Smith" co-star Angelina Jolie. Alba
was the August Beauty Icon and Jolie was July's.

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Richie's sleek, casual, shoulder-length bob hairstyle was #10 out of the
top 100 most-viewed hairstyles at BeautyRiot. Ashlee Simpson's famous black shag hairstyle, notably, was
the third most visited page on the Web site in July. The Web site provides advice and instruction on how to
apply makeup, style hair, and solve beauty problems. The Web site is consistently in the top ten beauty sites as
measured by Alexa.

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com).com's editor in chief, Kirsten Lambertsen. BeautyRiot.

About BeautyRiot.

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com

"Nicole Richie represents women's growing appreciation for individuality,"
said BeautyRiot .com's editor in chief, Kirsten Lambertsen. Visitors
to the site can view over 300 photos and hairstyles of over 75 different
celebrities.

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BeautyRiot.com is the leading celebrity
hairstyles and beauty site on the Web.com in July 2005.

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DJ AM placed first in a contest against "Into the Blue"
star Jessica Alba, and "Mr.

Nicole Richie's Hair + MakeupHairstyles at BeautyRiot. The web site is consistently in the top ten beauty sites
as measured by Alexa.

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The soon-to-be Mrs."

BeautyRiot.

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PRESS RELEASE Nicole Richie Voted September Beauty Icon of the Month by Online Women

com company).com). BeautyRiot.

This category is for sites which profile and provide information on more than one child actor or actress, or other young celebrities .

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com's September visitors voted Jessica Alba as runner-up and
Angelina Jolie third place in the site 's monthly Beauty Icon survey. Each month the winner and runner-up stay in the survey, and
a new celebrity is introduced. Visitors can submit
their own beauty questions for BeautyRiot's beauty expert, Celeste , to
answer online.

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Her
popularity is expected to grow even more when her film debut, "Kids in
America," opens in theaters October 21. "Her beauty and
fashion style is very much her own, and there's something extremely fresh
and candid about her persona.com

Based in San Francisco , CA, BeautyRiot.

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com
(www.

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"The Simple Life" star, who is due to release her
debut music album this year, is popular among online women for her
individual style and chic hairdo.com in September .

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The Web site provides advice and instruction
on how to apply makeup, style hair, and solve beauty problems. Visitors can
submit their own beauty questions for BeautyRiot's beauty expert, Celeste ,
to answer online. "Her appearance as
the number one Beauty Icon signals a trend towards a lower -maintenance,
more nonchalant, self-confident look for women.

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Ms.

Child stars are defined as those who achieved acclaim before reaching 18 years of age.

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com
company).

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& Mrs. Featured stars include Ashlee
Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica
Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins,
Jennifer Lopez and many more.
Jessica Simpson came in at second place, and her sister Ashlee Simpson was
number three.com's Press Area

"Jessica Alba represents the new non-traditional beauty," said
BeautyRiot.com's remaining Beauty Icons, fourth place went to Hilary
Duff making her first appearance on the list, and Nicole Richie also made
her debut coming in fifth.

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Nicole Richie was voted September Beauty
Icon of the month in a visitor survey conducted by BeautyRiot.
Women want Jessica Alba's hairstyle more
than any other celebrity's, according to July user statistics from
BeautyRiot."

Among BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.

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com served over 7 million pages to over
650,000 unique visitors in September 2005.

Jessica Alba's photo galleryBeautyRiot.com, a leading Web site rankings provider (an Amazon.com served over 7 million pages to over 500,000 unique
visitors in July 2005.

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com is all about personal style,
so we love seeing Nicole's star rise.com, a leading Web site rankings provider (an
Amazon.beautyriot.

Out of more than 300 different celebrity hairstyles available to view and
print, Jessica Alba's long, brown, honey-highlighted 'do was the most
popular among BeautyRiot 's over 500,000 July visitors. Statistics were gathered from over 500,000 users
and over seven million page views at BeautyRiot.

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com's visitors
can vote each month for their favorite of three celebrities for the title
of Beauty Icon.

About BeautyRiot.

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PRESS RELEASE Women Want Jessica Alba 's Hairstyle More Than Any Other Celebrity

com (www. Angelina Jolie and Eva
Mendes are other examples of this persona.com is the leading celebrity
hairstyles and beauty site on the Web.

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Richie's photo gallery is consistently
among the top ten most-viewed galleries at BeautyRiot.com.

Jessica Alba, Jessica Simpson and
Ashlee Simpson drew the most interest from women seeking hairstyles and
makeup inspiration and ideas, measured by user stats from the celebrity
beauty and hairstyles Web site in May 2005. The "Fantastic Four"
star's hairstyle pictures made up over 10% of the site 's total page views.

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beautyriot. BeautyRiot. Featured stars include Ashlee
Simpson, Hilary Duff, Nicole Richie, Lindsay Lohan, Jessica Simpson,
Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer
Lopez and many more.