It is reported to enhance physical and mental
performance. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry
Pepsi, Pepsi Twist , Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain
Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug,
Slice, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Dole single -serve
juices, Tropicana Juice Drinks and SoBe.

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"The association has become more important than ever before, representing
our industry on a multitude of critical issues," said Sheppard."

About Cott Corporation
----------------------
Cott Corporation is the world's largest retailer brand soft drink
supplier, with the leading take home carbonated soft drink market shares in
this segment in its core markets of the United States, Canada and the United
Kingdom.com, launched October 17.-based Pepsi-Cola North America (http://www.

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The clear bottle also
highlights the cool neon green look of the beverage.

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MDX satisfies the consumer who is
looking for a boost of energy but refuses to sacrifice taste and refreshment.

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ABA Chairman of the Board Ralph D . MDX's exclusive packaging is convenient, portable and
features a re-sealable cap and easy-to-grip bottle.

Taurine -- One of the most abundant amino acids found in the muscles of
the body, Taurine is a building block for making protein.

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D-Ribose -- A common sugar present in the cells of both animals and
plants, D-Ribose is involved in metabolism to provide energy
used by our cells.

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Y.

About Power Pack
The ingredients in the "power pack" are commonly found in energy drinks.

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"It is an
exciting time for the beverage industry and I am honored to be appointed to
its governing board.

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It is also involved in the body's
manufacture of ATP (adenosine triphosphate), the source for
energy used by all cells.

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Its membership of beverage producers, distributors, franchise
companies and support industries provide a wide variety of beverage choices,
including bottled water, juice, juice drinks, sports drinks, regular soft
drinks, zero- to mid-calorie soft drinks , teas, and dairy-based beverages. We are extremely
pleased to have him join our Board and look forward to the many contributions
he will make.
"Mountain Dew helped create the energy category and MDX is the next
logical step in our evolution," said Katie Lacey, VP-marketing, carbonated
soft drinks, Pepsi-Cola North America. In the
30-second spot, owls, raccoons, bats and other nocturnal creatures lip synch
to the Lionel Richie classic "All Night Long" while giving us a peek into
their active nightlife. The print, online and radio campaign are fully
integrated into the nocturnal theme , offering games and wisdom for those who
want to "own the night. It
has been reported to help maintain cardiovascular health and
to enhance performance.

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"
The MDX ad campaign will kick off with the debut of a national TV
commercial, created by BBDO, New York, during the World Series. The company also makes and markets
North America's best-selling ready-to -drink iced teas and coffees,
respectively, via joint ventures with Lipton and Starbucks.

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Meat , poultry, eggs, dairy products,
and fish are good sources of taurine in the diet .

About Pepsi
Purchase, N.

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Cott President and CEO John Sheppard joins American Beverage Association's Board of Directors

New Energy Soda to Provide Boost to Beverage Aisle

TV Commercial Set to Debut During World Series on FOX October 22

PURCHASE, N. Pioneering a
new category of "energy sodas," MDX features the familiar citrus flavor of
Mountain Dew, but is fueled by a "power pack" of ingredients including
Ginseng, Guarana, Taurine, and D-Ribose , helping to provide a higher level of
energy than regular soda.

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He added, "As the president and CEO of the largest retailer brand soft
drink manufacturer in the world, John brings with him extensive knowledge of
the beverage industry and the myriad issues confronting us.

Mountain Dew Kicks it Into High Gear With MDX

pepsi.

Producers, bottlers, suppliers to the industry and business resource sites , for example.

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The launch of MDX also marks the debut of a new and unique single-serve
14-oz PET bottle.

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Sheppard, to the Board of Directors of the Washington, D.Y.

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Crowley said that Sheppard will bring
the perspective of retailer brand carbonated soft drink manufacturing to the
board .

Guarana -- Guarana is a nut-like seed of a climbing vine primarily grown
in Brazil.

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"Consumers are increasingly looking
for energy -- witness the explosion of energy drinks -- there is great
opportunity for an entirely new category.

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"
The American Beverage Association is the trade association representing
the broad spectrum of companies that manufacture and distribute non-alcoholic
beverages., Mountain Dew will bridge
the gap between energy drinks and soda with the launch of MDX." The official MDX Web site,
http://www.

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Its U.

mistic sgu

TORONTO, April 7 - Cott Corporation (NYSE:COT;
TSX:BCB) today announced the appointment of its President and CEO , John K.
Below is a description of the ingredients, as sourced from PDR: Physicians'
Desk Reference for Herbal Medicines.

Here you will find sites for and about the beverage industry.

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Ginseng -- A perennial herb that comes from the roots of Panax or
American ginseng, the main active components of ginseng are
called ginsenosides, which may have antioxidant properties.

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-based American
Beverage Association (ABA). MDX will hit stores nationwide on November 1.
Ginseng is often called a tonic for its wide-ranging reported
benefits.S.

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C.BeNocturnal.com) is
the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States
and Canada.