"IBM's innovative
digital solution enables the NFL to remain competitive as it gives
producers and hosts quick and easy access to any particular game element
and will help us capitalize on new business opportunities around digital
content.

GreenCine's relationship with Longley predates "Iraq in Fragments," as GreenCine's VOD
service became the first and only vendor to offer Longley's first film,
"Gaza
Strip", in November of 2004.

legendary analysis

IBM today announced that it has designed and
implemented an IT standard based digital media solution for the National
Football League and NFL Films that catalogs game footage generated by the
NFL and allows the League to bring its vast body of game content to hosts
and producers faster, easier and at lower production costs .

Today, with the help of IBM, exclusive NFL coach's footage can be readily
accessed through a PC by NFL Films to create enriched programming and
analysis for NFL Network's "Playbook" and ESPN 's "EA Sports NFL Matchup"
television shows. The film showcases the depth and complexity of one of
the most unique countries in the world and is a reminder of the human
stories that are often overshadowed by other elements.

career plain

This announcement reflects how digital content can give audiences exciting
new viewing experiences and deliver new business opportunities as standard
IT based technology solutions replace traditional broadcast systems to help
create, manage and distribute digital content that previously would have
been unavailable to access and retrieve.

PRESS RELEASE GreenCine Sponsors Opening Night Film at Seattle Arab and Iranian Film Festival

"'Iraq in Fragments' has been perceived
as a war documentary and a controversial film but neither of those
assertions is true. Two
feature length interviews followed: an interview with the film's co-producer
and CEO of Arab Film Distribution , John Sinno in December of 2005, and
an interview with director
James Longley at Sundance in January . "Iraq in Fragments" has also been awarded the prize
for best documentary at the Cleveland International Film Festival and the
FIPRESCI International Critics award at the 8th annual Thessaloniki
Documentary Festival in Greece.

fires directors

com.
GreenCine (www.

films ichikawa

com.

filmmaking fires

Winner of 91 Emmy awards,
the 41-year-old production company is widely recognized as the most honored
filmmaker in sports. In 2002, NFL FILMS opened a 200,000 square foot
state-of-the-art television and motion picture production facility in Mt.

analysis interview

The exclusive all-access sound,
stunning cinematography, stirring orchestral music and poignant
storytelling are the trademarks of NFL FILMS.greencine.

odd japanese

"The Digital Foundation solution for the NFL illustrates
how innovative technology can both streamline operations and enable new
business models.NFLFILMS .
Supporting one of the largest film communities on the Internet, GreenCine enables members to review and
debate their favorite films and connect with other members with similar
interests.

director major

For more information on IBM, please
visit: http://www.

interview major

legendary look

"

The NFL turned to IBM to help develop a digital technology infrastructure
that would become the foundation to effectively leverage and efficiently
manage their extensive collection of content -- over 100 types identified
within the NFL, including coaches' game footage, broadcast programming and
vast collections of video, audio , images, text and statistics. For
more information, log onto www.

mercy career

By building relationships with
filmmakers, covering film festivals and writing about films from their
fundraising stages to their release on DVD or Video-on-Demand (VOD),
GreenCine is able to strengthen the bonds that people form with their
favorite movies.

career analysis

Also, the solution features IBM
middleware, including DB2 Universal Database, DB2 Content Manager and
Tivoli Storage Manager, which enables efficient management of the archived
content and information.

"Digital content is bringing a new dimension to broadcasting and customers
like the NFL," said Dick Anderson, general manager, IBM Media &
Entertainment.com ), where film
addicts get their fix, has announced that it is sponsoring "Iraq in
Fragments," the opening night film at the seventh annual Seattle Arab and
Iranian Film Festival (SAIFF). After seeing a rough cut of "Iraq in Fragments" in
May of 2005, GreenCine began touting the importance of the film on its
blog, GreenCine Daily. "Connecting with films from their
nascent stages onward allows GreenCine the ability to constantly promote
movies that we believe in and enables our customers to make more informed
choices.

legendary analysis

In addition, the new digital technology solution will
enable the NFL to utilize its content for a variety of future League and
new media opportunities.

stills plain

"By working with IBM, the NFL will be able to provide our viewing audience
with the high quality content that they have come to expect from NFL Films
each season," said Steve Sabol, president, NFL Films."

