drapes brokerages

"Vaddio shares the same design philosophy as Sonic Foundry. The program is focused on:

- Collaboration with leading industry providers that, together with
Sonic Foundry, provide customers and system integrators with fully
automated, turnkey rich media systems and services. It sells its products and
services through a premium dealer network comprised of more than 850 North
American systems integrators .colorkinetics.

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6 percent annually over the next five
years. For more information, visit http://www .

About Main Light Industries, Inc.

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Since its launch in June 2004, Soft-LED has brought colorful, dynamic
effects to the concert tours of Green Day, No Doubt, Marilyn Manson, R."
"The rapid market adoption of Soft-LED speaks to its ease of use, flexible
design and advanced control , in which Chromasic plays an integral role," said
Bill Sims, President and COO, Color Kinetics.

About Color Kinetics
Color Kinetics Incorporated (Nasdaq: CLRK) is a pioneer in the design ,
marketing and licensing of intelligent solid-state lighting systems and
technologies.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: Statements in this press release regarding Color Kinetics
Incorporated's business that are not historical facts are "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Readers are cautioned that these statements involve risks and
uncertainties, are only predictions and may differ materially from actual
future events and results.

backdrops decorators

Companies' Combined Technologies Allow AV Industry to Create More Flexible and
Automated Rich Media Solutions in Hours , Not Days

LAS VEGAS, InfoComm 2005, Booths #2375 + #3643,
Sonic Foundry(R) Inc. (Nasdaq: SOFO), a leader in automated rich media
solutions, and Vaddio, a provider of automated camera systems , today announced
a partnership that promises systems integrators and AV dealers
state-of-the-art capabilities for outfitting lecture halls, auditoriums and
meeting rooms with the only fully automated rich media recording solution on
the market today.

Both companies are displaying their joint offerings at InfoComm 2005. Soft-LED applies Color Kinetics' Chromasic(TM) technology
and is supported by Color Kinetics' advanced, Ethernet-based control and
authoring systems, Light System Manager and Video System Manager, which scale
to enable complex installations that may exceed thousands of individually
controlled LED nodes.
Serving the professional entertainment industry and others from
Wilmington, DE, Main Light Industries, Inc.
Chromacore and Color Kinetics are registered trademarks of Color Kinetics
Incorporated.

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"Vaddio's
automated 'operator-free' camera systems deliver a superior end user
experience and, like Mediasite, dramatically reduce the cost of operation for
owners. "It lets them
present the way they feel most comfortable.
"We anticipated a strong reception for Soft-LED, but its traction to date
has been remarkable, particularly in the touring market where durability and
simple installation are key requirements," said Aidas Gimbutas, President,
Main Light.

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Vaddio, which was founded in 2002 by the former executive team of
VideoLabs, is quickly becoming a popular choice for outfitting conference and
presentation rooms with automated camera control systems and specialty cameras
for easy and transparent filming on the fly.. Lightweight and easy to install, Soft-LED reduces the
cost and complexity typically associated with traditional, large-scale video
and lighting backdrops.com.

bigcity drapes

This summer it will enhance stage environments for
the concert tours of Green Day, Elton John, Maroon 5, Kylie Minogue, and
Destiny 's Child.

Some examples are professional grade sound and lighting equipment, stage scenery, large format movie projectors, and customized support vehicles such as mobile broadcast vans.

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Kelly,
and Jay-Z, among others. For a discussion of such risks and uncertainties,
see "Risk Factors" in the Company's Registration Statement on Form S-1, File
Number 333-114386, and in its Quarterly Report on Form 10-Q for the Three
Months Ended September 30, 2004, each as filed with the Securities and
Exchange Commission.

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Vaddio and Sonic Foundry's partnership comes at a time when industry
pundits are predicting a growing trend in AV systems purchases and
installations. Systems integrators and end users now have
options to add advanced video-rich capabilities to their solutions without any
of the complexity of the past," explained Rob Sheeley, president of Vaddio. Its products and technologies leverage a patented
layer of digital intelligence, called Chromacore(R), to generate and control
millions of colors and dynamic lighting effects. Color Kinetics holds 37
patents and has over 130 patent applications pending that apply to many
aspects of solid-state lighting technology . was founded in 1981.

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- Industry partners that share Sonic Foundry's commitment to innovation
that will help drive the next generation of rich media communication
solutions .

mvp bigcity

"
Light draperies are comprised of points of light that collectively form
dynamic visuals and backdrops for wide-ranging venues, including theaters,
tradeshows, casinos, theme parks , concerts and corporate events.
Chromasic is a custom designed microchip that uniquely allows precise control
of individual LED nodes, making Soft-LED a flexible medium with which to
display video , animations, and intricately designed lighting effects.

scenery bigcity

Likewise, Sonic Foundry has been
steadily building its channel and now has more than 300 customers across the
globe, including North America , Europe, Asia-Pacific and the Middle East.

