Springer Expands Market Leadership in Russia Through New Journals Agreement With the Publisher of the Russian Academy of Sciences

It publishes 1,350 journals and over 3,500 new books every
year, from 13 locations around the world.

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"The arrangement with MAIK Nauka will also cover the development
of new publications for the scientific information market," he added, "for
example, individual spin-offs from existing journals, and 'premium journals ,'
which provide users with an electronic link between journals and handbooks on
specific topics .

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COST: AMA/MRA Member: $415
Guest: $630

WHY: This 1-1/2-day intensive, interactive seminar is designed to
help new marketers understand what marketing is and how it
works; learn how to differentiate products or services from
those of competitors; analyze marketing opportunities and
identify promising market segments; and organize, implement,
and evaluate marketing efforts.

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for Thursday (

WHAT: American Marketing Association "Marketing Boot Camp(TM)" for
new marketing professionals

WHEN: Thursday, April 21, 2005: 8:15 a. Springer also provides an historical online
archive going back to the year 1860.

For enquiries, please contact:

Joan Robinson
Springer
Telephone: +49-(0)-6221-487 -8130
joan.

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"
SpringerLink contains over 1,200 journals.

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The program includes
interactive discussion, case studies, and extensive marketing
learning opportunities .

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WHERE: KFAN, The Restaurant, 2801 Snelling Ave.

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) and Friday,
April 22, 2005: 8:00 a.

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- 12:30 p.

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Content From MAIK Nauka/Interperiodica to be Made Available to
Subscribers of SpringerLink

NEW YORK, HEIDELBERG, Germany and MOSCOW, Russia,
Springer and MAIK Nauka /Interperiodica announce a major expansion of the
English-language journals program of the Russian Academy of Sciences. The initial result will be an
expansion of the Springer catalogue of Russian journals in English by
approximately 50 new journals, with further expansions anticipated during the
course of the agreement.

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, Roseville, MN

HOW: Registration is limited, so attendees are encouraged to reserve
their spot today at www. It also has 25 prominent book
series that contain, in total, approximately 2,700 volumes, handbooks,
reference works, and databases.

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(registration/breakfast from 7:45 - 8:15 a.
"The new program opens the door for the worldwide scientific community to
gain access to leading Russian research literature, all with a few clicks on
SpringerLink," commented Rudiger Gebauer, Springer's President, Global
Publishing.robinson@springer -sbm.

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Assignment Desks/Business Editors
ADVISORY.

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AMA at 800-AMA-1150.

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Starting in January, 2006, some 105 of the most important scientific
journals will be translated into English and compiled into an independent
online library within SpringerLink, the Internet portal of Springer, under
the name "Russian Library of Science".

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The journals include prestigious
publications such as JETP (Journal of Experimental and Theoretical Physics)
and Physics of the Solid State, both previously distributed by the American
Institute of Physics (AIP ), as well as prominent journals such as Doklady
Mathematics, previously distributed by EBSCO.

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The Russian Library of Science will contain the best articles and papers
from research institutes and scientific societies in Russia and the
surrounding countries.

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m. Its publication spectrum includes
biomedicine and life sciences, clinical and practice -oriented medicine,
physics, technology, mathematics, geosciences, computer sciences, economics
and humanities.

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Under this expanded program, Springer will provide the
vast majority of relevant Russian scientific content, making the company the
market leader in the sector with more than 150 journals from this region.
Springer is one of the oldest and leading international scientific
publishing companies and ranks second in the world in the science,
technology, and medicine sector (STM).

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