All Jurlique
products and treatments are based on the ancient arts of Aromatherapy,
Herbalism, Homeopathy and Alchemy and are designed to enhance holistic health
and well-being, as well as inner and outer beauty.

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newscom.

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"

About Syratech
Founded in 1986, Syratech Corporation (http://www.

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Thus gifting is an exponential marketing opportunity . By combining
elements of both word-of-mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient. In other words, the gift itself (e. 'noun') becomes the
means to an end and that end is to strengthen relationships. No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.
This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger , and Walt Disney, among others.

Syratech Names Hunt and Kanter Co-CEOs

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(Logo: NewsCom: http: //www. birthdays,
anniversary, wedding, friendship, etc.; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. He has extensive
experience in corporate restructuring as well as strategic business plan
development, acquisition profiling, and the management of corporate
organizations and manufacturing operations.

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com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering. LAS VEGAS, Everyone who walks onstage
to present an award at the 2005 Academy Award (R) ceremony in Los Angeles this
year will be a winner, once they open their gift bags, that is.

* TICKETS FOR TWO TO "O" -- An outstanding melange of synchronized
swimming, acrobatics, theatrical effects and live music performed in, on and
above water.

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Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers.
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.

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The purchase incidence among 15 leading gift categories is also
researched, including Christmas-themed ornaments and decorations.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.com) designs,
manufactures, markets, imports and distributes many of the leading brands in
home fashion, including Wallace Silversmiths, Towle Silversmiths,
International Silver Company, Melannco International, and Rochard.

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The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.

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g.researchandmarkets .
Giftware items include coffee and tea services, goblets, pitchers,
candlesticks, collectables and other decorative items.

BELLAGIO + JURLIQUE Provide Oscar(R) Presenters With a Five Diamond Spa Getaway and Shopping Spree as Part of the OFFICIAL OSCAR(R) PRESENTER GIFT BAG

Reflecting pools, water walls, illuminated aqua-colored glass and accents of
nephrite jade and hand-blown glass also are incorporated into the decor.

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With over 25 years of experience in the tabletop industry, Kanter has been
instrumental in developing Syratech into an industry leader in the tabletop,
housewares and home decor segments.
We have made great strides with the very successful addition of the Vera Wang
Silver and Gift brand along with new product offerings within our core product
groups.

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Hunt will retain his seat on the
Company's board representing management. Presenters
will be able to enjoy two of the world's finest brands with a Bellagio and
Jurlique Spa Experience which includes:

* TWO NIGHTS IN A SUITE AT BELLAGIO, the only Five Diamond Casino Hotel in
Las Vegas, which just added 928 rooms and suites with the opening of the new
$375 million Spa Tower in December. The sleek, clean lines of the new spa combine
with natural materials such as travertine , granite, bleached walnut and onyx
to balance a contemporary feel with the warmth of natural elements .

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People buy and give gifts to build and enhance their emotional connection
with the recipient . The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why.

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researchandmarkets. That means almost one out of every ten
dollars spent at retail is to buy a gift. For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given.g. 'verb'),
rather than focus solely on the gift .
In the newly created role of Co-CEO, Hunt and Kanter are committed to
creating differentiation in the market through new product innovations and a
continued focus on meeting consumer needs. He has worked at Syratech since its
inception in 1986 in a variety of positions, including responsibility for
sales forecasting and overall management of Syratech's global sales force.

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How people choose across the wide range of gifting options is
explored, including gift certificates and cash, home furnishings,
entertainment, apparel, gifts of experience, etc.

* A FUSION EXPERIENCE AT THE NEW, 65,000 SQUARE FOOT SPA + SALON BELLAGIO
which opened December 20, 2004.

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The company also noted that it successfully emerged from a previously
announced voluntary Chapter 11 bankruptcy on June 2 with a new $45 million
senior credit facility from CapitalSource Finance LLC.

* $1000 SHOPPING SPREE IN JURLIQUE PRODUCTS -- Already a favorite with
past winners and presenters, beauty and skincare company Jurlique is The
Purest Skin Care On Earth(R).

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This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending. Choose
from any or all of the four main cuisines featured on the Sensi cooking
"stages " - Italian, Asian, Grill and Seafood Classics -- all prepared from
open kitchens in a minimalist , earthy setting using stone and water design
elements.

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Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year. While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.
The company's tabletop, giftware and seasonal products include sterling
silver, silverplated and stainless steel flatware, hollowware, seasonal
decorative items, glassware, picture frames, photo albums and porcelain.

* DESSERT AT BELLAGIO'S NEW JEAN-PHILIPPE PATISSERIE -- Choose from a wide
array of "edible gems" at the first , truly European-style pastry shop in Las
Vegas designed with the opulence of a lavish jewelry salon . "Eye-candy" at
the patisserie includes the tallest chocolate fountain in the world. The range of more than 400 all-natural plant
based skin and health care products come from herbs and flowers grown on
Jurlique's own biodynamic and organic Herb Farm in Australia.

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today announced that it has
named Gregory W.

Each Oscar presenter and a guest can enjoy their choice of two of the
following therapies at the sleek, new spa:

-- Jurlique Australian Flower Facial - - Watsu Underwater Massage
-- Indian Head Massage -- Thai Yoga Massage
-- Egyptian Gold Body Treatment -- Terra Firm Stone Pedicure w/
Oxygen
-- Ashiatsu Oriental Bar Massage -- Bellagio's Royal Shave

* DINNER FOR TWO AT THE NEW SENSI RESTAURANT -- True culinary theater to
dazzle the senses, located steps away from the Spa + Salon Entrance.

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DUBLIN, Ireland, Research and Markets
(http://www.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases, etc. This has created the foundation for additional licenses and innovative
platforms for growth.Syratech.

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; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized ,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items , such as personalized albums, pictures, etc.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www. Robert Meers, who had been CEO, has left the company
at the end of his three-year contract. Supporting the new product
initiatives will be a renewed focus on creating stronger alliances with key
retail partners solidifying distribution on Syratech's core product offerings.
Their diverse backgrounds are well suited to complement each other as they
lead the company toward continued growth.

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com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market.). Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets,
including handmade collectible baskets.
In a joint statement, Hunt and Kanter said, "Having successfully
restructured our finances, Syratech is now well positioned for future growth.

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A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months.com
Fax: +353 1 4100 980

New management team to focus on product innovation as company successfully
emerges from Chapter 11 restructuring

BOSTON, Syratech Corp. Hunt, Executive Vice President and Chief Financial Officer,
and Alan Kanter, Executive Vice President of Sales and Product Marketing, as
the company's Co-CEOs.
Hunt, who joined Syratech in 2001 as EVP-CFO, has more than 20 years'
financial and operations management experience with private and public
consumer product, manufacturing and real estate companies.