Johnson + Johnson acquired Neutrogena in 1994 and Aveeno in 1998, giving
it the number ten slot in the industry.htm or contact
Lenka Contreras at +1-973-435-3407 or lenka_contreras@klinegroup.com

Forward Looking Statements:

Any forward-looking statement in this press release is made
pursuant to the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995.
As previously disclosed and consistent with its focused business strategy,
the Company sold its heavy-duty laundry detergent brands in Southeast Asia at
the end of the fourth quarter for an after-tax gain of $32.
Fourth quarter 2005 reported net income and diluted earnings per share
were $361.59,
respectively. In Oral Care, Colgate Total toothpaste achieved strong growth
on top of a strong performance in the year ago period. New products contributing to growth
in other categories include Ajax Ruby Red Grapefruit and Palmolive Oxy Plus
dish liquids, Irish Spring MicroClean bar soap, and Softsoap Kitchen Fresh
Hands and Softsoap Shea Butter liquid hand soaps.5% decrease in European currency value. Successful new products driving these gains include Colgate
Sensitive Plus Whitening and Colgate Oxygen toothpastes , Colgate 360 Degree
manual toothbrush and Colgate MicroSonic battery-powered toothbrush.5% and foreign exchange was negative 1.4
Gross profit margin 54.7) 588.1%
Net income 361.2 (19.9

Table 2
Colgate-Palmolive Company

Consolidated Income Statement and Supplemental Information

Reconciliation Excluding the 2004 Restructuring Program and Other Items

For the Years Ended December 31 , 2005 and 2004

(Dollars in Millions Except Per Share Amounts) (Unaudited)

2005
Excluding
Restructuring Restructuring
As Reported + Other(a) + Other

Net sales $11,396.7%
Net income 1,351.3 - - - 1.8) 147.9 (34.6 $608.0 318. The Company uses operating profit as a measure
of operating segment performance because it excludes the impact of
corporate-driven decisions related to interest expense and income taxes.
Corporate operations include research and development costs, unallocated
overhead costs, restructuring and related implementation costs, and gains
and losses on sales of non-strategic brands and assets .3 and $182.0%

Asia/Africa 6.0% 1.

The Beauty category focuses on the business of manufacturing, distributing, and marketing products related to beauty.

tricho lecithin

Another company that has made an impressive advance in its ranking among
the leaders over the past ten years is Johnson + Johnson.

Operating profit as reported increased 23% versus fourth quarter 2004 .5 million.S.
Strong new product activity is planned for 2006.
Strong volume gains in the United Kingdom, Ireland, Denmark, Spain, Russia,
Turkey, Ukraine, Romania, Adria, Poland and the Baltic States more than offset
challenging economic conditions in Italy, France and Germany.

Asia/Africa (18% of Company Sales)
Asia/Africa sales and unit volume grew 5. Pricing increased 0.0% reflecting 2.

Non-GAAP Financial Measures
The following provides information regarding the non-GAAP measures used in
this earnings release:

To supplement Colgate's condensed consolidated financial statements
presented in accordance with accounting principles generally accepted in the
United States of America (GAAP), the Company has disclosed non-GAAP measures
of operating results that exclude certain items. While the Company believes that these financial measures are
useful in evaluating the Company's business, this information should be
considered as supplemental in nature and is not meant to be considered in
isolation or as a substitute for the related financial information prepared in
accordance with GAAP. See "Geographic Sales Analysis, Percentage Changes - Fourth
Quarter and Full Year 2005 vs.3
Cost of sales 1,266.0%
Selling, general and administrative
expenses 1,003.9 565.9 100.4% 20.1 (48.09) $2.3

Table 3
Colgate-Palmolive Company

Supplemental Consolidated Income Statement Information

Components of 2004 Restructuring Program and Other Items

(Dollars in Millions) (Unaudited )

Three Months Ended December 31, 2005

Tax on
Incremental
2004 Gain on Postretirement Remittances
Restructuring Detergent Charges (AJCA) Total
Program Sales Restructuring
+ Other

Net sales $ - $ - $ - $ - $ -

Cost of sales 40.9) 32.4) (19.4)

Year Ended December 31, 2005
Tax on
Incremental
2004 Gain on Postretirement Remittances
Restructuring Detergent Charges (AJCA) Total
Program Sales Restructuring
+ Other

Net sales $ - $ - $ - $ - $ -

Cost of sales 100.2 - - - 100.6)
Inventories (46.6 37.7
Latin America 714.1

Total Oral, Personal and
Home Care $2,493.7 $9,876.2 547.5% 5.0% 5.0% 0.5 % 6.0% positive impact on
the twelve months sales growth for Total Company and Europe,
respectively.

suncare tricho

com.

