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Demonstrating women's growing influence on the consumer electronics
industry, Sony's super-slim DSC-T7 Cyber-shot(R) digital cameras and edgy
NW-E505 Walkman(R) digital music players adorned the models as Luella Bartley
introduced her latest collection.com

Marcy Cohen
Sony Electronics Inc.

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B.
"Danilo is not only one of my closest friends, he's also one of the most
creative, talented hairstylists in the world and it's a dream come true to
have him doing my show," said Stefani, a style icon recently chosen as "Best
Dressed" at this year's MTV Video Music Awards. Sony's sleek devices perfectly
complemented the lean and sexy lines of Bartley's collection on the catwalk.

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, invited Pantene
Celebrity Stylist Danilo, her longtime hair stylist, to conceptualize
hairstyles for the Spring 2006 LAMB runway show.

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Luella designed MiniDisc Walkman player accessory bags and Network (TM)
Walkman player accessory cases were also on display in the lounge.

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A."
The Luella laptop bag, which was inspired by the Spring/Summer 2006
collection, complements the elegant design of Sony 's VAIO notebook PCs and
provides a chic alternative for women who value form as much as function .

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kelman esthetician

sony.

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Renowned for his artistic flair, Danilo's
trend-setting and masterful work has been spotted everywhere from fashion
runways to high profile ad campaigns to the covers of some of the most
recognized magazines in the world.
And for digital music fans that are as inspired by rock and roll as the
designer, Luella's exclusive playlist is available at Sony's Connect(TM)
online music store.cohen@am .

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sony.

mieke esthetician

For Spring/Summer 2006 Bartley mixed uptown luxury with downtown attitude
contrasting the conservative world of English sailing with the iconic
underground London and New York music scenes .

mieke schutter

201-930-6884
marcy.

makeup esthetician

stylist politte

The collaboration between Bartley and Sony began several years ago from a
mutual belief in the merging of technology and fashion.
Female-friendly devices on display included VAIO notebook PCs, Cyber-shot
digital cameras, Walkman digital music players and the four-legged AIBO
entertainment robot (a girl's best friend).com

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Gwen Stefani, the creator and founder of L.

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Gadgets for Girls: Sony and Luella Merge High Fashion With High-Tech for Spring 2006

Also at the show, the Luella for Sony "Gadgets for Girls" Lounge offered
guests the opportunity to test drive some of Sony's latest product offerings.

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NEW YORK, Sept.
To celebrate the union of high tech and high fashion, Luella Bartley
created a limited edition laptop bag, designed exclusively for Sony VAIO(R)
notebook PCs that also appeared on the runway.

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kelman savini

Pantene Celebrity Stylist Danilo Chosen to Shape the Looks at Runway Debut of LAMB

SAN DIEGO, Sony Electronics and Luella Bartley
joined forces Sunday for an empowering experience during Bartley's
Spring/Summer 2006 runway show.branch@am.

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9, 2005 -- Pantene will play a pivotal role
backstage as the exclusive hair sponsor of the hottest fashion show of the
season: LAMB at Roseland Ballroom in New York City on September 16, 2005 at
8:00 PM.

Contact: Rachel Branch
Sony Electronics Inc.

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"Women's
influence on consumer electronics is growing rapidly and Sony has made a
strong commitment to cater to this segment.

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Danilo and his team of assistants will utilize styling products from the
Pantene line to create unforgettable styles that complement the tone and
texture of the new LAMB collection.

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Several of the world's most influential celebrities have called on Danilo
to create their distinctive styles.
"From product engineering to color and design, consumer electronics are
now personalized and incorporated into wardrobe and style considerations,
revealing as much about consumer preferences and personality as wardrobes,"
said Mike Fasulo, chief marketing officer for Sony Electronics.
858 -521-0743
rachel.com

Ali Froley
Bizmarck Phillips
323-655-4741
ali@bpcm.