil his paintings to the
world.

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E3Expo 2005

----

WHAT: On Tuesday, May 3, "Into the Pixel" jury members will
participate in a special presentation announcing the final
artworks selected for the 2005 showing, followed by a panel
discussion offering insights into the selections of the 2005
gallery and the impact of video games on contemporary art.

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Feature Editors/Lifestyle Editors/Entertainment Editors

AUSTIN, Texas----The Dr.
Also on display will be some of Seuss' advertising artwork. Many credit Seuss as the
first to use humor in advertising.
Media previews will be available by appointment from March 28-31.