Colgate Announces Strong 4th Quarter and Year Exceeding Expectations Volume Pricing Operating Profitability and Net Profitability All Up

Excluding restructuring charges, gross profit margin was 56.5% and 6. Sales as reported rose only 1.
Colgate continues to build its extremely strong leadership in oral care
throughout Latin America with toothpaste market share gains seen in nearly
every country in the region, reaching record highs in Chile and Central
America .
Innovative new products contributing to growth in the U. Copies
of these filings may be obtained upon request from the Company's Investor
Relations Department or the Company's web site at http://www.7 1,279.7) 1,625.3) 27.0 (11.3 (68.9 565 .5 520.4) 21.9 (6.9

Supplemental Balance Sheet
Information
Debt less cash and marketable
securities* $3,095.5) (800.0
Other (8.4)

Financing Activities
Principal payments on debt (2,100.3) (753.1)

Effect of exchange rate changes on
cash and cash equivalents (18.8

Table 6

Colgate-Palmolive Company- Segment Information

For the Three Months and Years Ended December 31, 2005 and 2004

(Dollars in Millions) (Unaudited)

Three Months Ended Years Ended
December 31, December 31,
2005 2004 2005 2004
Net Sales
Oral, Personal and Home Care

North America $614.1 706.7 $530.7 157.5% 6.5% -1.0% -1.0% 6.5% 2.

yinfan unrefined

J. Interested
shareholders and investors can view this article by subscription at
www.
China Media1 has focused on providing its clients superior advertising
locations based on viewership, exclusivity and uniqueness through the
use of its illuminated scrolling poster signs throughout its
locations.0%, the largest increase in 21 quarters, and foreign
exchange was negative 1.5% foreign exchange and 0.
Colgate 's U., new products are generating strong volume and market share
growth.
Operating profit for the region decreased 8% versus the all-time record level
achieved in the year ago quarter. Virtually all of the decline was due to a
6.
Throughout Central Europe and Russia, Colgate has continued to expand its
leadership of the toothpaste market during the quarter, with its regional
market share reaching a record high in the latest period. For more information about Colgate's
global business , visit the Company's web site at http://www.4
Effective tax rate 33.2
Diluted 552.3 $ - $2,803.2 3.5
Gross profit margin 54.1 - 1,003.4
Operating profit 468.3
Effective tax rate 34.5% 33.53 $(0.9 $ - $11,396.8 3,919.9
Provision for income taxes 727 .5 556.1 (68.3 (54.8 57.0
Europe 655 .2 2,739.0 484.2 1,433.5)

Total Operating Profit $577.0 $468.5% 5.0% 4.0% 8.5% -0.0% 2.0% 6.

bodylotion yinfan

In
Europe, contact Pilar Pardo at +32 2 776 0737 or pilar.

Sales and unit volume, as reported including divestments, grew 3.4 million, up 2%
versus prior year. The excellent 100 basis point improvement in gross profit margin
excluding restructuring charges during the quarter exceeded our expectations,
and was the largest quarterly gross profit increase we have seen in three
years.5% to an
all-time high including 1. Key categories gaining market share for the year include toothpaste,
manual and powered toothbrushes , hand dishwashing liquid, bar soap and fabric
conditioners.5%. Regional toothbrush market shares for the Colgate
equity reached a record high during the quarter.3 (11.6

Earnings per common share
Basic $2.76
Diluted $2.2%
Selling, general and administrative
expenses 3,624.8) 9.7)

Interest
expense, net - - - - -

Income before
income taxes (57.0) (4.4 (11.1
Other non-current liabilities 1,496.3 as of December 31, 2005 and
2004, respectively , are included in Other current assets.8
Gain before tax on sale
of non-core product lines (147.7) -
Dividends paid (607.3) (136.3 $2,215.5% 2.0% 0.5%

Hill's 5.0% 0.5%

NOTE:
The June 2004 acquisition of GABA had a 1.

disinfectant pert

9 million.0% during the quarter
because of the year-on-year impact of the divestment of Colgate's U.5%. Colgate
also strengthened its leadership position in manual toothbrushes throughout
the region with its regional market share reaching another all-time high
during the quarter driven by the success of Colgate 360 Degree manual
toothbrush and Colgate Smiles line of manual toothbrushes for kids.5%.

In
light of their nature and magnitude, the Company believes the above items
should be presented separately to enhance an investor's overall understanding
of its ongoing operations.
Management believes these non-GAAP financial measures provide useful
information to investors regarding the underlying business trends and
performance of the Company's ongoing operations and are useful for period over
period comparisons of such operations.6 $ - $2,904.6% 56.9% 20.0
Provision for income taxes 179.7

Earnings per common share
Basic $0.4% 55.3
Operating profit 2,215.7 - 119.1

Earnings per common share
Basic $2.2 - (30.8 845.1 2,647.1 2,109.1 108.5% -6.5% 1.5% 1.5% 8.

toiletry loupes

com) is an
international business consulting and market research firm serving the
consumer products, life sciences, specialty chemicals, and energy industries. We expect to
see more advertising for cosmetics and hygiene related products in our
subway stations.:

