FEATURE/ProFlowers Says `Get Fresh' This Valentine's Day

"When considering a Valentine's Day gift, consumers should be
aware that national wire services and local florists use an outdated
business model that often results in the delivery of flowers that are
less fresh, more expensive and unpredictable," said Abe Wynperle,
President and COO of ProFlowers. Sweethearts everywhere will swoon for ProFlowers' diverse
selection of hand-picked, elegant arrangements:

Dazzle a loved one with beautiful Sweetheart Tulips! Your
loved one will feel like it's spring already when they receive
hand -picked vibrant Dutch tulips. Provide Commerce(SM) also offers fresh fruit and
premium steak direct from the supplier to its customers at Cherry Moon
Farms(SM), www.cherrymoonfarms. Valentine's Day
is America's most popular flower holiday, but consumers are often presented
with misguided flower options when ordering flowers.

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The risks, uncertainties and assumptions that may affect
Provide Commerce , its operating results and your investments, include,
but are not limited to managing the seasonality of its business, the
Company's dependency of FedEx and UPS to deliver its products, risks
related to weather and logistics which could hamper holiday
deliveries, a dependency on a limited number of floral suppliers, as
well as the factors disclosed in the Company's filings with the U.
Securities and Exchange Commission.

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NOTE TO EDITORS: For more information about ProFlowers' complete
2005 Valentine's Day collection of flowers and plants, as well as high
resolution images, please contact Bratskeir + Company at 212-679-2233. Make sure you buy florist-arranged bouquets. "One sure-fire way to
maintain the integrity of your order is to work with neighborhood florists who
use their professional training to make each arrangement they design a
masterpiece.
Through its extensive member florists ' network, Web site http://www.

interpret floral

S.uptownprime.com/cgi-bin/mmg.

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"ProFlowers connects consumers
directly with flower growers -- eliminating middlemen, extended stays
in refrigerators and any potential surprises , so what you order is
what gets delivered."
And this Valentine's Day, fresh flowers mean roses and so much
more.
Provide Commerce(SM) launched its marketplace in 1998 to sell and
deliver fresh cut flowers for everyday and special occasions such as
Valentine's Day, Easter, Mother's Day , birthday and anniversary
events, through its ProFlowers(R) brand and website,
www.providecommerce .businesswire. As the world's
most popular name in flowers, Teleflora guarantees 100% of its orders --
ensuring every delivery exceeds consumer's expectations.

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Accented with baby's breath , hand-picked and tied, these roses
are an arrow straight to her heart this Valentine's Day . This is something direct-from-the-grower shipping companies
cannot offer.

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MULTIMEDIA AVAILABLE:
http://www. flower industry--and sending gorgeous,
longer-lasting flowers for the year's most romantic holiday has never
been easier or more affordable. Starting at $29.
$99.
These recommendations will guarantee your Valentine's Day order is
beautifully-arranged by a skilled neighborhood florist who will use only fresh
flowers and guarantee on time delivery.

Arranging encompasses the elements, principles and techniques employed to construction fresh floral designs.

focussed florists

. $39.99

For a romantic, traditional "I Love You," send One Dozen Red
Roses, a fresh bouquet of South American roses with baby's
breath, hand-picked, tied, and ready to bloom.com.

"When consumers order flowers for Valentine's Day, they expect a
presentation of beautifully-arranged fresh flowers," stated Phil Kleweno,
President and Chief Executive Officer, Teleflora.

hobbyists interpret

com/cgi-bin /mmg. Best of all, each gift is backed by a 7-day freshness
money-back guarantee, so customers can be sure their gift will show
how they really feel. These statements involve
risks and uncertainties that could cause actual results to differ
materially from those expressed or implied in the applicable
statements.S. Work with a local florist affiliated with a
national name you can trust . Don't get disappointed
by purchasing direct-from-the-grower offerings that arrive unarranged
in an overnight shipping box.S.

hobbyists wreaths

.99

Finally, for a statement of love she won't soon forget, send
Three Dozen Long Stemmed Red Roses, a bouquet of sensational,
fresh -cut long-stemmed roses straight from South America.cgi?eid=4808150

Teleflora, with more
than 70 years in the flower business, has proven tips that will help ensure
consumers make smart and informed buying decisions this Valentine's Day.

About Teleflora
Teleflora is the world's leading floral service and products company.

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With a member network of over
20,000 neighborhood florists, Teleflora offers consumers the opportunity to
work with a local florist who will take a personal interest in ensuring a
truly special Valentine's Day experience.

