, at the Verizon
Wireless Amphitheater in Irvine, Calif .

5) Get licensed - Ride legally with certification from the DMV."

Motorist Awareness

Every year, the month of May is set aside as Motorcycle Safety
Awareness Month. Vespas are not solely for weekend escapes, but
a new, refreshing way to navigate the increasingly gridlocked urban areas.

About KraftWorks
KraftWorks is a full service creative agency specializing in fashion and
style related categories.

fenders desperado

m.
MSF plans to continue to develop and release new training
opportunities for motorcyclists as part of its expanding Rider
Education and Training System(SM). Ride Straight. For RiderCourse(SM)
locations, call 800.org

Four
different advertising pictorials emphasize how everyday activities become
anything but, when riding a Vespa . Its production
includes scooters, motorcycles and mopeds in the 50cc to over 1000 cc
displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia,
Moto Guzzi and Scarabeo brands .

motorcycles tomos

2) Gear up - Wear real motorcycling protective safety apparel and
a helmet manufactured to the standards set by the Department of
Transportation.

Business Editors/Automotive Writers

IRVINE, Calif. An updated
in-depth crash investigation study is the only way to identify current
crash causation factors.

Protective Gear

Most activities have their own suitable protective gear and
equipment, and motorcycling is no exception. Protective gear has two
basic purposes: comfort and protection from the elements.

ironhorse freebird

Motorcycle Safety Foundation Comments on National Highway Traffic Safety Administration Motor Vehicle Traffic Crash Fatalities and Injuries - 2004 Projections

Education and Training

The MSF calls upon all riders, and prospective riders, to seek
training and to recognize that there is always value in skill
improvement to make their motorcycling experience safer and more
enjoyable. Department of Transportation) standards.
4.

thunderbolt worldtravel

Motorcycle safety programs from state to state will coordinate
their own public awareness efforts, ranging from billboards to radio
spots and media relations campaigns. "But we and other organizations and the NHTSA have reserved May
as a special time to bring attention to critical issues of highway
safety, when two-, four - and more-wheelers start out on the busy
spring and summer driving and riding season.

3) Ride straight - Never use alcohol or other drugs when riding. KraftWorks has
created a new advertising and promotion campaign specifically designed to help
Piaggio USA's network of authorized Vespa dealers disseminate this message in
local markets across the U. The campaign will complement the Vespa branding
campaign led by Piaggio's global agency of record, TBWA.com

About Piaggio
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa,
Italy), the Piaggio Group is one of the world's top manufacturers of two-wheel
motor vehicles.

zz4 ironhorse

m. There are some 1,500 training facilities
nationwide that utilize the MSF training curriculum, presented by more
than 8,400 MSF-certified rider coaches.msf-usa. "The driver either does not see
the motorcyclist, or sees them too late to avoid a crash. The BRC introduced research-based, adult
learning principles into rider education that have revolutionized the
connection between RiderCoaches(SM) and students and have greatly
improved the learning process.

MSF Key Recommendations

Observations from the National Center for Statistics and Analysis
(NCSA) point to key issues of safety concern for motorcyclists:
alcohol , rider skill, licensing, protective gear, and other roadway
users.
(Photo: http://www. A fifth layout, "The 24-Hour Joyride," is an
invitation for consumers to test drive a Vespa.
"It's the romantic side of everyday life," said CEO and creative director
Neil Kraft, when discussing the approach to the campaign.

tomos derbi

More courses will also aid the
nation's rider training programs in meeting the challenge of
fulfilling the unmet demand of motorcyclists who are seeking knowledge
and skills training. These issues are the basis for MSF's long-standing safety
recommendations to motorcyclists , which are:

1. With over 6,000 employees in 50 countries, the Piaggio Group
has a consolidated leadership in the European 2-wheeler market, and a
particularly strong presence in the scooter and 50cc vehicles segment, with 40
percent market share in Europe and 48 percent in Italy.

chopper brute

New
motorcycle sales topped one million in 2003 and 2004, and sales have
gone up every year for the past 12 years . Since 1974, more than
three million people have taken an MSF RiderCourse, with 250,000
enrolled last year alone.
In addition to training and contact information on its
comprehensive Web site (www.org), the MSF offers educational
materials that provide important safety information, as well as
license-free print and broadcast public service announcements.
Entitled "To the Dentist ," "The Commute," "To the In-Laws," and "Out of
Milk," each layout resembles a film poster replete with laurels exclaiming
"sexiest ride in town" "superior head turning ability" and "astonishing
pedestrian envy," among others. "We wanted to
communicate the practicality of Vespa as a mode of personal transportation
along with its inherent sexiness and heritage.