China Media1 Corp.4 million of incremental
income taxes for already disclosed remittances under the American Jobs
Creation Act and a one -time, non-cash international postretirement charge. Year-end working capital improved versus year ago to 1.7%
of sales. ET today, Colgate will host a conference call to elaborate
on fourth quarter results.
Latin American operating profit increased 16%, even after a strong double-
digit increase in advertising behind its market leading brands during the
quarter.0% and unit volume grew 1.
Colgate strengthened its oral care leadership in Western Europe with
regional market shares in toothpaste and manual toothbrushes both increasing
for the year. Recent
innovations contributing to gains in other categories include Palmolive
Naturals with Olive Milk and Palmolive Thermal Spa Firming shower gels and
Ajax Professional Degreaser spray cleaner. New
products contributing to growth in other categories include Lady Speed Stick
and Speed Stick multiform deodorants and Palmolive Naturals with Olive Milk
shower gel and liquid hand soap. The restructuring charges,
which are reported in the corporate segment, include separation-related costs,
incremental depreciation and asset write-downs and other costs related to the
implementation of the 2004 Restructuring Program .2 517.7) 505.7
Gross profit 6,205.9) 2,283.0 - 136.0 (3.6
Other (income) expense, net 90.3 569.3 ) 54.0) - (68.9)

Provision for
income taxes (37.9) (26.9)
Proceeds from issuance of debt 2,021.2) (536.9)
Proceeds from exercise of
stock options 47.0 310.8) (274.8 of charges related to the
Company's 2004 Restructuring Program, respectively .0%

North America 1.5% 6.5% 1.0% and 4.

pmma oreal

It provides
detailed data and insights on company and brand sales, retail channels, market
share, new product activity, and advertising expenditures, including five-year
sales forecasts. Guangzhou, with its affluence and population is a
trend setting city for all of China.9 million of after-tax charges associated
with the Company 's 2004 Restructuring Program and $10.1%.S.5%, respectively,
excluding divestments. Sales growth was especially strong in
Venezuela, Brazil, Mexico, Dominican Republic, Central America, Colombia and
Argentina. European sales,
excluding divestments, declined 5. Share
gains in the region were driven by strong sales of Colgate Total, Colgate
Cavity Protection Extra Mint and Colgate Sensitive toothpastes as well as the
launch of Colgate Max Fresh toothpaste in both tube and liquid form.0 %, respectively, on top
of strong growth in the year ago quarter.

(See attached tables for fourth quarter results.2
Gross profit 1,584.3 1.2) 6,305.3
Effective tax rate 35.4
Gross profit margin 55.0) 1,375.9) 34.3 and $17.

Table 5

Colgate-Palmolive Company

Condensed Consolidated Statements of Cash Flows

For the Years Ended December 31, 2005 and 2004

(Dollars in Millions) (Unaudited)

2005 2004

Operating Activities
Net income $1,351.7) (1,090.1)
Free cash flow before dividends $1,395.8 2,266.7 1,885.0%

Europe -7.5% -1.0%

Asia/Africa 5.5%

Total International 9.

pumice trichology

LITTLE FALLS, N.
The study is now part of Kline's GLOBAL COSMETICS AND TOILETRIES program,
which presents sales data in more than 400 product category and company
profiles for 16 countries in North America, Latin America, Asia, and Europe.klinegroup.

Business Editors

IRVINE, Calif.
Furthermore , cosmetics companies are some of the largest advertisers
with 6 of the top 10 advertisers in 2004 being cosmetics and hygiene
related. Overall, the
market for toiletries and cosmetics has passed US$ 3 billion, and is
expected to reach US$ 22 billion by 2013 (source: AC Capital
Consulting Group / China Online).

At 11:00 a. Sales and unit volume in the quarter, excluding
divestments , grew 8. This is the fifth consecutive quarter of sequential price
improvement in North America .S.com.
Sales and unit volume growth, both worldwide and in relevant geographic
divisions, are discussed in this release both as reported and excluding
divestments.4) 380.8 552.3 0.7 (48.0
Income before income taxes 2,079.6 46 .0% 31.2 $ - $10,584.7) 2,190.7) 696.42

Average common shares outstanding
Basic 530.9
Diluted 569.2) 4.1)

Operating
profit (182 .7% 2.1)
Payment for acquisitions,
net of cash acquired (38.2)
Purchases of treasury shares (796.3
Cash and cash equivalents at
beginning of period 319.3
Cash and cash equivalents at end of
period $340.1

Total Net Sales $2,904.7 related to the sale of the Company's
detergent businesses in Ecuador and Peru.

