Combs threw a party for over 500 lucky
guests, including celebrity Joy Bryant and many others at Toronto hot spot
Rosewater Supper Club .

shorty skateboard

About Sean "P.

relentless skateboarders

In the retail area, Mr.
To conclude the Canada tour, Mr.
"Sean John's taking over Canada!" exclaimed Mr. Combs is largely
responsible for the popular appeal of urban entertainment. Charts ranking favored brands for each hard goods
and soft goods item studied are followed by data tables showing percentage of
response by total sample gender, age and frequency of participation.

mimic gringo

Diddy" Combs and made its fashion debut with a men's
sportswear collection for the Spring 1999 season. The influences charts rank the top 10 reasons
for making a purchase; how they learn about new brands and what they typically
do online.researchandmarkets.

skateboarders darkstar

Additionally, two lucky contest
winners received a chance to meet with Mr. In 2004 Sean "P.
The brand preferences charts rank the top eight to twelve brands of decks,
trucks, wheels, helmets, T-shirts, jeans, casual shorts, skate shoes, sandals,
backpacks and sunglasses compiled from results of top-of-mind responses .

auslander manik

Aided by
appearances by Sean "P. Combs.

skateboarding hoodlum

"We've had the
U. With annual retail sales in the United
States of over $450 million, Sean John is sold in better department and
specialty stores across the country as well as select retailers around the
world. Formed in 1994,
the flagship company of BBWEG is Bad Boy Records.com/reports/c16195 ) has announced the addition
of 2004 Complete Skateboarding study to their offering. The
'top brands' section is followed by average prices paid for each item , number
purchased per year, frequency of shopping, and types of stores where apparel
and hard goods are purchased.

skateboarders streetboards

Combs appeared on Musique Plus and Much Music, the
region's equivalents to MTV 's "TRL.

Research and Markets: View the Latest Data on Skateboarder Behaviours and Trends

deviant auslander

Diddy"
Combs for Sean John was honored by the Council of Fashion Designers of America
as Men's Wear Designer of the Year. Recently, Combs partnered with Weld Wheels Industries and Weld Racing
to introduce the Sean John Wheel Collection - a high-end, quality alternative
to mainstream custom wheels.

shorty manik

Sean 'P.

relentless skatewear

Diddy" Combs, Sean John hit Montreal, Quebec, on March
28th and Toronto, Ontario, on March 29th .newscom.

shorty deviant

researchandmarkets.

silkscreened skateboards

scharf streetboards

In both cities, Mr. Combs met with David Margolis, President of
department store Les Ailes de la Mode. Diddy" Combs
Sean "P. As Chairman of Bad Boy
Worldwide Entertainment Group (BBWEG), he oversees one of the world's
preeminent urban entertainment companies, encompassing a broad range of
businesses including recording, music publishing, artist management,
television and film production, recording facility, apparel and restaurants.

manik nang

Other artists include
B5, Boyz N Da Hood, Mase, Carl Thomas, 8Ball + MJG, Mario Winans, and
promising up-and-coming artists such as Choppa from Da Band and Cheri Denis.

gringo darkstar

With a collection of businesses whose annual sales are quickly approaching
$500 million annually and an employee base of over 300, Mr. Comparative analysis and trending comments
are also included with each of the 'top brands' charts.

The report is broken down as follows:

Gender, Age and Participation Profile
Participation
Skateboarding Participation by Age Group

Hard goods Brand Preferences and Purchasing Behaviors
Number of Skateboards Owned and Purchasing Behaviors
Where Decks, Trucks, Wheels, Helmets and Waxes are Purchased, Frequency
of Purchase and Average Price Paid

Soft goods Brand Preferences and Purchasing Behavior
Do the sports you participate in influence your clothing purchases?
What are the influences on your clothing purchases?
How do you find out about new apparel brands?
Where do you usually purchase clothes, shoes and accessories?
Top Skate Shoe Brands
Top T-shirt Brands
Top Jeans Brands
Top Shorts Brands
Top Sandals Brands
Top Sunglasses Brands
Number of Items Purchased Annually

Other Purchase-Related Behavior
What They Typically Do Online

For more information visit
http://www.

silkscreened decks

In 2005, there will be
releases from P.

nang skateboards

Sean 'P. Diddy' Combs and Sean John Taking Canada by Storm

conquered for a while, now it's time for Canada. The
report includes participation patterns demographics and cross over sport
participation; brand preferences , average amount paid, frequency of purchase,
influences and other behaviors.com/reports/c16195

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .com
Fax: +353 1 4100 980

skateboard hoodlum

"

About Sean John
Sean John, a privately held company, was created by music icon and
producer Sean "P.
Bad Boy recently moved to 1710 Broadway , New York, which will become the
corporate headquarters housing all Combs' business entities.

deviant relentless

hoodlum decks

The Canada tour was meant to bolster sales in the region. Sean John
currently sells mostly at independent boutiques and at many of the best
athletic chains in the country, such as Athlete 's World, Footlocker, and the
premiere men's store, The Sporting Life. Diddy, Black Rob, and Biggie Duets.

silkscreened mimic

Diddy' Combs launched Sean John in Montreal and Toronto,
bringing the hottest clothing line to the Canadian Man

TORONTO, Sean John, the world's fastest growing
line of sportswear for men, has officially invaded Canada. Combs conducted
several interviews with various media outlets, appeared on local television
programs, and met with key retailers in the area. Diddy " Combs was recently declared "One of the Most Influential
Businessmen in the World" by Time Magazine and CNN.com/cgi-bin/prnh/20040820/RESEARCH )
The Skateboarder report reflects data collected from surveys conducted
during the summer of 2004.

relentless deviant

Combs. DUBLIN, Ireland, Research and Markets
(http://www.

makaha skateboarders

While in Canada, Mr." He also spoke with several key Canadian
publications , such as Macleans Magazine, The Globe and Mail, and Flare
Magazine.

skateboards decks

The action then moved on to Metro , where over 2000
locals showed up to party with Combs until the wee hours of the morning.
(Logo: http://www.