Commented HUM Creative Director and Owner Jeff Koz, "This is an
exciting opportunity to ignite HUM Recordings with a song that already has
national airtime, public awareness and demand. It's as simple as
accessing the MobiTV channel guide, picking the genre, and enjoying the music
video from the artist of your choice.).

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SANTA MONICA, Calif. MobiTV also has a full line up of geographically specific
channels. Universal Music Group also includes eLabs, a new media and
technologies division, and Universal Music Mobile.

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Universal Music Group is a unit of Vivendi Universal, a global media and
communications company .

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, Fresh on the heels of the
controversy surrounding Carl's Jr."
The debut of the "I Love Paris .

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" full-length single is the second
commercially available release by HUM Recordings -- coming on the heels of
their critically acclaimed Golden Slumbers compilation project featuring
industry greats such as: Smokey Robinson, Phil Collins, Dave Matthews, and
Michael McDonald to name a few .
"Universal is an ideal music partner for us, allowing MobiTV customers
access to a roster of incredible music talent," said Phillip Alvelda, Chairman
and CEO of MobiTV."
"Universal is truly a music industry innovator, sharing their impressive
library with the mobile market," said Nancy Levin, Executive Producer of Music
Television for MobiTV. Founded in 1999, MobiTV is a privately -held company headquartered in
Emeryville, CA.

About Universal Music Group
Universal Music Group is the world's largest music company with wholly
owned record operations or licensees in 77 countries.

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The MobiTV branded music channels will showcase full-length music
videos from more than 375 Universal Music Group hip hop, pop, alternative,
rap, rock and metal artists.) and Universal Strategic Marketing
(outside the U.

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"
The new version of the song, arranged by HUM's Rob Lopez and sung by Eleni
Mandell, has been generating major buzz on Paris-related websites , chat rooms,
and fan bases throughout the country since the ad began airing last week.com)
HUM Music offers the most diverse set of services in the branding
business. "Distributing our music videos through MobiTV enables us
to reach hundreds of thousands of music lovers through the mobile platform. The MobiTV(R) service is available in the US
through Sprint, Cingular, Alltel and several regional carriers; in the United
Kingdom through 3 and Orange UK; and is now available to Canadian customers
through Bell Canada, Rogers and TELUS Mobility. Its businesses also
include Universal Music Publishing Group, one of the industry's largest global
music publishing operations.

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About MobiTV
MobiTV, Inc.
Universal Music Group consists of record labels Decca Music Group,
Deutsche Grammophon, Interscope Geffen A+M Records, Geffen Records, Island Def
Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury
Nashville, Mercury Records, Philips , Polydor Records, Universal Music Latino,
Universal Motown Records Group, and Verve Music Group as well as a multitude
of record labels owned or distributed by its record company subsidiaries
around the world.S. in the
United States and in other countries.

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based idea factory,
has been using their outside the spot approach to find their way into
televisions, homes, and heads for quite some time and more than high-powered
agencies are beginning to take notice .

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As a record label that works every day with
advertising agencies on music for their commercials, HUM is uniquely
positioned to help both major and developing artists with opportunities to get
exposure that they would not normally have access to. HUM is a creative sound and music
force that is and has been changing the way brands and sounds make harmonies
(and commercials) together.

"To have our
Lifehouse videos on millions of cell phones, our fans will be happy!"
In contrast to other mobile offerings that require a user to purchase
access to each video, MobiTV subscribers will have unlimited access to music
videos from artists such as 50 Cent, Beck, No Doubt, U2 and others streamed
right to their mobile phones for no additional charge beyond the standard
MobiTV subscription fee.

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's latest television ad featuring a
soaped-up scantily-clad Paris Hilton, Santa Monica-based independent record
label HUM Recordings, a subdivision of HUM Music, today announced plans to
release a full-length version of the accompanying song: a punked up Modern
Rock version of Cole Porter's classic "I Love Paris. The
public response has been so overwhelming that the song has taken on a life of
it's own, prompting HUM Recordings to draft plans for an immediate commercial
release. It's the logical next
step in the evolution of music used in commercials.humit.

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global power brands such as Honda ,
Pepsi, Anheuser Busch, HP, and BMW have all chosen to forgo the buzz for the
HUM.
"Bands get frustrated when their music videos only get seen on the lunar
eclipse," emphatically stated Lifehouse lead singer, Jason Wade."
MobiTV will initially offer four channels of music videos by genre focused
on hip-hop, pop, rap, rock and metal, and alternative. For more information on the company , its products or
technology, please visit http://www.

NOTE: MobiTV, the MobiTV logo, MobiRadio, and the MobiRadio logo are
trademarks, service marks, and/or registered trademarks of MobiTV, Inc.

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HUM, the Santa Monica, Ca."
"MobiTV is one of the key innovators in the delivery of broadcast media
over the mobile networks," commented Larry Kenswil, President of Universal
Music Group's eLabs.S.

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Alliance Brings Mobile Phone Users Largest Label Supported Content Offering:
Hundreds of Top Artists Including 50 Cent, Bon Jovi, Kanye West, Gwen Stefani,
U2 and More

EMERYVILLE, Calif. "This alliance with Universal further illustrates our
commitment to deliver the very best music content, and provides our
subscribers and carrier partners all the great content that drives enjoyment
and usage. The Emmy(R) Award winning
service now reaches more than half a million subscribers and offers many
popular TV channels from content providers such as MSNBC, ABC News Now, CNN,
Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery
Channel, TLC, The Weather Channel and others that deliver cartoons, music
videos and comedy.

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Universal Music Group and MobiTV Break Wireless Ground With 24 Hour Music Videos

, Universal Music Group, the
world's leading music company, and MobiTV, Inc. The Universal Music Group owns the most extensive catalog of
music in the industry, which is marketed through two distinct divisions,
Universal Music Enterprises (in the U.

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., the global leader in
television and digital radio services for mobile devices, today announced the
immediate availability of more than 1100 music videos from the Universal Music
Group and four new mobile music television channels available on the MobiTV(R)
Service.

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There's already crossover by
directors between music videos and commercials -- this is a chance for music
to cross over as well.

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'Hum Recordings' Puts the Band Back in Brand With Carl's Jr. Follow -Up Project

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(formerly known as Idetic, Inc.

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Prior to these releases, HUM has had repeated
success with their branding strategy of offering clients full-length versions
of their distinctive commercial music as a value-added source of promotion,
working with such distinguished companies as Toyota, MSN, Pepsi, and iTunes. Their multi-talented staff delivers music research and licensing,
original music by resident composers or music industry artists, sound design,
sonic identification, and music branding.mobitv.

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.. "It's been years since fans could get non-stop videos
from the industry's hottest artists and we're proud that MobiTV will be the
first in the mobile landscape to offer such awesome content.com.

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.

About HUM (http://www. Palm, Treo and LifeDrive are among the
trademarks or registered trademarks owned by or licensed to Palm, Inc. All
other trademarks, service marks, and product names used herein are the
property of their respective owners.

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) is the first global mobile
television and digital radio service provider for the more than 2 billion
mobile phone users worldwide .

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