Table 7

Colgate-Palmolive Company- Geographic Sales Analysis

Percentage Changes - Fourth Quarter and Full Year 2005 vs 2004

December 31, 2005

(Unaudited)

COMPONENTS OF SALES CHANGE
FOURTH QUARTER

4th 4th
Quarter Quarter Pricing,
Sales Sales Coupons,
Change Change Ex- Consumer +
As Ex- Divested Trade
Reported Divestment Volume Incentives Exchange

Region

Total Company 3.5% 2.0% 5.5% 1.0% 5.

pert bodylotion

Procter + Gamble acquired Clairol and Wella in 1999, and then at the beginning
of 2005, P+G was able to purchase Gillette.chinamedia1corp.5%, on top of 9.0% volume growth in the year ago quarter.7 million and $. and abroad.
Global sales and global unit volume grew 8.5% in the fourth quarter to an all-time
record level.5% in the fourth quarter, excluding
divestments, on top of a very strong performance in the year ago quarter.5% negative foreign exchange and decreased pricing of
1.com.8 552.09) $0.9
Cost of sales 5,191.7
Other assets, including goodwill
and intangibles 3,205.0 1,607.4 $1,327.1 70.6 $2,411.1 $545.0 2,006.8 389.8.

bodylotion trichology

Kline Study Shows Leading Cosmetics and Toiletries Companies Make Gains Despite Soft Market

"Organic growth is coming through strong, well-executed marketing
campaigns accompanied by newness, which helps to maintain a competitive edge,"
says Lenka Contreras, vice president and head of the Consumer Products
practice of Kline's research division .com.

Mr. Daily subway
riders as a group represent a large target audience for consumer
product companies.com

About China Media1 Corp.
Net cash provided by operations for the year after restructuring spending
and tax payments on one-time brand sales, increased to $1,784. We are confident that, excluding restructuring charges and accounting
changes for stock-based compensation, we will generate double-digit earnings
per share growth in 2006, beginning in the first quarter. As previously disclosed,
the Company sold its heavy-duty laundry detergent brands in North America and
Southeast Asia during the year for a combined after-tax gain of $93. To access this call as a webcast, please go to
Colgate's web site at http://www.

North America (21% of Company Sales)
Strong growth continued in North America, fueled by new product sales and
market share gains.0%, with nearly every country
in the region contributing to growth. As reported, European sales declined 7. Unit volume grew
5.

* * *

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer
products company, tightly focused on Oral Care, Personal Care, Home Care and
Pet Nutrition.
The Company's annual meeting of shareholders is currently scheduled for
Thursday, May 4, 2006. 88, "Employers' Accounting for Settlement and
Curtailments of Defined Benefit Pension Plans and for Termination Benefits"
and SFAS No.8
Gross profit 1,537.0) 333.5

(a) See Supplemental Consolidated Income Statement Information -
Components of 2004 Restructuring Program and Other Items for details .9 530.8 (147.6
Receivables, net 1,309.9 3 ,285.8 $593.9 613.1 2,003.5%

Europe 4.5% 4.0% 6.0% 6.

tricho unrefined

, Registering overall growth of
just over 2% in 2004, the U. Since then, the company 's attention to
innovation in the skin care category -- the largest and strongest growing
segment of the industry -- and a process of continually marketing new and
well-timed products like home-use chemical peels and at-home microdermabrasion
kits has allowed it to jump to the sixth position within five years.2 billion in manufacturers' sales of cosmetics and toiletries in
2004, according to Kline 's study.pardo@kline-europe. The article also reported easing of
restrictions for foreign advertising firms to enter the Chinese
market, all-aiming for a piece of a fast growing pie.
As reported , net income and diluted earnings per share for the full year
2005 were $1,351.
In the U.
Operating profit for the region increased 13% to an all-time record level,
even after a record level of advertising behind Colgate brands during the
quarter.S. In addition, these non-GAAP financial measures may not
be the same as similar measures presented by other companies.6) (30.3%
Interest expense , net 36.7
Income before income taxes 540.4) 1,540.0
Effective tax rate 33.8 (9.9 (34.7 $319.3
Total assets $8,507.2 $3,338.1) (5.4) (611.3
Less: Capital expenditures (389.1
Latin America 183 .2 497.8 and $147.

Corporate operating expenses for the three and twelve months ended
December 31, 2004 include $68.0% 5.5% 0.

loupes toiletry

(OTCBB:CMDA) is pleased to announce that the
Company's Guangzhou MTR (Subway System) Pillar Advertising Project has
received a contract from Rili Cosmetics of Japan. Included in the top ten were; Oil of Olay (skin cream),
Rejoice (Shampoo ), Crest (toothpaste), Aoqili (soap), Head and
Shoulders (shampoo) and Colgate (toothpaste). NEW YORK, Jan.2 million and $.0%, an all-time
record and a 100 basis point improvement versus the year ago quarter. Global advertising
supporting Colgate's brands of $306.1%."
For the full year 2005, worldwide sales as reported increased 7.0% to
both sales and volume.1 million of after-tax charges
associated with the Company's previously announced 2004 Restructuring Program,
$40. toothpaste leadership market share continued to grow, with
its ACNielsen market share reaching 35.
The Company defines free cash flow before dividends as net cash provided
by operations less capital expenditures .)

