com/cgi-bin/prnh/20050907/NYW075 )
Land Rover vehicles are already among the most versatile available, and
the LR3 offers numerous possibilities for showcasing, stowing and carrying
performance-oriented gear.

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Others preferred
the following chores to swimsuit shopping: doing laundry (24
percent), washing the dishes (17 percent) , or mopping the
floor (11 percent).
(Photo: http://www.
The patented Land Rover system, Terrain Response(TM), is a permanent,
active system, which optimizes the vehicle's set-up for different driving
conditions, providing optimum traction, drivability and vehicle composure . Land Rover retailers.landroverusa.

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In addition, the majority
of women (50 percent) feel that finding a style that flatters her body
type is the single most important factor in selecting a swimsuit,
while very few (a mere three percent) care if the swimwear choice is
something "he" likes.
* Polar Bottle -- The Polar Bottle combines the thermal properties of an
insulated vacuum bottle with the lightweight, flexible features of a
plastic bottle. Land Rover's
worldwide operations are wholly owned by Ford Motor Company, Dearborn,
Michigan.com).

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Land Rover Outfits the LR3 for Endurance Athletes

The fully kitted LR3 will be touring the
United States at select events throughout 2005.LandRoverusa.

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D.
"Land Rover inspires and encourages adventure, so the proposition of
creating an LR3 with these exemplary products was a natural fit," said Sally
Eastwood , marketing vice president for Land Rover North America.4-liter V8, or a 4.
* TYR -- TYR has passionately dedicated itself to redefining the next
generation of performance, recreational and multi-sport swimwear and
accessories, while continuing to be the model of leading edge
innovation and style.

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Tootelian, Ph.

-- To minimize the waist and stomach area, choose a dark-colored
one-piece or a tankini with a long top, and stick to vertical
lines .
* Zipp -- The premier manufacturer of carbon wheels in the United States,
Zipp has been committed to providing triathletes and road racers with
the best equipment for the last 17 years. Land Rover established operations in the
U. For the latest
Land Rover pricing and product information, contact Land Rover North America
Corporate Communications at (949) 341-5800.

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Survey highlights follow:

Dreaded Duty - Women would rather do virtually anything than
shop for a swimsuit.
And, 23 percent of California women surveyed want to find the
perfect swimsuit at the very first store they visit.

-- To minimize the hips, try Hillard + Hanson's new skirtini.

Premium Performance
Land Rover has joined with Competitor and Windy City Publishing -- and
their 11 regional magazines -- to present an exclusive opportunity featuring
an ultra-premium package of the triathlon gear fitted on the Land Rover LR3.

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Ten percent of women don't have a favorite
kind of cover-up at all - perhaps they haven't seen all of
Mervyn's great options that can transform swimwear into
streetwear!

Swimsuit Shopping Survival - To help make swimsuit shopping a
more pleasant experience, 50 percent of women simply want a
wide variety of style options that flatter their body shapes.

About Mervyn's

Mervyn's LLC, headquartered in the San Francisco Bay Area, is a
family-friendly promotional neighborhood department store offering
trend-right fashions and home decor for the entire family at
affordable prices. These, and all Land Rover accessories, are available
at 164 U.

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In the 18 - to 25-year-old group,
string bikinis are the top choice (31 percent), followed by
one-piece swimsuits (29 percent), halterkinis (17 percent),
and tankinis (15 percent ). When purchased with a new vehicle, kit
items are covered under the same limited warranty.

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newscom .

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String Bikini, One-Piece, or Somewhere In Between - Of those
surveyed, suits with more coverage are the most popular, but
it really depends on age.mervyns. "It combines
the most sought after gear for the triathlete with LR3's extraordinary
performance, adaptability, and stowage solutions, making it the perfect choice
for anyone passionate about endurance sports.

The Land Rover LR3
Launched in November 2004, the Land Rover LR3 is the purest expression of
a modern Land Rover, delivering state-of-the-art architecture, innovative
technologies and iconic design in a very capable and spacious vehicle.S.

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Rather than
shopping for a swimsuit, California women prefer doing the laundry,
taking their cars to be serviced, receiving a call from a
telemarketer , or even cleaning the bathroom.com.

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Released today, these and other findings are part of a
400 -respondent survey of women aged 18 and older that was conducted in
March 2005. With 256 locations in 13 states, Mervyn's has a
well-earned reputation for its extensive selection of national and
private -label fashions and housewares. Now Land Rover has developed an
adaptation of the LR3, fitted with best-of-breed products and accessories, to
demonstrate the enormous possibilities for an endurance athlete to travel,
train and compete in style.com and Competitor Magazine.S.

Includes manufactures of sporting goods used by consumers in water sports such as windsurfing, scuba diving and surfing.

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To enter to win this collection, everything you need to make your LR3 ready
for triathlon, visit http: //www.landrover.landrover.com for news releases and high-resolution
photographs.

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It's ultra-feminine and does double-duty as a hip minimizer.com

Editor's note: Commissioned by Mervyn's, the survey was conducted
by Dennis H.
* Hammer Nutrition -- A market leader in purpose designed healthy
endurance fuels and supplements that help athletes improve their
performance by enhancing the body's positive response to exercise.

The triathlete promotional package includes a P3 SL time trial bike by
Cervelo; 999 700 front and rear wheels by Zipp; P-Flex wet suit, Elite
trisuit, bike shorts and bike shirt by Orca; Wave Creation 6 running shoes by
Mizuno; Zero Titanium pedals by Speedplay; a selection of nutritional products
and supplements from Hammer Nutrition; 625X running computer by Polar HRM;
insulated bottle by Polar Bottle; Xsight race goggles, silicone swim cap and
Aqua-Shift Skin suit by TYR; and a triathlon backpack by Triathlon Bag.

