Senokot Brand Wheat Bran is made with
natural wheat bran, the fiber-rich outer layer of the wheat kernel.

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With an aging population, and the American public
continually becoming more health conscious, more people are coming to
recognize the importance of fiber in the diet.cfm?docid=1462 .

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"For consumers to then read the label,
and find honey missing from or at the tail end of an ingredient list is a
violation of consumer trust.
The study asked consumers how likely they would be to purchase five
different products that often contain the word honey in their name - honey
mustard salad dressing, honey-glazed baked ham, honey cough drops, honey oats
cereal and honey barbecue sauce - if those products actually contained no
honey, or honey was not used as the primary sweetener."
International supermodel and fitness enthusiast Kim Alexis is leading an
educational campaign to promote the health benefits of including fiber into
one 's daily diet.Senokot.

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Senokot(R) Laxatives contain natural vegetable laxative
ingredients the active ingredient proven effective in more than 8,000 patients
in 50 clinical trials, which have been recommended by physicians and
pharmacists for more than 45 years.

(2) Grocery Manufacturers of America .com/news/docs/NewsRelease.

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The study shows that virtually all consumers, when presented with a
product with the word honey in its name, expect the product to not only
actually contain honey , but also use honey as the primary sweetener. This
was particularly true of honey cough drops, as many consumers perceive the
honey in cough drops to be an active ingredient.S.

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Many consumers , especially in light of the recently revised USDA Dietary
Guidelines, have begun paying closer attention to the labels on their food.
What consumers may not be doing, however, is reading labels to see what 's
missing from the ingredient list. Three-quarters of survey
respondents were willing to pay more for honey cough drops made with real
honey.
"The guidelines are important to help encourage Americans to maintain the
proper amount of fiber in their daily diet," said Martha McKittrick,
registered dietician-nutritionist with New York Presbyterian Hospital.

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However on average, Americans only consume between 14 to 15 grams of
dietary fiber daily(1).

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Based in Longmont, Colorado, the National Honey Board provides consumers
with honey information and recipes at http://www.com . is a privately held pharmaceutical company
headquartered in Stamford, Connecticut.

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"
To help avoid confusion when purchasing products with the word honey in
the title, consumers should review ingredient labels to determine if honey is
actually being used as a primary sweetener.
This unique natural fiber supplement is now available at pharmacy and
retail outlets, as well as on grocers' shelves across the country. Senokot(TM) Brand Wheat Bran is the
latest addition to the Senokot(R) family of products containing natural
ingredients.purduepharma.

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honey producers, packers and importers through honey research, promotion and
marketing.P. announced
today the introduction of Senokot(TM) Brand Wheat Bran, a fiber supplement
made with 100 percent natural wheat bran.
http://www.

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com , and serves U.

Natural Fiber Supplement Senokot(TM) Brand Wheat Bran Now Available in Stores Across the United States

(n. Whole Grains and
Low Fat Foods Top Consumers' Grocery Lists.gmabrands .

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If honey is not listed at all, or is listed toward
the end of the ingredient list, after other sweeteners , consumers should be
aware that the product is not using honey as the primary sweetener, and any
real or perceived benefit associated with pure and natural honey may not be
present in the product .d. (March 11, 2005).

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Unlike conventional fiber
products, the grit-free natural wheat bran powder formulation mixes easily in
an eight-ounce glass of water and doesn't gel up after stirring. A new
survey(2) found that 66 percent of consumers are looking for products made
with whole, unrefined grains.

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Several studies have been published on the health benefits of including
fiber in one 's diet.

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honey.

About Purdue
Purdue Products L.P. Additional information can be found
at http://www.

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Study Shows Consumers Are Misled by Products That Have Honey in Their Name but
Not in Their Ingredient List

LONGMONT, Colo. Therefore, when honey is represented as the
characterizing flavor in the name of a product, the total quantity of honey
"shall not be less than 10 percent by weight of the finished food" (USDA Code
of Federal Regulations; Title 21, Volume 2).S. Kim Alexis leads campaign to promote health benefits of including fiber in
daily diet

STAMFORD, Conn. Department of Health and Human Services recommends
incorporating fiber-rich fruits, vegetables and whole grains often.

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In fact , just because a product has honey in
its name, doesn't mean there's actually any honey in the product according to
a newly released national study of 400 household primary shoppers, conducted
by the National Honey Board. Ingredient lists include nutrients
and other ingredients used to formulate the product, in decreasing order by
weight.
Senokot Brand Wheat Bran is available in three flavors - orange, orange
flavor sugar free and flavor free sugar free.

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That
means many are completely unaware that numerous products containing the word
honey in their names not only do not have honey as the primary sweetener, but
they may not use honey altogether. In addition, more than two-thirds of respondents said they would be
willing to pay up to 15 percent more for a product made with real honey.
"Beekeepers for many generations have worked incredibly hard to harvest
and produce the pure, high-quality honey that consumers trust and love," said
Wolk."
Senokot Brand Wheat Bran will be priced competitively with discount offers
available in Sunday newspapers and at http: //www.

(1) Fiber. Harvard School of Public Health Nutrition Source.)
Retrieved May 3, 2005, from
http://www.edu/nutritionsource/fiber.

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On average, if consumers were aware that there was more of another
sweetener in the product than there was honey , purchase intent dropped by more
than half.harvard.

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"Using the word honey in a product's name not only invokes a sense of
purity and natural goodness, it also leads buyers to believe that the product
is using honey as its primary sweetener," said Bruce Wolk, director of
marketing for the National Honey Board. The
guidelines recommend that all Americans eat at least three servings of whole
grains, such as whole wheat, each day. "It is
important to eat a variety of foods from every group in balance and in
moderation, paying attention to calorie consumption and achieving a balance
between food and regular physical activity.
"I have found fiber to be a key element of a proper diet," said Alexis,
who travels the country speaking to groups about health and nutrition.

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What's Missing? Read Your Label and Find Out

hsph.

foodservice honeydew

If honey was not present or represented only a small portion of the
sweeteners used in such products, two-fifths of respondents indicated that
using the word honey in the product's name was misleading and shouldn't be
used.
In addition, according to the Harvard School of Public Health, current
recommendations suggest that adults consume 20 to 35 grams of dietary fiber
per day.com .

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Therefore, if honey is the first sweetener listed in a product 's
ingredient list, consumers can feel confident that the product is using honey
as the primary sweetener., Purdue Products L. And, Senokot
Brand Wheat Bran is gentle enough to be taken daily .html .

nutraceutical stockers

, While consumers might be paying
more attention to what's in their foods thanks to the release of the new USDA
Dietary Guidelines, there is still possible confusion over what's NOT in their
food .
In fact, existing FDA guidelines for sweeteners and table syrups say that
a statement identifying a flavor (other than in an ingredient list) may be
included on a label only if the flavor contributes the primary recognizable
flavor characterizing the syrup. The recently released 2005 Dietary Guidelines for
Americans from the U. "I have
now made a glass of water mixed with a scoop of Senokot Wheat Bran part of my
daily regimen each morning.

This category contains sites of companies and related sites for the food broker industry.

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