L.L.

ATV Riding Tips for Safe Summer Fun

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newscom. Then we hit the design room with some really
great ideas."
Already well known among consumers for its cold weather gear and apparel ,
L. The ASC
partnership is reported to be just one more link in a chain of initiatives to
increase the exposure of L.L.5 million visitors every year.

The 4-H Community ATV Safety Program brings together youth and adults at
local workshops to learn proper gear, rules and riding techniques.

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The
original L. The
helmet should be designed for motorcycle use, properly fitted and
comply with current US Department of Transportation safety standards. The top risk factors involving ATV accidents include riding
double and riding on pavement.

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com

* PROTECT your body. At a minimum, always wear a helmet, face shield or
goggles, long sleeved shirt , gloves, long pants and leather boots.

* PERFECT your skills.atv-youth.

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Bean, perhaps the country's
best-known outerwear brand, and the American Skiing Company (ASC), one of the
largest operators of alpine ski and snowboard resorts, recently announced
their new outerwear partnership .Bean as an outerwear partner for several reasons, according
to Chip Carey, senior vice-president of sales and marketing for American
Skiing Company.

* RESPECT yourself, proper use of roads and trails, other people and
laws. To become part of the 4-H adventure, check out http://www.

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"
American Skiing Company was founded in Maine in 1996 and is the operator
of eight ski and snowboard resorts including in New England Killington, Pico
and Mount Snow in Vermont, Sunday River and Sugarloaf in Maine and Attitash in
New Hampshire; and in the west Steamboat in Colorado and The Canyons in Utah. is a leading developer and retailer of quality outdoor
gear and apparel . Founded in 1912 by Leon Leonwood Bean, the company began as
a one-room operation selling a single product, the Maine Hunting Shoe.com 207-824-5243
sduplessis@sundayriver.

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"We have survey data that ranks L. Bean, Inc.L. WASHINGTON , Memorial Day weekend signals the start
of summer fun for many people, a time for enjoyable outdoor activities such as
riding ATVs (all-terrain vehicles). Learn and follow your
state's ATV operation laws and read the manufacturer's warning label
on every machine.

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Be courteous to hikers, bikers, cars and other ATV operators.

For manufacturers of snowmobiles and snowmobile parts and accessories.

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L. Kids under age 16 years should not be
riding ATVs with engine size over 90cc and under age 12 should not be
riding an ATV with an engine size 70cc or greater .4husa.

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Bean outerwear. According to the United States Consumer Product Safety Commission,
more than 125,500 people have been seriously injured in ATV-associated
accidents since 1982, and more than 5,700 people have been killed.

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(LOGO: http://www.

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L. "We
are also planning to make a version of this outerwear available to our
customers this fall as part of our new Gore-Tex/Primaloft Mountain Pro
Series. That's a foundation we can build on,"
concludes Houser.

The 4-H Community ATV Safety Program recommends these tips for ATV safety:

* SELECT the right model ATV.

Make sure it is right for age, size,
strength and skill level. Maintain recommended tire pressure, make sure
your brakes are adjusted correctly, check that fuel and oil levels are
sufficient, ensure that all connections and cables are secure and test
your headlights and taillights.

suspensions redline

We knew we wanted something that was waterproof/breathable, warm,
easy to move in and looked great regardless of whether you ski or snowboard.L.

* INSPECT your vehicle.

Learn proper handling of your ATV by reading the
safety manual that came with your ATV when it was purchased new and
taking an approved safety course from a certified instructor. For more
information, visit http://www.

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Bean will be the official outerwear supplier to
leading ski resorts including Steamboat, The Canyons, Killington and Sunday
River.
"We got together with several top instructors, lift operators and ski
patrol personnel from ASC resorts and asked what they would like to see in the
ultimate on-mountain uniform. Company information can be found at
http://www.
L.L. You can visit L.com or call
1-800-809-7057 to receive a free catalog.

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"We were looking to partner with an organization that clearly
mirrored the brand attributes of our resorts and our long-term goals.Bean
has a reputation for high quality gear and great customer service , so we can
certainly trust them to keep our staff warm and dry on the slopes.llbean.L.

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Bean is expanding its presence in the outerwear market.L.

snowmobile waterproof

L. Never carry a passenger or hitch a
ride.org.

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and Merchandising Manager for L.L.peaks. But ATV safety should never be taken
lightly. 4-H is a community of young
people across America who are learning leadership, citizenship and life
skills .

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L.L.Bean Announces Partnership with American Skiing Company

L. Bean anytime at http://www.Bean Contact: ASC Contact:
Dave Teufel Susan DuPlessis
L.

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Legendary Outerwear Hits ASC Slopes

FREEPORT, Maine, L. As part of the agreement, L.L.Bean outerwear in the alpine ski and snowboard
market.

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Bean's top product developers and
designers are working in conjunction with experts from the ASC staff to
develop a complete outerwear system for all on-snow resort employees.
The headquarters are currently located in Park City, Utah with some corporate
offices remaining in Maine and Vermont.com. Children
are at the highest risk, with the under-16 age group accounting for more than
31% of injuries in 2003.
Supervise children riding ATVs at all times.

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snowmobile sliders

com/cgi-bin/prnh/20050511/NEW029LOGO )
Beginning this fall, L.L.P.Bean #1 among outerwear retailers
in unaided consumer awareness.org.

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Bean Public Relations Director of Communications
207-552-6078 Sunday River Skiway
dteufel@llbean.

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Then we added the bells and whistles, like a built-in neoprene lumbar pad for
warmth and protection, cell phone/radio pocket, and that's just for starters,"
says Greg Houser, V.
ASC chose L. Bean Retail Store in Freeport, ME, is open 24 hours a day, 365
days a year and welcomes more than 3. The
company also has 15 factory outlets and four Retail Stores up and down the
East Coast. Ride only on designated trails, never on or alongside paved
roads.