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When given the choice between trying on
swimsuits or cleaning the bathroom, an overwhelming number of
women (68 percent) dread trying on swimsuits. For a list of store
locations, or for additional information, visit Mervyn's Web site at
www.gen-a.
* Specialized -- A manufacturer of high -end bicycles, bicycle components
and other products that encourage outdoor/active lifestyles .

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The survey, commissioned by Mervyn's and conducted by
Dennis H.

"The results of this survey track closely with what we hear from
our customers," said Katie Winter, Mervyn's spokesperson. "Women are
in search of flattering swimwear and Mervyn's strives to make swimsuit
shopping a more pleasant experience by offering a wide variety of
styles to fit a woman's body type., professor of marketing and director of
the Center for Small Business in the College of Business
Administration at California State University, Sacramento.
The LR3 outfitted for the triathlon racer is inspired by the Active
Lifestyle Vehicle of the Year Award, which was presented to Land Rover by
active. in 1986, and now imports and distributes Range Rover, Range Rover Sport,
and LR3 vehicles manufactured by Land Rover in Solihull, England.

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----Based on a
survey about swimsuit shopping and style preferences, Mervyn 's knows
what California women want when it comes to swimwear.D. The Premium, Adventure-Oriented SUV Showcases an Elite Selection of Gear and
Accessories

IRVINE, Calif., Proven for its ability to conquer
the world's remote and treacherous terrains, the Land Rover LR3 is also North
America's most highly decorated SUV of 2005.
* Mizuno -- Manufacturer of high quality athletic equipment for serious
performance, through the artful combination of technology and
craftsmanship.
* Polar HRM's -- Provides personal fitness solutions , including heart
rate monitors, to help people achieve their improvement goals.

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Feature Editors/Lifestyle Editors/Fashion Editors

HAYWARD, Calif.

-- To maximize the bust, choose a swimsuit with a light-colored
top and look for large prints like florals or stripes. Featuring genuine Land Rover accessories such as
-- Hitch-Mounted Bike Rack, Rubber Mats, Waterproof Seat Covers , Cargo
Dividers -- and a premium collection of endurance brands such as -- Cervelo
bikes, Mizuno shoes, Zipp carbon fiber wheels, Orca wet-suits -- the LR3 is
well-suited for the needs of triathletes .
Powered by a 4.

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Cover It Up or Show It Off - Women prefer t-shirts and shorts
as a swimsuit cover-up (30 percent), followed by a tunic (17
percent), sarong (16 percent ), pareo (15 percent) or casual
dress (12 percent).

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California Women Would Rather Clean the Bathroom Than Try on Swimsuits; Study Reveals What Women Really Want: Flattering Styles and Comfortable Swimwear

, cites California women's attitudes toward,
and preferences for, shopping for swimwear . Tootelian, Ph. And, utilizing Land Rover's
extensive selection of accessories, the LR3 can be personalized to carry and
stow virtually any piece of athletic gear.
The premium performance companies that provided product to outfit the LR3
for the endurance athlete are:

* Cervelo -- Recognized as the most innovative bike manufacturer the
sport has seen in years.
* Speedplay Pedals -- Located in San Diego, California, Speedplay Pedals
designs and manufactures user -friendly, high-performance pedal systems
for road and off-road cyclists.
Vehicle specifications and features are subject to change.

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And, our great selection of
cover-ups really makes that experience a lot of fun as women can build
a warm-weather wardrobe around their swimsuits!"
This year Mervyn 's introduced a new line of mix-and-match
separates by Baltex to offer shoppers the freedom to select patterns
and styles that work for them.
Land Rover accessories featured on the LR3 outfitted for triathletes are:
Hitch-Mounted Bike Rack, Side Steps, Quick Release Tow Hitch Receiver,
Lockable Crossbars, Day Tent, Electric Winch, Driving Lamp Kit, A-Frame
Protection Bar, DVD System, Sliding Loadspace Floor, Rubber Mat Set and
Waterproof Seat Covers. Land Rover-related press releases
and electronic photos of the company's products are available on-line in the
Land Rover section of Ford Motor Company's news media website
(http://media.

Go to http://media.

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* YAKIMA -- The world leader in the design and manufacture of vehicle
racks for bikes, boats, ski equipment and gear, including a full line
of cargo boxes for a variety of space saving needs.

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com/LR3 to enter the drawing, which will
take place in December of this year.
* Orca -- A highly influential sports brand with technical thinking,
design and development, Orca creates and develops leading-edge wetsuits
and sports apparel.

Land Rover North America is part of Aston Martin Jaguar Land Rover with
headquarters in Irvine, California.

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Winter suggests the following tips on
selecting the perfect suit:

-- Women looking to support or minimize the bust should look for
this year's popular halter styles with wider shoulder straps
or a tankini with built-in support, and a small scattered
print on a dark background does wonders. Community giving has been a
cornerstone of the company's business since 1949, with a focus on
improving the lives of children and families by giving back to
educational programs in its communities. Complete
survey results are available upon request."
The credentials of the LR3 and these endurance brands, from purposeful
design to durability, are imperatives for the endurance athlete, thus making
an LR3 geared up for triathlon racing a complete solution.0-liter V6, the LR3 is capable of wading
in depths of water up to 28-inches, and is loaded with extensive safety and
control features to provide an even more confident driving experience. For more information on the
LR3 and other Land Rover adventure products, please visit
http://www.com/adventures . For information about the Land Rover retailer nearest you, call 800-
FIND-4WD or log on to http://www.