2 billion in buying
power reported in 2003, the Hispanic community provides strong
opportunities for economic development and growth.ibm. Headquartered in Brookfield, Wis.

insurance institutions

PRESS RELEASE U.S. Financial Institutions Banking on the Untapped Hispanic Market

S."

"By working with Fiserv, IBM can provide a complete solution to meet the
specific needs of the Australian financial services sector ," said Rob Lee,
strategic outsourcing services executive, IBM Global Services. For more information , visit www.

About Fiserv

Fiserv, Inc., Fiserv reported
$3.

membership banks

services banks

Almost half of Hispanic adults do not own
checking accounts, according to a recent report on Hispanics and Finance
from Mintel International Group.

Since Hispanics are the largest minority group in the U.

"The Hispanic community is a major untapped market for U.

check advertising

According to Mintel's Comperemedia, a media monitoring
resource, companies such as Bank of America and Bank One increased efforts
in Hispanic marketing last year with major campaigns.1 billion in remittances were sent to Latin America last year , with
$12.5 billion sent to Mexico alone in the first nine months of 2004. IBM Global Services delivers integrated, flexible and
resilient processes across companies and through business partners,
enabling clients to save money and transform their businesses to be more
competitive. provides information management systems and services to the
financial industry, including software solutions, transaction processing,
outsourcing, and business process outsourcing.

directory financial

This provides an excellent opportunity for financial
institutions to explore more initiatives within this rapidly growing
market.

insurance membership

The
remittances to Mexico were up 23.S.

directory advertising

In
2004, several banking institutions began to target the Hispanic community
more heavily. This
is in contrast to the claims of some sociologists that foreign-born
Hispanics are less likely to trust banking institutions, particularly
because of the lack of such institutions in their home countries. Some 190,000 professionals in more than 160
countries help clients integrate information technology with business value
-- from the business transformation and industry expertise of IBM Business
Consulting Services to hosting, infrastructure, technology design and
training services.

processing institutions

"There is a key communications avenue available to increase trust and
develop stronger relationships within this segment, specifically by
increasing the availability of bilingual marketing materials and services,
" Merritt said.

PRESS RELEASE IBM to Provide Support to Fiserv in 12-Year Services Contract

Fiserv is providing check processing services to VIPRO , a consortium of
banks.

companies banks

"Mintel's analysis shows that U."

About Mintel

Mintel is a worldwide leader of competitive media, product and consumer
intelligence.

About IBM Global Services

IBM Global Services is the world's largest information technology services
and consulting provider.

insurance banks

banks," said
Carrie Merritt, senior financial analyst for Mintel. With offices in Chicago , London, Belfast and
Sydney, Mintel's innovative product line provides unique data that has a
direct impact on client success.

membership banking

"The average
disposable income for the Hispanic market increased by almost 48% between
2000 and 2003.mintel.

IBM Global Services will provide Fiserv with a full range of IT services,
covering infrastructure, networks and desktop PCs, as well as application
development and management.

Ken True, CEO of Fiserv Solutions of Australia, said, "We believed it was
important to leverage IBM's existing infrastructure rather than create
something from scratch. "IBM is
helping Fiserv to create a new operating model for efficiently processing
basic, yet essential, financial transactions," he added.

banks remittance

For more information on Mintel, please
visit their Web site at www.

advertising check

In addition, IBM will provide e-business
hosting services from IBM data centers. Fiserv was
ranked the largest provider of information technology services to the U.

services check

Both Bank of America and Citigroup are among the financial
institutions that have expanded their competitive efforts in the remittance
arena.
IBM Global Services has announced it has
signed a 12-year IT services contract to support Fiserv, Inc.

directories financial

Many Hispanics also
substitute checking accounts by paying with cash and money orders.

processing equipment

"

One of the biggest avenues for growth in financial institutions stems from
the remittance and wire service industry, which is currently dominated by
well-established companies such as Western Union and MoneyGram. in its
groundbreaking check processing agreement with three of Australia's four
largest banks.4 billion in processing and services revenues for 2004.fiserv .

abbycon directories

, many financial
institutions are increasing their advertising and marketing budgets. More than
$30.com.com/services.
financial services industry in the 2004 FinTech 100 survey by the American
Banker newspaper and the Financial Insights research firm.

banks remittance

According to Mintel,
the majority of survey respondents without checking accounts cite lack of
money, trust, and documentation as key obstacles.8% in comparison to the same 2003 time
frame. IBM is an important partner to us as we do our part
to help transform the Australian payments industry.S.

financial business

For more than 30 years, Mintel has provided key insight into
leading global trends. Fiserv is a leading provider of data and check processing
services in the U.

membership accounting

In addition to competing with remittance companies, check cashiers and
payday lenders also provide strong competition for the Hispanic dollar,
specifically for lower -income families.-born Hispanics are
actually more likely to distrust banks than foreign-born Hispanics .S.com.

dealing banking

Implementation work for the contract, worth about
US$38 million, has already begun. The Commonwealth Bank of Australia, National Australia Bank and
Westpac are currently members. The company serves more than
16,000 clients worldwide, including banks, thrifts, credit unions, lenders,
financial planners/investment advisers, insurance companies, and
self-funded employers.

vendors banks

Financial institutions using the service
will be able to manage the costs of check processing more effectively,
without making additional capital investments. For more
details, visit www.

financial insurance

directory mortgages

With more than $414.S.

business institutions

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