com/cgi-bin/prnh/20050527/LAF028LOGO -a )
With impressive improvements in both product satisfaction and quality,
Mercury Marine ranks highest in two of four engine segments. "Owners of DI two-stroke
outboards, including many bass boat owners, value those attributes but are
also placing a lot of importance on strong acceleration and top speed, which
is what the DIs deliver.

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"From top to
bottom, there are some outstanding engines being produced in this segment.asp?ID=2006025

About J.
J.D.jdpower. The company
designs, manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft, Marine Electronics, Diving and
Outdoor Equipment.

Sites listed in this category manufacture complete, water ready, boats and not just a part of the boat.

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RACINE, Wis., Johnson Outdoors Inc.m.

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Indmar follows PCM in the segment rankings. Honda records 38.

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Additional information is available at
http://www.
(248) 312-4119 (805 ) 418-8103
peter. Power and
Associates.

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newscom. The study finds a dramatic decrease in problems among EFI
sterndrive engines, dropping from an average of 97.
The study also finds customer satisfaction remains highest with EFI
inboards, followed closely by EFI four-stroke outboards and DI two-stroke
outboards."
Although the two-stroke DI and four-stroke EFI engines both offer very
high performance, they each serve unique needs in the boating industry.D.

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3 fewer problems per 100 engines from 2005. "The industry has peaked, at least temporarily, and it will
take renewed efforts to again move the competitive bar higher. Power and Associates
Headquartered in Westlake Village, Calif.

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(Logo: http://www.D.6 PP100.
Johnson Outdoors is a leading global outdoor recreation company that turns
ideas into adventure with innovative, top-quality products.

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D.

EFI Sterndrive segment
MerCruiser EFI engines rank highest among sterndrives with a score of 847.

EFI Inboard Engine Segment Ranking
(Based on a 1,000-point scale)

Manufacturer Index Score
PCM 924
EFI Inboard Segment Average 894
Indmar 890

Four-Stroke EFI Outboard Engine Segment Ranking
(Based on a 1,000-point scale)

Manufacturer Index Score
Honda 913
Yamaha 900
Four-Stroke EFI Outboard 891
Segment Average
Johnson 884
Mercury 869

Two-Stroke DI Outboard Engine Segment Ranking
(Based on a 1,000-point scale)

Manufacturer Index Score
Mercury 893
Two-Stroke DI Outboard 881
Segment Average
Yamaha 875
Evinrude 870

EFI Sterndrive Engine Segment Ranking
(Based on a 1,000-point scale )

Manufacturer Index Score
MerCruiser 847
EFI Sterndrive Segment Average 845
Volvo Penta 841

A PDF version of this ranking chart is available at:
http://www.

Johnson Outdoors to Release Second Quarter 2005 Results on May 10 2005

A live listen-only web cast of the conference call may be accessed at
Johnson Outdoors' home page.

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Four-stroke EFI Outboard segment
Honda ranks highest for a second consecutive year among EFI four-stroke
outboards with an index score of 913.

Two-stroke DI Outboard segment
Mercury's DI engines improve substantially to rank highest in customer
satisfaction among two-stroke outboards, receiving an index score of 893.
The Corporation has more than 290 offices in 38 countries.

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J.D. Power and Associates Reports: PCM Honda Mercury and MerCruiser Rank Highest in Marine Engine Customer Satisfaction

For example, outboard-powered coastal fishing, pontoon and bass boats with
EFI four-stroke outboards and DI two-stroke outboards get a boost in engine
and propulsion attributes. We also see a change in that carbureted four-strokes no
longer outperform EFI two-stroke outboards as a result of EFI two-strokes
improving and carbureted four-stroke engines declining.JohnsonOutdoors.

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Power and Associates 2006 Marine Engine Competitive Information
Study (SM) released today. Mercury ranks
highest in the direct-injected (DI) two-stroke outboard segment , and Mercury
MerCruiser ranks highest in the EFI sterndrive segment.
PCM scores well in each of the six engine factors. Power and Associates is a business unit of The McGraw-Hill Companies. Sales in 2005 were
$6.com .

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0 problems per 100 (PP100) engines compared
to the EFI inboard segment average of 51.
MerCruiser, which had reported improvements in both its transmissions and
lower units, receives high ratings from owners for both quality and customer
satisfaction. On the other hand , carbureted engines, whether
outboard, sterndrive or inboard, are rated lower by comparison, negatively
impacting owner satisfaction with the overall boating experience.jdpower. The replay will be available through May 17, 2005
by phone and for 30 days on the Internet. Johnson Outdoors' familiar brands include, among others:
Old Town(R) canoes and kayaks; Ocean Kayak(TM) and Necky(R) kayaks; Escape (R)
electric boats; Minn Kota(R) motors; Humminbird(R) fishfinders; SCUBAPRO(R)
and UWATEC(R) dive equipment; and, Eureka!(R) tents.