Table 1
Colgate-Palmolive Company

Consolidated Income Statement and Supplemental Information

Reconciliation Excluding the 2004 Restructuring Program and Other Items

For the Three Months Ended December 31, 2005 and 2004

(Dollars in Millions Except Per Share Amounts) (Unaudited)

2005
Excluding
Restructuring Restructuring
As Reported + Other(a) + Other

Net sales $2,904 .6
Cost of sales 1,319.09) $0.1) 102.9) 2,147.2
Cost of sales 4,747.8
Operating profit margin 20 .45 $(0.54
Diluted $2.7

Gross profit (40.2) - (11.8 - - - 1.3) 40.1)
Accounts payable and
other accruals 193.2

Income taxes paid $597.4 2,623.3
Asia/Africa 509.7
Europe 132.1 75.0% -1.5%

Total International 4.5% 0.0% 9.5% 0.

suncare bocchi

4 billion in
cosmetics and toiletry sales at the manufacturers ' level in 2004 despite
spending virtually nothing on television advertising and relying instead on
the visibility of its storefronts and direct mail efforts. Hanxiong (Adrian) Cai, China Media1 President commented, "Rili
is the first Cosmetics Company for our subway stations."

On April 25, 2005 , Business Week Magazine issued an article titled
"CHINA AD AGENCIES UNCHAINED".65, respectively, including the restructuring charge
and other items noted above.4 million was a fourth quarter record
level, led by a strong double-digit increase in worldwide media. Mark continued, "Colgate's market shares are strong and getting
stronger both here in the U.
"Looking forward, we expect our growth momentum to continue as we enter
2006.5% positive pricing.
This gain was more than offset by $145.com.

The following are comments about divisional performance. Positive foreign exchange added 0.5% as the positive unit volume growth was
more than offset by 6. Volume gains were achieved in
China, India, Hong Kong, Malaysia, Thailand, Australia, Taiwan, Vietnam and
South Africa. Gross profit margin,
operating profit, effective tax rate, net income, and earnings per share are
discussed in this release both as reported (on a GAAP basis) and excluding the
impact of certain items, which are composed of charges related to the
restructuring program that began in the fourth quarter of 2004 and is expected
to be substantially completed by 2008 (the "2004 Restructuring Program") as
well as three "Other Items," as explained below. Free cash flow before
dividends is not a GAAP measurement and may not be comparable to similarly
titled measures reported by other companies.7 (40.69

Average common shares outstanding
Basic 517.8% 55.2%
Interest expense, net 32.5 556 .3 65.0% 20.7)

Selling, general
and
administrative
expenses 1.3)

Operating
profit (57.8 (9.2 3 ,675.1
Adjustments to reconcile net
income to net cash provided
by operations:
Restructuring, net of cash 111.1

Pet Nutrition 411.0
Asia/Africa 85.9

Pet Nutrition 113.

shiseido palmolive

cosmetics and toiletries industry has only
recently reversed a multi-year decline in sales growth.com.----

Rili Cosmetics the First Cosmetics Advertiser on China Media1's
Properties

China Media1 Corp. According to Business Week, they
reported that China would soon be the world's No. Oil of Olay was the top
advertiser in 2004 with US$ 698 million in ad spending. The Company advertising locations include the Guangzhou New
Baiyun International Airport and the Guangzhou MTR (12 Subway
Stations).5%,
respectively.7 million after-tax of one-
time, non-cash postretirement charges. Unit volume for the region grew 5. Record high
toothpaste shares were achieved in Russia , Turkey, Poland and Ukraine.5%.
New products contributing to growth in other categories throughout the
region include Palmolive Aroma Creme shower gel and liquid hand soap, Protex
Sun Care bar soap and Palmolive Naturals shampoo and conditioner.
This press release and the related webcast (other than historical
information) may contain forward-looking statements. Other Items, which pertain
to 2005, is comprised of gains on the sale of the Company's heavy-duty laundry
detergent businesses in North America and Southeast Asia, incremental income
taxes for the previously disclosed remittances under the American Jobs
Creation Act and charges associated with certain pension and other
postretirement obligations in accordance with Statement of Financial
Accounting Standards (SFAS) No.3 1 ,009.7
Operating profit 577.2
Gross profit margin 54.2 (33.64

Average common shares outstanding
Basic 520.2 3.3 25.2)

Selling, general
and
administrative
expenses 1.0 - (33.9
Inventories 855.2) (348.4
Net cash used in investing
activities (220.4 $1,754.0 $2,509.9 $10,584.9 of gains related to the
sales of the Company's detergent brands in North America and Southeast
Asia, respectively , and the twelve months ended December 31, 2005 were
increased by FAS 88 pension charges of $24 .2 associated with a postretirement
obligation.5%

COMPONENTS OF SALES CHANGE
TWELVE MONTHS

12 Months 12 Months
Quarter Quarter Pricing,
Sales Sales Coupons,
Change Change Ex- Consumer +
As Ex - Divested Trade
Reported Divestment Volume Incentives Exchange
Region

Total Company 7.5% 6.