brute hauler

The MSF's Basic RiderCourse(SM) (BRC) was first implemented in
March of 2001 and has now been adopted by 47 states and all branches
of the Armed Services.
Since its inception in 1973, MSF has supported state, military and
independent programs in training approximately three million
motorcyclists to ride safely.
MSF educational materials and training emphasize that every rider
and passenger should wear a full complement of protective gear which
includes: over-the-ankle footwear, long pants, a long-sleeved jacket,
full-fingered motorcycle gloves, and a helmet manufactured to meet DOT
(U., an industrial and services holding listed on the Milan Stock Exchange,
and is headed by Chairman Roberto Colaninno and Chief Executive Officer Rocco
Sabelli.

hock atk

----In response to
the National Highway Traffic Safety Administration early estimates of
motor vehicle crashes released today ("Motor Vehicle Traffic Crash
Fatalities and Injuries - 2004 Projections"), the Motorcycle Safety
Foundation (www. The focus of this special designation is on highway
and traffic safety issues concerning motorcyclists, providing
motorists an opportunity to become familiar with the motorcyclist's
view of the highway, and raising roadway users' awareness of
motorcyclists on the road. In
addition, prior data from NHTSA ("Motorcycle Riders in Fatal Crashes"
- June 2004) show that alcohol is still a factor in over half of all
single-vehicle motorcycle crashes. The Experienced RiderCourse (ERC) Suite
is a set of three distinct MSF RiderCourses that are taught by
MSF-certified RiderCoaches and designed for motorcyclists who possess
basic skills . In the event
of a crash, protective gear will help prevent or reduce injuries.

About MSF

Since 1973, the Motorcycle Safety Foundation(R) (MSF) has set
internationally recognized standards that promote the safety of
motorcyclists with rider education courses, operator licensing tests,
and public information programs.S.

chopper gilera

Rider safety and rider training are becoming ever more important
as the number of motorcycles on public roads continues to climb.

MSF Mission Statement

To make motorcycling safer and more enjoyable by ensuring access
to lifelong quality education and training for current and prospective
riders, and by advocating a safer riding environment .446.

motorcycles desperado

and also 12, 1 and 2 p. Fatal
Vision(R) Simulator Goggles, is an educational package for use by
MSF-certified RiderCoaches, motorcycle clubs and other groups to
encourage participants and peers to separate the activities of
drinking and riding.newscom.
Photographed by Ruedi Hofmann , the campaign will support Vespa's fast-
growing network of dealers in the U. Since the introduction of the Vespa scooter
in 1946, Piaggio has led the way in meeting the growing demand for personal
mobility.

gilera yongkang

Motor Sports Writers/Outdoor Writers/Cycling Writers

IRVINE, Calif."
The MSF SoCal Free Ride on May 6 and 7 will provide five-hour
refresher courses for licensed , experienced riders with their own
bikes. Each session, designed to sharpen riding skills and street
strategies, will include off-bike instruction as well as practice time
on a special riding range . Certified MSF RiderCoaches from local
training sites will lead each class, available on both days with start
times at 7, 8 and 9 a.
"More Americans from every demographic group are riding
motorcycles these days," Buche said.
In response, the MSF has expanded and improved its training
programs , which now include the Experienced RiderCourse(sm), Scooter
School 1 for scooterists, and will soon add the Seasoned Cyclist
program, designed for senior citizens who ride.

Get trained and licensed.
5.

mopeds tomos

And the National Highway Traffic
Safety Administration lists May as a "special emphasis period" that
focuses on traffic safety issues concerning motorcyclists."

These important rules are:

1) Get proper training and keep going to training classes annually
- Become a lifelong learner.org) urged riders and motorists to take steps
toward reducing motorcycle accidents and fatalities through motorist
awareness, removing alcohol from the riding environment, taking an
approved rider training course, and wearing proper protective gear
when riding. MSF supports the call for
funding of a comprehensive government motorcycle crash causation
study. The Piaggio Group is controlled by Immsi
S.

This category is for manufacturers of Motorcycles.

brute scooters

Motorcycle Safety Foundation Marks Motorcycle Safety Awareness Month With SoCal Free Ride; Free Experienced RiderCourse Offered to Southern Californians

Wear protective gear.

'Make Your Reality a Dream' KraftWorks Debuts 2005 U.S. Campaign for Vespa (R) Brand Scooters

"
"A driving force to working on this campaign was the opportunity to
develop U.

scooters zz4

The MSF administers the
California Motorcycle Safety Program, which is overseen by the
California Highway Patrol.
In addition, MSF asks states to evaluate their driver education
curriculum to ensure that defensive driving as well as awareness of
motorcycles and other vulnerable roadway users is adequately
addressed. The number of students trained has grown
steadily including an estimated increase of almost 10 percent in 2004
versus 2003.S.

gilera desperado

----The Motorcycle
Safety Foundation, the nation's premier safety and training
organization, will mark the start of the spring riding season by
offering a free Experienced RiderCourse(sm) to hundreds of
motorcyclists in Southern California .
"Motorcyclists and other motorists should always think and
practice safety, and also share the road," said MSF President Tim
Buche. Riders must call (877)
743-3411 to reserve a spot.