About "Iraq in Fragments"

"Iraq in Fragments" illuminates post-war Iraq in three acts, building a
vivid picture of a country pulled in different directions by the forces of
foreign occupation, religion and ethnicity.com

About GreenCine

GreenCine LLC (www.

fires directing

In 2005, IBM received an Emmy award for
technical achievement in broadcasting.

"GreenCine has shown tremendous support for the foreign and documentary
film communities and an unmatched ability to connect independent films with
larger audiences," said James Longley, acclaimed director of "Iraq in
Fragments" and "Gaza Strip" (2002).

varied long

The solution, called the Digital Foundation, features IBM TotalStorage SAN
File System technology and IBM eServer xSeries industry standard servers
running Linux, which allows a show producer or host to do a PC search
through a statistically-based catalog of game plays; review the search
results footage in real time; select and send footage to an editor and
create content collections that can be accessed and viewed by different
producers and hosts simultaneously .

"It's our belief that the more you know about a particular film, the more
complete your overall viewing experience," said Jonathan Marlow, director
of content acquisitions at GreenCine.

"Iraq in Fragments" premiered at the 2006 Sundance Film Festival where it
was nominated for the Grand Jury prize and won three awards: Best
Documentary Directing, Best Documentary Cinematography, and Best
Documentary Editing -- the first time the documentary editing award was
presented at Sundance .com), the #1 shop and stop for film addicts,
featuring one of the largest libraries of independent , international and
documentary films in the world and exclusive interviews with the world's
most influential filmmakers.

analysis career

Working with the NFL, IBM business consultants provided the expertise to
understand current content workflows and together with the NFL designed the
Digital Foundation solution to take advantage of standards based technology
infrastructure, rather than traditional broadcast systems, to transform
production processes around digital content to enable on demand access and
management."

GreenCine's year-long involvement with "Iraq in Fragments" exemplifies its
position as the only movie vendor capable of following the entire
life-cycle of a film. For further details on GreenCine and its services, please visit:
www.

directors major

ibm.

career odd

By utilizing the Digital Foundation , enriched programming
content and in-depth game analysis is now easily obtained, while the
programming production cycle is dramatically reduced.
Laurel, New Jersey, where it continues to operate as one of the last great,
self-contained "Hollywood" studios by producing and distributing hundreds
of hours of original NFL programming annually for the NFL Network,
broadcast and cable networks, NFL . Filmed in cinema verit style,
the film powerfully explores the lives of ordinary Iraqis: people whose
thoughts, beliefs, aspirations, and concerns are at once personal and
illustrative of larger issues in Iraq today.iraqinfragments.greencine.

obsessions films

About IBM

With 80 years of leadership in helping businesses innovate, IBM is the
world's largest information technology company.com, home videos, DVDs and CD-ROMs. The sponsorship is GreenCine's latest
endeavor in a year of involvement with the documentary.

filmmaker directing

directors career

Over the past 45 years,
IBM has extended its business solutions into entertainment and professional
sports by combining real-time scoring, digital asset management,
virtualization , and autonomic computing technologies with the expertise of
IBM Business Consulting Services to help our sponsorship partners become
true on demand businesses. I'm happy to have
partners like GreenCine and the Seattle Arab and Iranian Film Festival to
spread these important messages to as many people as possible.

fires director

To learn more about the film please visit: www.greencine.

varied japanese

PRESS RELEASE National Football League and IBM Implement Digital on Demand Technology

"

Previously, in order to find appropriate game content for a television
program, an NFL producer or host would manually search through printed NFL
game books; view reels of video tapes; note plays on paper logs and then
assemble plays to review later on tape.com

About NFL Films

Since 1964, NFL FILMS has revolutionized the way America watches football
and set the standard in sports filmmaking. GreenCine offers more than 80,000 films for
rent, purchase or download through its award winning Rent-by-Mail and new
DVD sales services, and from its extensive VOD library accessible from its
site and through its technology partners Akimbo, Google Video and others.

varied career

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)