suncare palmolive

However, such large moves are the
exception rather than the rule in the mature cosmetics and toiletries market.3 advertising market.businessweek ., headquartered in Irvine, California, is an
owner and operator of premier Chinese advertising media assets.5% and 2.0% increase in global pricing, led by Latin America, North
America and Hill's, despite challenging competitive environments everywhere.0%, respectively, on top of very strong growth in
the year ago period. The GABA oral
care business continues to perform ahead of expectations, achieving strong
unit volume growth and operating profit for the quarter.0% in the fourth quarter and dollar sales rose 5.colgate. The amount of each such Other Item is set forth in the table
entitled "Supplemental Consolidated Income Statement Information - Components
of 2004 Restructuring Program and Other Items " included with this release.1 7.04) $0.65 $(0.7 65.3 681.2) 1,466.4 4,743.6%
Net income 1,327.7)

Provision for
income taxes (15.9)

Interest
expense, net - - - - -

Income before
income taxes (182.2 254 .1 $8,672.6 38.1 54.6 265.2

Three Months Ended Years Ended
December 31, December 31,
2005 2004 2005 2004
Operating Profit
Oral, Personal and Home Care

North America $133.0% 6.5% -1.5% 4.

houshold pleats

For the past ten years, P+G has
been followed by L'Oreal, Unilever, and Estee Lauder, with L'Oreal recently
claiming the number two spot from Unilever , as L'Oreal acquired a number of
brands and Unilever divested some of its own.
Below the top four positions, however, there has been significant
movement, and in looking at Kline's 40 years of data tracking the cosmetics
and toiletries industry, it is apparent that while acquisitions can give an
instant boost to a company's market share, the keys to growth have shifted.

COSMETICS + TOILETRIES USA 2004 is the latest edition of this
comprehensive market analysis published by Kline since 1963. On a wholesale basis, Guangzhou
accounts for 40% of all cosmetics products sold in China . Forward-looking statements involve
risks and uncertainties including, but not limited to, economic and
political factors, technological developments, regulatory matters and
increased competition .0%. New introductions
planned for launch during first quarter 2006 include Softsoap Pure Cashmere
moisturizing body wash, Palmolive Odor Eliminator dish liquid, Speed Stick
deodorant with Irish Spring scents and a relaunch of the entire line of
Softsoap body washes with an improved formula and new packaging. New products contributing to these gains include Colgate Max Fresh
and Colgate Sensitive toothpastes and the relaunch of Colgate Total toothpaste
with new packaging and strong advertising highlighting the toothpaste's
ability to provide complete 12 hour protection while actively fighting 12
teeth and gum problems. Management believes this provides useful information to
investors as it allows comparisons of sales and volume growth from ongoing
operations.0%
Selling, general and administrative
expenses 1,010.1% 31.68 $(0.8

(a) See Supplemental Consolidated Income Statement Information -
Components of 2004 Restructuring Program and Other Items for details.0
Operating profit margin 16.0 - 32.0
Provision for income taxes 150.0 (100.3%
Selling, general and administrative
expenses 3 ,920.0 (68.43 $(0.21) $2.8
Gross profit 5,837.1% 55.4 (68.7) 2,071.3 (20.7) 54.3
Total shareholders ' equity 1,350.4%

* Marketable securities of $10.7)
Deferred income taxes 30.2) 1.8 698.3 539.1

Total Oral, Personal and
Home Care 534. Latin American operating
profit for the three and twelve months ended December 31, 2005 were
reduced by a one-time charge of $9.0% -5 .5%

Total CP Products 3.5% -2.5% 5.5% 7.5% 0.

toothpaste shiseido

The cosmetics and toiletries industry has been dominated by Procter +
Gamble for more than a decade after the company claimed the top spot from Avon
during the tremendous growth of the 1980s.50, respectively, and net income and diluted earnings per
share excluding restructuring charges were $333.
Excluding the restructuring charge and other items noted above, operating
profit increased 10% versus fourth quarter 2004."
Ian Cook, President and COO further commented, "We are especially
encouraged by the 2."
Mr. The June 2004 acquisition of GABA contributed 1.43, respectively.5% and 6. New products
contributing to growth include Science Diet Canine Senior Large Breed,
Prescription Diet Canine j/d, Prescription Diet Canine z/d, Prescription Diet
Feline z/d and the relaunch of Prescription Diet Canine d/d with an upgraded
formulation. See
"Consolidated Income Statement and Supplemental Information - Reconciliation
Excluding the 2004 Restructuring Program and Other Items" for the three months
ended December 31, 2005 and 2004 and for the years ended December 31, 2005 and
2004 included with this release for a reconciliation of these financial
measures to the related GAAP measures.

Free cash
flow before dividends is not a measure of cash available for discretionary
expenditures since the Company has certain non-discretionary obligations such
as debt service that are not deducted from the measure.1
Other (income) expense, net 65.22) $2.4) 5,840 .3) 54.2) - - - (100.9) (115.1 1,245.4
Net cash
provided by
operations 1,784.2) (637.0 $121.4 143.