Teleflora's Valentine's Day Consumer Tip List

1. Make Valentine's Day last beyond February 14th.

arrangement graders

businesswire . If the farm doesn't have it, ProFlowers doesn't
sell it.99

For the true jewel in your life , try the Pink Sapphire
arrangement: a brightly colored, sparkling bouquet of South
American pink roses, pink alstroemeria, and purple butterfly
asters, hand-picked and tied. $49. $39.com

Forward-looking Statements

Statements in this press release, other than historical
information, may be "forward-looking" in nature within the meaning of
the Private Securities Litigation Reform Act of 1995 and are subject
to various risks, uncertainties and assumptions .

MULTIMEDIA AVAILABLE:
http://www.

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Teleflora Shares Consumer Tips for Valentine's Day Flower Orders

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By connecting customers directly with the
world's top growers, ProFlowers is able to deliver fresh, innovative
arrangements usually within three days of the flowers being cut from
the fields. $44. For more information, please visit
www.

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ProFlowers delivers naturally elegant flowers and plants that are
5-9 days fresher than those available at the local florist or through
national wire services--they look better and they last longer.ProFlowers. The Company undertakes no
obligation to update any forward-looking statements in order to
reflect events or circumstances that may arise after the date of this
release. These flowers require your "special
someone" to do all the work and worse yet, they could be damaged in
transit . Teleflora offers industry-leading
floral arrangements and gifts, technology, marketing and education services.com,
and its toll-free line 1-800-TELEFLORA, the company offers consumers fast,
convenient and high quality flowers and keepsake products.

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Order your flowers in
a high-quality, limited -edition keepsake that can be used over and
over again.

christensen hobbyists

99

Trust ProFlowers Sweet Expression Roses to express your love
and admiration, and endear that special someone to you
forever: 12 fresh-cut, red, pink and white roses accented with
Baby's Breath. (NASDAQ: PRVD)
which operates an e-commerce marketplace of websites for perishable
goods that consistently delivers fresh, high-quality products direct
from the supplier to the customer at competitive prices .
3. Mix it up.

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.99

Send her Hugs and Kisses with ProFlowers' cheerful blue iris
and ravishing red tulips--a beautiful, bright burst of
contrasting colors that truly is a hug and kiss in petal form!
$49.com, and Uptown Prime(R),
www. The Benefits of Using a Neighborhood Florist

LOS ANGELES, Teleflora, the world's leading floral
services and product company, today announced its Valentine's Day Consumer
Tip List to avoid disappointment when ordering floral gifts.

ikebana hobbyists

Long-lasting and elegant,
these beautiful orchids are the essential gift for someone
whose tastes are upscale and unique. The company's
platform combines an online storefront, proprietary supply chain
management technology and established supplier relationships to create
a market platform that bypasses traditional supply chains of
wholesalers, distributors and retailers. Roses are classic, but try different flower arrangements.
Headquartered in Los Angeles , California, Teleflora has more than
20,000 member florists throughout the U.

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cgi?eid=4808150

SAN DIEGO----

With Elegant, Innovative Arrangements and a 7-Day Freshness
Guarantee, ProFlowers (R) Delivers the Freshest Flowers for that Very
Special Someone

Make your sweetheart see red this Valentine's Day. or white, or
pink, or yellow for that matter! ProFlowers(R) is reinventing the $19
billion per year U.com or by calling toll-free 1-800-PROFLOWERS
(1-800-776-3569).proflowers .com.
2."
This past week, the Federal Trade Commission warned consumers against what
they called 'petal pushers' -- telemarketers attempting to cash in on the
flower industry. and Canada , with an additional
20,000 florists outside North America.

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For the sophisticate in your life, ProFlowers is delighted to
offer Purple Dendrobium Orchids.95

All these arrangements and many more are available at
http://www.

About ProFlowers(R)

ProFlowers(R) is run by Provide Commerce, Inc. You can say 'love' with pink, yellow,
peach, purple or dozens of other vibrant colors.

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Feature Editors
FEATURE.

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The
reason is simple: they're cut fresh from the fields and shipped
directly to customers. With ProFlowers you can be sure what you order is
exactly what gets delivered -- no surprises. Order early -- don't rely on random banner-ad offers that promise
same-day delivery . Seek advice
from your neighborhood florist, they have the design skills to deliver
memorable bouquets. It is recommended that consumers order flowers from a
company they can trust, and with the guarantees they deserve.Teleflora.

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$39. Adorable and long-lasting, these
miniature rose blooms are bright and unexpected--and sure to
make her smile.

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For a new twist on roses, try ProFlowers' ever-popular Potted
Valentine's Day Roses plant.

Prices shown do not include taxes and shipping and are subject to
availability. These statements are
based on management's current expectations, estimates and projections
about Provide Commerce and its industry and include, but are not
limited to, Provide Commerce's ability to fulfill customer promises
and expectations regarding its Valentine's Day product offerings and
the overall seasonality of its business. Explore colors other than red.
5.