The foundation is an accessible ,
customer-centric database that includes comprehensive individual and
household data.

case focused

Business Editors

MIDDLETON, Wis. Those who download the paper by Feb.

best studies

Sharon Ballard, Senior Analyst at Yankee
Group, and Larry Ehrhardt, Director of Telecom Solutions at Vitria, will
discuss strategies to create a customer-centric infrastructure and present
multiple case studies. 18 will
receive a complimentary companion piece titled "CRM Buyer's Guide."

About CPM Marketing Group Inc.

relationship advertising

EDT . With offices around the world, Vitria's
customer base includes blue chip companies such as AT+T , Bell Canada,
BellSouth, Blue Cross Blue Shield Association, BP, BT, DaimlerChrysler
Leasing, Generali, Nissan, PacifiCare Health Systems, Reynolds + Reynolds, RBC
Financial Group, Sprint, U .vitria.

com

call customer

ventures best

cpm.

customer finance

vitria.com or visit http://www.

NOTE: Vitria and BusinessWare are registered trademarks of Vitria
Technology, Inc. All other names may be trademarks of the companies with which
they are associated.

Put the Proof in Their Hands: CPM Issues Paper on Justifying Health Care CRM

professionals communications

CPM Marketing Group Inc.

ventures relationship

com. The document is based on decades of
experience and success in the health care industry with more than 100
clients nationwide
"Given today's economic realities, health care providers must find
ways to reach the right people.
The document also outlines reasons health care organizations adopt
CRM, which include improving business strategy to attract desired
business, increasing and proving the value of personalized marketing,
and enhancing long -term customer loyalty.
To obtain a copy of the paper, go to the hospital press room at
www.com .

destinationcrm ventures

Best Practices to Create a 'Customer-centric' BSS Infrastructure to Automate
Bundle Fulfillment and Launch New Services Faster

SUNNYVALE, Calif.m.

media customer

"
To register for this online event, go to http://www.com . Titled "Justifying Customer Relationship
Management (CRM)," the paper explains CRM applications and components.

helpdesk finance

Department of Defense and Veterans Health
Administration . Tips for promoting and
adopting CRM also are featured.

finance communications

, Vitria
(Nasdaq: VITR), a leading provider of business process integration solutions,
today announced it is co-hosting a webcast with Yankee Group, the pre-eminent
systems advisor to communications service providers.

resource call

About Vitria
Vitria Technology, Inc., headquartered in Middleton, Wis.

centric ventures

, a leader in Customer
Relationship Management (CRM) solutions for health care, has released
a white paper to help health care providers better understand and
justify the need for CRM. 221, or contact us via e-mail
at marketing@cpm .

healthcare helpdesk

, a leading provider of business process
integration products and solutions, combines technology leadership with
industry expertise in healthcare and insurance, telecommunications,
manufacturing and financial services to dramatically improve strategic
business processes across systems, people and trading partners. CPM's suite of software tools provides easy and secure
access to the data for individual snapshots of patients and health
consumers on a "segment of one" basis. For more information , visit
www.com, call 1-800-332-2631, Ext.

studies advertising

The webcast will be held
on June 14, 2005 at 11:00 a .S.

media focused

These
solutions are built on the award-winning Vitria: BusinessWare(TM) Enterprise
Business Process Management suite.----Customer Potential
Management (CPM) Marketing Group Inc., is a
pioneer in the development of Customer Relationship Management (CRM)
solutions, including database development , intelligent health care
marketing systems and predictive market segmentation.

relationship best

For more information call +1-408-212-2700, email
info@vitria.cpm.com or contact CPM at 1-800-332-2631, Ext.

advertising healthcare

crm communications

Several case examples are featured. 221, or
marketing@cpm.

communications professionals

The webcast is entitled, "The Imperative for a Customer-Centric BSS
Infrastructure to Drive Top-line Growth. This paper provides the
strategy organizations need to justify a CRM solution," explains Jim
Schleck, CPM director. CPM's integrated
solutions allow health care organizations to maximize their customer
relationships through market analysis, strategic planning and targeted
personal communications.

practices healthcare

CRM works.