Corporate operating expenses for the three and twelve months ended
December 31, 2005 include $57.5% 5.

shiseido unrefined

"The launch of Bath + Body Works in 1990 took Limited Brands from being a
virtual non-player in the beauty business ten years ago up to the fifth
ranking among all marketers today , which is phenomenal," says Contreras. J+J
generated $1. Worldwide sales, excluding divestments , were up 5. This
gain was more than offset by $41.9 million of income taxes for incremental repatriation of foreign earnings
related to the American Jobs Creation Act and $22. Excluding restructuring charges and
other items noted above, net income and diluted earnings per share for full
year 2005 increased 7% and 9%, respectively, versus 2004 excluding
restructuring charges.0% and pricing increased 5. In the U. Actual events or results
may differ materially from those statements. As management uses this measure to
evaluate the Company's ability to satisfy current and future obligations,
repurchase stock, pay dividends and fund future business opportunities, the
Company believes that it provides useful information to investors.6

Earnings per common share
Basic $0.4 1,262.62
Diluted $0.9 530.4 7.1) 93.2)

Table 4

Colgate-Palmolive Company

Condensed Consolidated Balance Sheets

As of December 31, 2005 and 2004

(Dollars in Millions) (Unaudited)

December 31, December 31,
2005 2004

Cash and cash equivalents $340.4 1,319.1
Other current liabilities 2,214.3 327.7 $319.4 2,621.6 $2,803.0 627.0 $2,122.1

The Company evaluates segment performance based on several factors,
including Operating Profit.7 of charges related to the Company's 2004
Restructuring Program.

disinfectant trichology

While the top three leaders in sales at the manufacturers' level --
Procter + Gamble, L'Oreal, and Unilever -- manage to leverage their market
share with mergers and acquisitions , it is strong marketing and attention to
innovation and newness that define the competition in the marketplace, as
indicated in COSMETICS + TOILETRIES USA 2004.klinegroup.
To learn more about Kline's customized consulting capabilities for the
consumer products industry, contact David Vladyka at +1-973-435-3402 or
david_vladyka@klinegroup. Rili will be
advertising their cosmetic products specifically designed and catered
for the Chinese market at one of our 12 stations in the Guangzhou MTR
Subway System.
Global pricing rose 2.69, up 14% and 17%, respectively, versus fourth quarter 2004. This increase combined with a reduction in overhead expenses allowed
us to build our overall profitability while still investing in even stronger
levels of advertising behind our global brands .S. The Company uses these financial
measures internally in its budgeting process and as factors in determining
compensation.72
Diluted $0.7% 19.9%
Net income 285.4 (115.5 520.7%
Interest expense, net 119.33 $(0.9 46.8 2,145.4
Other non-current
assets and
liabilities (13.3

Investing Activities
Capital expenditures (389 .9 1,246.5
Payments to outside investors (89. Additionally,
Corporate operating expenses for the three and twelve months ended
December 31, 2005 were reduced by $54.5% 2.5% 8.0% 6.0%

Hill's 6.

unrefined baylis

But despite the slow
advances of a mature market, the leading players have managed to make
significant gains over the past ten years, according to a newly published
study by Kline + Company. The company has
seen 5% growth for the past five years, earning approximately $1.
For more information on these and other studies from Kline's Consumer
Products practice, go to http://www. The
Company owns and operates specialty media assets throughout Southern
China that include physical advertising space and advertising
contracts with top-tier brand names and Multi-National corporations. The Company 's website is www. All operating divisions experienced volume growth.
As reported, gross profit margin in the fourth quarter was 54.
Reuben Mark, Chairman and CEO said, "We are delighted to end 2005 with an
extension of the excellent bottom line growth momentum we have seen building
throughout the year, and which we expect to see continue in 2006.colgate.
detergent business.S. Positive foreign exchange added 6.5% higher
pricing offset by negative foreign exchange of 2.colgate. 106 "Employers ' Accounting for Postretirement Benefits Other Than
Pensions".0
Other (income) expense, net (2.7 - 36.1 (3.7) 537.6 (20.5 528.0%
Interest expense, net 136.54 $(0.0
Operating profit 2,122.8) 147.9
Property, plant and equipment,
net 2,544.7
Cash effects of changes
in:
Receivables (24.7) 2.2 $1,406.6 1,520.0 %

North America 5.

pumice bodylotion

Excluding these items, net income for the
quarter was $380 .7 million and $.6%.
"It's great to see we are back on track with strong gross profit margin
increases .m.3% year to date, up 40 basis points
versus the year ago period.0%.
Colgate strengthened its oral care leadership in the Asia Pacific region
led by toothpaste market share gains in China , India, the Philippines, New
Zealand and Australia. veterinary channel, sales of Prescription Diet Canine j/d,
a food clinically proven to improve mobility in dogs with arthritis, continue
to exceed expectations. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized brand names
as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso,
Kolynos, Elmex, Ajax, Axion, Soupline, Suavitel, and Hill's Science Diet and
Hill's Prescription Diet pet foods.2 517.50 $(0.8 1.9
Operating profit margin 19.09) $2.3 569.7 - - - 40.3