About Sonic Foundry(R), Inc.

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Vaddio is the largest
reseller of both Canon and Sony cameras in North America with a dealer base of
more than 850 providers in its network.
Vaddio joins other AV industry leaders in Sonic Foundry's Rich Media Industry
Partner Program.sonicfoundry.

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Because the technology is
transparent to the end user, they can focus on their presentation versus
worrying about the technology they're using.

Color Kinetics and Main Light Take the Stage

Green Day, Elton John, and Maroon 5 among the upcoming concert tours to
feature Main Light Industries' Soft-LED(TM), powered by Color Kinetics'
Chromasic (TM) technology

BOSTON and WILMINGTON, Del.

While there is some overlap between equipment used in individual sectors of the entertainment industry (theatre, motion picture production, music , and so on) most of this equipment is manufactured specifically for the entertainment industry and not found outside of it.

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"Plus, they will appreciate how quickly and easily they can configure and set
up a completed automated rich media room in only a couple of hours versus what
typically requires days., a well-established entertainment lighting
manufacturer, today announced the increasingly widespread use of Main Light's
Soft-LED(TM) -- an intelligent LED-based drapery that combines Color Kinetics '
advanced solid-state lighting technology and control systems with Main Light's
expertise in stage lighting environments.

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to make
technology simple and practical enough so that anyone can use it, " explained
James Dias, senior vice president of marketing for Sonic Foundry."
Through their industry partnership, Vaddio and Sonic Foundry expect to
leverage each other's presence and customer base.vaddio.
Founded in 1991, Sonic Foundry (Nasdaq: SOFO) is a provider of automated
rich media communications technology for the enterprise.com. "We have an ideal partner in Color Kinetics , whose technology and
expertise underlie the system and clearly set it apart. Color
Kinetics and Main Light announced an OEM relationship in May 2004 to apply
Color Kinetics' Chromasic technology for the development of Soft-LED.

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9 billion a year in North America alone and
is projected to grow at a rate of 9., Color
Kinetics Incorporated (Nasdaq: CLRK), a pioneer in the design, marketing and
licensing of intelligent solid-state lighting systems and technologies, and
Main Light Industries , Inc.

The 'behind the scenes' of the entertainment industry requires a lot of specialized equipment.

projectors bigcity

The partnership combines Sonic Foundry's award-winning Mediasite(TM) line
of rich media recorders with Vaddio's popular automated camera systems into an
affordable package for upgrading and building presentation and meeting
facilities. Sonic Foundry is based in Madison, Wis. More information can be found at http://www.

bigcity rigging

This quickly translates to a faster and higher return on investment
because organizations can be far more productive in these types of rich media
facilities. "We are very pleased to
collaborate with Main Light and demonstrate the far-reaching advantages of
intelligent solid -state lighting, while extending the reach of our technology
in the touring and event production markets .

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Sonic Foundry and Vaddio Partner to Support Growing Demand for Rich Media Room Build-Out

The two companies will co-market their combined technologies as a
turnkey system that affords AV dealers and systems integrators the opportunity
to create "rich media-ready" rooms within a matter of hours , not days. According to a 2004 market study commissioned by the
International Communicators Industry Association (ICIA), the audiovisual
industry produces revenues of $18. Vaddio
designs, manufactures and sells camera control systems and specialty cameras
used in conferencing and the presentation industry. The company's
high-performance rich media presentation systems are trusted by Fortune 500
companies, education institutions and government agencies for a variety of
critical communication needs. For
more information about Sonic Foundry, visit the company's Web site at
http://www. The company's award-winning line of products applies the
practical and aesthetic benefits of LEDs to transcend the limits of
traditional light sources for use in high-performance lighting and OEM and
licensing applications. Main Light Industries, Inc.

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Sonic Foundry's Mediasite offers
the industry's only automated solution for recording, managing and
distributing rich media communications for enterprises of all types and sizes.
- Development of integrated turnkey solutions that leverage customers'
existing AV and presentation technology investments.
Sonic Foundry is located in booth # 2375 and Vaddio is located in booth #3643.com. Founded in 1997, the company is
headquartered in Boston, MA with offices in the UK, China, and a joint venture
in Japan. In 23 years,
the company's philosophy of providing flexible, creative and resourceful
service and products has not changed.'s award
winning, patented Lightscape fiber optic drapery continues a very successful
run along with its Automated Lighting department, serving clients across the
country. All other trademarks mentioned are the property of their
respective owners.

bliss grip

"
"The Mediasite recorders complement our camera offerings and highlight the
value of total room automation.

About Vaddio
Vaddio is a division of Nature Vision, Inc. (Nasdaq: NRVN). We look forward to
carrying this positive momentum forward.

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"
Dias says together, the Vaddio-Mediasite system allows presenters and
instructors to move freely around a lecture hall or room.