4 ) Ride within your limits - Don't ride faster/longer than your
abilities allow. The MSF is
sponsored by the U. MSF continues to implore
motorcyclists to separate the activities of drinking and riding and
offers training and education activities to create safety awareness. Be a lifelong learner.
3 .

locater zz4

"Drivers, not motorcyclists, cause more than two-thirds of
car-motorcycle crashes," Buche said . Working
together, we can make a difference in reducing crashes and make
motorists more aware of motorcycles on the road. NEW YORK, "Make Your Reality a Dream." That's what
Piaggio USA, manufacturer of the word famous Vespa scooter and pioneer of the
two-wheel vehicle, wants to do for millions of Americans.
Across its more than 120-year history, the company has been active in
almost every area of transport including: naval fittings; the construction of
locomotives and rolling stock; engines for the aeronautics sector; seaplanes;
and civil and military aircraft.

chopper fenders

Some 40,000 riders are trained each year at
more than 80 training sites in the state. Ride within your limits.com/cgi-bin/prnh/20050803 /NYW057 )
Taking its cue from classic cinema posters, KraftWorks has created a
series of ads that reflect both the convenience and practicality of riding a
Vespa, along with the innate sense of fun and freedom that it delivers.

thunderbolt zz4

MSF President Tim Buche said, "One fatality is one too many and we
urge all roadway users to expect to see motorcyclists on the road and
respect their right to be there."
To reach motorists, MSF recently developed and distributed a new
motorist awareness public service announcement that has, to date,
aired 743 times and has been viewed by more than 11 million people
nationwide.
The MSF Riding Straight Module, featuring the Innocorp Ltd. The MSF is a not-for-profit organization
sponsored by BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM ,
Piaggio/Vespa, Suzuki, Victory and Yamaha.S. imaging for an international brand," continued Kraft . "It's a
chance to create an emotional and evocative campaign that will resonate with
everyone , non-owners included."
Piaggio USA awarded the account to KraftWorks because of "their unique
approach that coupled the stylish Vespa heritage with the modernity of urban
life. Website: http: //www.

motorcycles yongkang

Every year, May is designated as
"Motorcycle Safety Awareness Month" across America, to help focus
attention on training programs for riders, and to ask that other
motorists safely share the road with two-wheelers. We ask that motorcyclists
and all motorists respect each other's right of way.
The Motorcycle Safety Foundation(SM) is a national, not-for-profit
organization promoting the safety of motorcyclists with programs in
rider training, operator licensing and public information .

Alcohol

According to the current NHTSA report, 34 percent of motorcyclists
in all types of crashes were under the influence of alcohol. There were an estimated 300,000 RiderCourse participants
in 2003. A universally recognized symbol of Italian style, Vespa is an
outstanding success story with more than 16 million scooters produced to date.

husaberg worldtravel

"So, if you're a car driver,
please keep in mind that the motorcyclist in front of you or crossing
that intersection could be your neighbor, your child's teacher, your
doctor, your local representative, anyone.S. Later this year, MSF will release an updated version of its
Common Road video, which schools can use to reinforce their traffic
safety message.
2. Clients include Calvin Klein Fragrances, La
Prairie, Voss, Cointreau, Aldo Shoes, Wonderbra, Playtex, Just My Size, Barely
There and Bali.p.

yongkang motorcycles

"
Buche added, "The motorcycle -related injuries and fatalities
cannot be attributed to one clear cause. Such an analysis could enable further significant gains in
motorcycle safety by providing a better understanding of which safety
countermeasures have been effective and what new countermeasures may
be necessary to reduce future crashes and injuries. A new standalone
classroom training module, Seasoned Rider, due to be released in late
summer of 2005, addresses the special needs of mature and re-entry
riders and includes an all-new classroom training video. In addition,
MSF recently launched its new ScooterSchool 1 RiderCourse for
entry-level riders in this popular market segment.9227 or visit www.msf-usa. KraftWorks understands the romance that surrounds Vespa, as well as the
obsession it engenders in its owners", commented Federico Musi, VP Marketing
Piaggio USA.

desperado beartooth

manufacturers and distributors of BMW, Ducati,
Harley -Davidson, Honda, Kawasaki, KTM, Piaggio/Vespa, Suzuki, Victory
and Yamaha motorcycles.
New training aids released in April 2005 include three videos:
Controls, Ready to Ride, and Under the Influence .A.

bajaj beartooth

If you're a
motorcyclist, get trained and stick to the vital rules of riding
safely.msf-usa .S. The MSF works with the federal
government, state agencies, the military, and others to offer training
for all skill levels so riders can enjoy a lifetime of safe,
responsible motorcycling.kraftworksnyc .