Other (income)
expense, net 15.2) - (11.0) - (68.2
Working capital % of sales 1.8 109.5
Net increase in Cash and cash
equivalents 21.6

Supplemental Cash Flow Information
Free cash flow before dividends (net
cash provided by operations less
capital expenditures)
Net cash provided by operations $1,784.7 $9,151.7
Corporate (70.0% 2.0% 1.0% 9.

trichology houshold

The Company disclaims any obligation to update
any such factors or to publicly announce results of any revisions to
the forward-looking statements contained herein to reflect future
events or developments. In fourth
quarter 2004, reported net income and diluted earnings per share were
$285. See attached
Geographic Sales Analysis and Segment Information schedules for additional
information on divisional sales and operating profit.5% while pricing
increased 2.0%. Other new products driving growth in Latin America
are Colgate MicroSonic battery-powered toothbrush, Colgate Smiles line of
manual toothbrushes for kids, Palmolive Nutri-Milk and Protex Oats bar soaps,
and Lady Speed Stick and Speed Stick multiform deodorants.0% and 6. 2004" for a comparison of sales excluding
divestments to sales as reported in accordance with GAAP.7) 171.59

Average common shares outstanding
Basic 528.

2004
Excluding
As Reported Restructuring Restructuring

Net sales $10,584.9 (3.7

Net income (41.5 (22.7) (40.1 $8,672.9

Total debt 3,446.3
Depreciation and amortization 329.4 1,754.4
Net cash used in financing
activities (1,524.2) (348.3 $11,396.5% 4.0% 5.5%

Latin America 16.0%

Total CP Products 8.

pert toothpaste

"Continued innovation and strong marketing efforts have helped these
companies to advance, even though overall market growth hasn't been
spectacular," says David Vladyka, head of Kline's Consumer Products consulting
practice.com/ssconsumer.5% on unit
volume growth of 4.6 million and diluted earnings per share for the quarter were
$.
Consistent with previous guidance, the effective tax rate excluding the
restructuring charge and other items noted was 31. North American operating profit increased 10 %
as strong volume growth and gross margin improvement more than offset higher
advertising spending during the quarter and higher raw and packaging material
costs.

Latin America (24% of Company Sales)
Latin American sales grew 16. Investors should consult the
Company's filings with the Securities and Exchange Commission (including the
information set forth under the caption "Cautionary Statement on Forward-
Looking Statements" in the Company's Form 10-K for the year ended December 31,
2004) for information about factors that could cause such differences.9 40.7
Operating profit margin 19.7 171.

2004
Excluding
As Reported Restructuring Restructuring

Net sales $2,803.3 (68.2 5,091.6 - 3,624.1
Provision for income taxes 675.7% 33.7) - - - (40.8

Other (income)
expense, net 80.4
Total liabilities and
shareholders' equity $8,507.7)
Sale of non-core product
lines 215.6) 21. Additionally, the twelve months ended December 31,
2004 were reduced by a gain of $26 .5%

Latin America 16.5% 6.5% -2.5% 0.

loupes pert

S.
Contreras points to Limited Brands as a master of maintaining newness
within its Bath + Body Works and Victoria's Secret stores.

Established in 1959, Kline + Company (http://www.

China Media1 Corp.: Japanese Cosmetics Company to Advertise on Guangzhou Subway System

25, 2006 -- Colgate-Palmolive
Company (NYSE: CL) today announced a continuation of the strong momentum that
built throughout 2005.
The Company's reported tax rate in fourth quarter 2005 was 33. In fact, Colgate's global market
share for toothpaste and manual toothbrushes both increased and are at
all-time record highs.4 million and $2. Colgate Luminous and
Colgate Max Fresh toothpastes and Colgate 360 Degree manual toothbrush also
contributed to gains during the quarter.

Europe (23% of Company Sales)
European unit volume grew 2. Successful new products
driving the Oral Care growth include Colgate Max Fresh and Colgate Vitamin C
Fresh toothpastes, Colgate 360 Degree manual toothbrush and Colgate MicroSonic
battery-powered toothbrush.

Hill's (14% of Company Sales)
Innovative new products and veterinary endorsements continue to drive
growth at Hill's, the world leader in specialty pet food. Operating profit
increased 5% to an all-time record level during the quarter. specialty
retail channel during the quarter include Science Diet Canine Lamb + Rice
Large Breed, Science Diet Canine Small Bites and Science Diet Indoor Cat pet
foods.
Internationally, growth was strong led by Australia, Taiwan, South Africa,
New Zealand, Spain, Russia, Belgium and Switzerland.7) 552.04) $0.0
Income before income taxes 436.5 528.5
Diluted 565.0
Other (income) expense, net 69.0 (68.5
Diluted 556.7
Income before income taxes 2,002.2

Gross profit (100.3

Net income (145.5
Other current assets 251.8) (76.8 $2,378.0 391.1 412.9) (306.5% 16 .0% 5.0% 16.0% 4.