Set to the beat of fun
, energetic music, the spots feature a very funny
Damon Wayans in the midst of his daily shaving ritual
, a playful and
flirtatious Marisa Tomei having fun around the home and showing her strong
sense
of style in colorful Hanes casualwear, and a competitive Michael Jordan
and Matthew Perry dueling
it out in a game of pool. To complement the new advertising, Hanes is
launching new packaging, which
premiers this spring for its women's line. Hanes is a flagship brand of Sara Lee Branded
Apparel
, which is one of three lines of business of Sara Lee Corporation.
ludlam gents
entitled 1001
The Palm (http:
//www.owens notables
WHERE: The Palm Restaurant
250 West 50th Street, on the corner of 8th
Avenue
New York, NY
212-333-7256
Always contemporary,
always
comfortable, always Hanes.This category, and its subcategories, are for personal and commercial sites
that concentrate on the display of pictures for more then one arts celebrity.
autographs celebrities
thepalm.newscom.newness absolutepictures
Members
of the team will be gathering
at the world-famous Palm Restaurant for a special 25th Anniversary
"Reunion Bash," which will be open to the public.
WHO: The reunion will be
emceed by ESPN's Woody Paige and attended by
stars from the 1980 United States Olympic
Hockey Team, including
Jim Craig, Dave Silk, Steve Janaszak, Mark Wells and more."
"Look Who We've Got Our Hanes On Now!"
At the core of its new marketing effort, Hanes
will bring to life its new
tagline, "Look Who We've Got Our Hanes On Now," with new television
commercials
featuring funnyman Damon Wayans, award-winning actress Marisa
Tomei and everyone's favorite Friend
, Matthew Perry, who partners with Michael
Jordan in the new series.newness concentrate
1 apparel brand in the United
States today announced.
New Looks, New Styles
During 2005, Hanes will introduce several
stylish new offerings including
an array of fresh prints and a spectrum of new colors and styles
across all
categories including intimates, underwear, casualwear, sleepwear, socks and
shoes.
"After seeing this commercial -- people won't think of Hanes as just underwear
anymore.photofamous polaroid
m.m.com
/cgi-bin/prnh/20050224/NYTH018 )
"Hanes stands for contemporary styling and unbelievable comfort
.concentrate 1001
Miracle at The Palm -- 25th Anniversary 'Reunion Bash' Celebrating The 1980 U.S. Olympic Hockey Team
's Gold Medal Victory To Be Held at Legendary Steak House
(Photo: http://www. That's
why
there's more Hanes in America's closets and drawers than any other apparel
brand," said Lee Chaden
, chief executive officer of Sara Lee Branded Apparel.premiers premieres
Fans
will have an opportunity to
meet and take pictures with the
players, bid on unique Miracle on Ice memorabilia to raise
money
for charity, and relive one of the greatest moments in the history
of pro sports.m.m. Created by The Martin
Agency, each spot captures each celebrity's personality
- comfortable with
themselves and their Hanes. The
entire campaign will run throughout 2005.
posed autographs
WHY: The United States' 4-3 victory over the Soviet Union came during
the
height of the Cold War and was about more than sports -- 25
years later, the game continues
to stand as a defining cultural
moment in U.
omzig newcomer
Dinner/Celebration
-- 9:30 p.oscars paparazzi
"
"The new products I wore for the shoot were great.oscars celebrities
history. Against
a backdrop
of stylish Hanes casualwear, sleepwear and underwear, new
commercials will feature Hanes veteran
Michael Jordan as well as three new
headline celebrities -- Matthew Perry, Marisa Tomei and Damon
Wayans --
beginning February 28. That's what it's all about.autographs polaroid
S.Look Who We've Got Our Hanes on Now
!
, "Look who we've got our Hanes
on now," the No.autograph absolutepictures
As part of the
festivities, The
Palm will replay the actual game on flat screen
TVs located throughout the restaurant
.1001 pandora
"We're delighted to partner with Michael Jordan, Matthew Perry, Marisa Tomei
and Damon Wayans
to celebrate the new look of Hanes."
Magazine ads launch in July. These sites may also contain
profiles or additional elements as long as the primary focus is on multi-celebrity photographs.
premiers gents
NEW
YORK,
WHAT: It has been 25 years since an upstart American team, consisting of
college players and long-shot pro aspirants, knocked off the
juggernaut Soviets in
the "Miracle on Ice" at the 1980 Winter
Olympics in Lake Placid, NY.
The event is open to the public at a cost of $250, which includes
open bar and steak
from The Palm! For more information, and to
purchase tickets, please call 212-532-8900
. to 9:30 p. Hanes Aligns Stars and Style with One of the Most Aggressive Branding
Campaigns in Company History
WINSTON-SALEM, N.C.
"Hanes continues to resonate
and inspire personal style.absolutepictures caricatures
"Hanes has been a part of my own personal style for a long
time.oscars owens
absolutepictures autographs
"Expanding the Hanes line answers consumers' requests to feel comfortable
and stylish at a great
value," said Sidney Falken, Hanes brand champion."
Hanes is a leading brand of intimate apparel
, underwear, sleepwear, socks,
shoes and casual apparel.
polaroid celebrities
com) is world-famous for its giant
steak and lobster dinners and "A List" clientele of celebrities,
professional
athletes, political leaders and business icons. to 11:30 p.
"The new ad campaign definitely shows
a new look and feel for Hanes, and
how the clothes fit everyone's individual style from the inside
out," said
Michael Jordan. In these new ads, you'll see other celebrities having fun and proudly
showing off their Hanes too.oscars entitled
Delivering that promise makes our jobs
among the best in town.1001 photofamous
WHEN: Monday, September 19th
"Miracle on Ice" Happy Hour -- 8:30 p. The colors
and new
styles of T-shirts and hooded tops from Hanes looked really cool mixed and
matched with
everything from jeans to a couture skirt," said Marisa Tomei.oscars entitled
1001 notables
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