"With BRATZ Babyz and BRATZ
Sportz performing so strongly, our belief is that the gap with the
nearest competitor will widen even further. Please visit: www., with operations in
Greensboro, NC; Milan; Istanbul; London; New Delhi; Hong Kong; Osaka; Seoul
and Maaseik, Belgium .com

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The company is independently owned and
is recognized as a leader in the field of character -licensed toys and
games.co.

Big Brand Knits & Outerwear

Land's End launched a cotton /Lycra women's trench coat and hat in six
colors and patterns featuring the Nano-Tex Resists Spills repellency
enhancement.

The National Association of Menswear Buyers recently reported that 2005 is
the year of preppy rediscovery, and specifically called out classic polo
shirts as a cornerstone in the new look in men's fashion. Apparel
brands are embracing resin treatments designed to help knits hold their
shape longer.

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uk
MGA Entertainment, a consumer entertainment products company
headquartered in Van Nuys, Calif.

PRESS RELEASE Nano-Tex Adds Knits Outerwear to Its Performance Apparel Roster

Resin systems can mask the water-absorbing properties of
cotton, making consumers feel wet and uncomfortable.

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"Not only are polos and outerwear new categories for Nano-Tex enhancements ,
they're also two of the hottest segments in the apparel industry for
spring," said Renee Hultin , president of the Americas for Nano-Tex.

janette bellmer

With BRATZ Rock Angels
multimedia and toy launch to follow later this year, we are expecting
another record year for the brand, with UK/Ireland toy sales alone
exceeding GBP 110 million at retail. This is the 5th-year anniversary for BRATZ, and consumers
have spoken.

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BRATZ was introduced in June 2001, and has since become one of the
world's premiere toy lines and girls' lifestyle brands.

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"We are not surprised by BRATZ progress being the clear number one
brand as the growth trend has been evident for a long time," stated
Nick Austin, Vivid Imaginations CEO.com,
www.

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BRATZ
achieved a 45. We expect our market share to grow even further worldwide
this year when our exciting new lines are introduced later in the
year . For men, Eddie Bauer introduced a nylon and polyester Mac
jacket that takes advantage of Nano-Tex 's Coolest Comfort treatment, which
wicks moisture away to keep the wearer dry and comfortable.

Also new for spring are a number of name-brand knit polos enhanced with
Nano-Tex's superior repellency treatment. Old Navy also is
rolling out Nano-Tex knit polos in a range of colors this spring. The
women's wear trend forecaster for Cotton, Inc.

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New Trend in Knits

In addition to repellency treatments, Nano-Tex offers a moisture wicking
enhancement to make resin-treated cotton knits more comfortable.

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2%. Based in the UK and Hong
Kong, the company markets a wide portfolio of leading girls , boys and
preschool toy brands.bratzpack.

A new extension of the Nano-Tex Coolest Comfort family of patented moisture
wicking enhancements is now available for resin-treated knits and other
cotton garments.

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With over 350 licensees worldwide,
BRATZ brings together innovative companies and cutting-edge fashion
styles to create exciting new products in apparel, footwear, music,
videogames and so much more. Nano-Tex is giving the classic polo and
trench a modern makeover with its liquid repellency and moisture wicking
enhancements.

www.Nano-Tex. The enhancement keeps consumers dry and comfortable by
pulling moisture away from the body as fast as non-treated cotton and at
least ten times faster than most resin-treated cotton fabrics available
today.

About Nano-Tex

Nano-Tex is headquartered in Emeryville , Calif.

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"
Vivid Imaginations is the UK's largest toy and game developer,
with products sold in over 44 countries.com

Gap is selling Nano-Tex enhanced knit polos in multiple colors and stripe
combinations as part of its Stressfree collection and will introduce a kids
and youth line of performance knit polos later this year. Nano-Tex develops and markets a family of
nanotechnology -based textile treatments that dramatically improves the
performance of everyday fabrics.

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evivid.mgae .

dollmaking verheyen

Business Editors/Toy Industry Writers

LOS ANGELES----MGA Entertainment's
BRATZ(R) has the clear lead in the fashion doll battle here in the UK.

katjushchik sayre

BRATZ Has Clear Lead in Fashion Doll Battle in the UK

And since last
year, women's trench coats have been making a significant comeback .
www.

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Visit their website at www. The BRATZ
brand is also noted for having won Family Fun magazine 's Toy of the
Year Award four years in a row.

Nano-Tex, a leading fabric innovation company providing textile
enhancements to the apparel and interior furnishings markets, announced
today that popular apparel brands are upgrading their knit polos and
outerwear lines with the company's Resists Spills and Coolest Comfort
enhancements.

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5% market share for Q1 2005, whereas one year ago BRATZ
market share was just 32. Products with Nano-Tex
enhancements are sold throughout North America, Asia and Europe.nano-tex.

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BRATZ -- the dolls with a passion for fashion, distributed in the UK
by Vivid Imaginations -- has been confirmed as the clear market leader
in the fashion doll sector in the UK for the first quarter of 2005,
according to data released today by retail audit group NPD Inc.
Runways, showrooms, magazine spreads and
fashion forecasters all point to polos and trench coats as two of the
biggest trends in spring apparel. Nordstrom men's Smartcare Pique
Polos with Resists Spills repel oil and water and are available in the
hottest hues for spring , including sage, orange and blueberry. To date, more than 80 textile mills
worldwide are utilizing Nano-Tex treatments in products sold by more than
100 leading apparel and interior furnishings brands , including Gap, Old
Navy, Lee, Nike, Champion, Levi and Simmons.

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"
Isaac Larian, CEO of MGA Entertainment , added: "We see this trend
everywhere.com

says that the trench coat is
a "must have ," given its prominence on fashion runways in the past 12
months.

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, manufactures innovative lines of
proprietary and licensed products, including toys and games, dolls,
consumer electronics, home decor, stationery, and sporting goods.