to The New York Times Company.

200 editorials

The Land Rover brand has a rich heritage and we feel that the
readers of Motor Trend Classic will appreciate the history and legacy
of our products," said Natalie Bow, advertising/media manager, Land
Rover North America.
"Motor Trend Classic will appeal to this audience, led by
baby-boomers seeking to re-connect with the cars they loved in their
youth," Parr continued.

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States.

bi columns

"Land Rover is pleased to be a part of the launch of Motor Trend
Classic.1 million. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines , with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder, Stereophile and Surfer.

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Business Editors

LOS ANGELES ----PRIMEDIA, Inc.

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With 2004 revenue of $1.

appearing feature

About Motor Trend

Motor Trend, a PRIMEDIA publication , was founded in 1949 and has a
circulation of 1. The Company's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information
and entertainment.

publications interdisciplinary

"Motor Trend Classic will bring a
sharp, modern and exciting editorial approach that is unlike any other
magazine in this category."
Motor Trend Classic is attracting upscale advertisers looking to
connect with an affluent enthusiast audience. The magazine will be oversized with high
production quality and a cover price of $5.com;
Motor Trend Television; Motor Trend Radio; Truck Trend; Motor Trend
International Auto Shows; Motor Trend en Espanol; and the renowned
Motor Trend Car, Sport/Utility and Truck of the Year Awards program.

obituaries publication

As the leading publisher of automotive magazines,
PRIMEDIA is leveraging the expertise and appeal of its venerable Motor
Trend brand with a bi-monthly magazine that captures the passion,
drive and zeal of classic car enthusiasts.
"The few magazines that cover this category feel old and
unimaginative," said MacKenzie. We are taking design cues from the current
Motor Trend format and combining them with real stories about people
and their classic cars.

Business Editors

NEW YORK----The New York Times
Company and PRIMEDIA Inc.
PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States.

zines comedy

Our publication will provide this growing audience the best
source of both information and inspiration. With 2004 revenue of $1. 1 publisher and distributor of free consumer guides, with
Apartment Guide, Auto Guide and New Home Guide.

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3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites, events , newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education.
The New York Times Company (NYSE: NYT), a leading media company
with 2004 revenues of $3.
1 in the publishing industry in Fortune's 2005 list of America's Most
Admired Companies.

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"As the media company with the most comprehensive portfolio for
automotive enthusiasts , we are extremely well positioned to extend our
expertise to key growth markets," said Steve Parr , president of
PRIMEDIA's Automotive Group. The Motor Trend brand is comprised of motortrend.

feature publication

PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well-known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht, Hot Rod,
Snowboarder , Stereophile and Surfer. announced today the closing of the sale of
About, Inc.

essays opinion

Internationally recognized as the world's number one automotive
authority, Motor Trend is one of the leading brands in automotive
publishing.

currency perspectives

PRIMEDIA Consumer Guides is the
No.

Information on print publications or electronic text with content that includes news, feature stories, reviews, editorials, opinion pieces , columns or other items of specific interest to the performing arts.

publications editorials

Advertisers for the
inaugural issue will include Land Rover, Maserati and Bentley. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide.3 billion , includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other newspapers ,
eight network-affiliated television stations, two New York City radio
stations and more than 40 Web sites, including NYTimes.com and
Boston.

subscription columns

With an inaugural issue in August, Motor Trend Classic will have
aspirational yet accessible editorial coverage, offering readers
revealing personality pieces, untold stories and unique vehicle
comparisons.

The New York Times Company and PRIMEDIA Complete About.com Transaction

com.

opinion publications

The new publication will be
led by Motor Trend's current editor-in -chief, Angus MacKenzie and
group publisher Steven Rousseau.

perspectives currency

(NYSE:
PRM) the country's leading targeted media company, today announced it
will launch Motor Trend Classic, a new magazine aimed at the classic
car enthusiast.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites, events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides, Business Information, and
Education.

This press release can be downloaded from www .

periodicals opinion

PRIMEDIA To Launch Motor Trend Classic - New Publication Targeted To Classic Car Enthusiasts Extends PRIMEDIA's Leading Enthusiast Automotive Magazines -

99 USD. PRIMEDIA Business Information
has more than 60 publications in 18 market sectors. PRIMEDIA Business
Information has more than 60 publications in 18 market sectors.

subscription opinion

We want to take this segment by storm.

PRIMEDIA Education includes Channel One and other educational
products.

magazines subscription

"The most recent auction for classic cars
demonstrated both the size and the growth of this market, with $61
million in sales, up from $38 million last year.1 million and a total readership of 7.

columns feminist

"
Motor Trend Classic will publish two issues in 2005 with an
initial circulation of 200,000, and will increase frequency to
bi-monthly in 2006.com

zines bi

feature obituaries

"Now that they have the discretionary income
to match their interests, the market for nostalgic, classic cars is
booming. PRIMEDIA Education
includes Channel One and other educational products.nytco.

columns obituaries

Focusing on post-war cars from 1949 - 1989, the magazine
will also feature a broad cross-section of cars from 50s Chevys to 70s
Lamborghinis and everything of interest in between.

For the fifth consecutive year, the Company was ranked No.

interdisciplinary publisher