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D.0 billion.

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, PCM, Honda, Mercury and
MerCruiser rank highest in customer satisfaction in four engine segments in
the J."
Overall customer satisfaction with marine engines is determined based on
performance in six factors: starting ease, quietness at cruise , reliability,
fuel economy, shifting smoothness and lack of engine fumes.4 PP100 compared to the segment average
of 64.7 PP100 in 2005 to 85.
"The EFI four-stroke segment is still the benchmark of the outboard
industry in terms of quality and satisfaction," said Sorensen. Central Time to
discuss the financial results and provide a Company update.

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Boat Owners Report Fewer Engine-Related Problems

WESTLAKE VILLAGE, Calif.

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EFI Inboard segment
PCM engines make substantial year-over-year improvements in both quality
and customer satisfaction to rank highest among EFI inboards with an index
score of 924 on a 1,000-point scale, which is the highest score in the study."
While owners of boats in all three engine classes report fewer problems
compared to 2005, only outboard engines experience an improvement in customer
satisfaction."
The 2006 Marine Engine Competitive Information Study is based on responses
from 12,255 owners who registered a new boat between June 2004 and May 2005.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information
services provider meeting worldwide needs in the financial services, education
and business information markets through leading brands such as Standard +
Poor's, McGraw-Hill Education, BusinessWeek and J.mcgraw-hill.

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Honda ranks highest in the electronic fuel-injected (EFI) four-stroke
outboard segment for a second consecutive year, while Pleasurecraft Engine
Group (PCM) ranks highest in the EFI inboard engine segment. Power and Associates.
"In a number of ways, manufacturers have to dig deeper into their
engineering toolboxes to find ways to make gains in customer satisfaction,"
said Sorensen. With the
percentage of first-time boat buyers now declining, it's very important to
first attract and then keep people in boating, and part of the solution is
producing the finest possible engines.com/news/releases/pressrelease .dadlani@jdpa. http://www.

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4.

Summary
Overall, boat owners report fewer engine-related problems compared to the
2005 study.com

No advertising or other promotional use can be made of the information in
this release without the express prior written consent of J.

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"Mercury has worked hard to focus on improving its product quality and
customer service, and it shows," said Eric Sorensen, director of the marine
practice at J. PCM owners report
experiencing an average of just 25.
Mercury performs particularly well in the segment in both quality and customer
satisfaction , especially with their larger models (225 hp or more).
Yamaha follows Mercury in the DI two-stroke segment with very comparable
quality and just slightly lower satisfaction ratings., J. Power and Associates is an
ISO 9001-registered global marketing information services firm operating in
key business sectors including market research, forecasting, consulting,
training and customer satisfaction . Power and Associates.

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1 in
2006. Inboards and sterndrives have declined slightly in
satisfaction .
Eleven brands of outboard, sterndrive and gas inboard marine engines are
included in the study . Power and Associates Media Relations Contacts:

John Tews Peter Dadlani
Director, Media Relations Supervisor, Media Relations
Troy, Mich.com

(Nasdaq: JOUT), a global company engaged in the design, manufacture and
marketing of branded outdoor recreation products, will release financial
results for the second quarter of 2005 on Tuesday, May 10, 2005 before the New
York Stock Exchange trading day begins. A replay will be available on Johnson Outdoors'
home page, or by dialing (888) 286-8010 or (617) 801 -6888 and providing
confirmation code 43991833.

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"Mercury's success this year in these
two engine segments shows that positive change happens when companies are
serious about both listening and decisively responding to their customers.
Yamaha follows Honda in the EFI four-stroke outboard engine segment
rankings. While outboard engines as a whole experience an improvement in quality,
EFI four-stroke outboards record 5.
"The EFI four-stroke outboards are rated very high for their quietness,
low emissions and reliability, making them a good choice for owners who put a
premium on those qualities ," said Sorensen.D.

J. Westlake Village, Calif.

About Johnson Outdoors Inc.

Visit Johnson Outdoors online at http://www.

This category is for sites relating to the complete fabrication and manufacture of all types of boats that are powered by engine, sail, or paddle.

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Customer satisfaction remains lowest for EFI sterndrives, which
primarily power runabouts and express cruisers.
However, the brands in the DI two-stroke segment have made some substantial
improvements in 2005 and they are clearly producing some of the best engines
in the industry. The Company will host a conference
call and audio web cast shortly afterwards at 9:00 a.

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Honda owners report very high
satisfaction with the quietness of the engine at cruising speed and engine
reliability.com.D.

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The gap between the
two four-stroke technologies is now the widest we have seen. The firm's quality and satisfaction
measurements are based on responses from millions of consumers annually.D.

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