Heinz satisfies hungry consumers in every
outlet, from supermarkets, to restaurants to convenience stores and
kiosks.

Outlook

During the presentation, Deromedi reconfirmed Kraft's 2005
full-year guidance. First
quarter EPS projections include $0. The company's results are also dependent on its ability
to consummate and successfully integrate acquisitions and to realize
the cost savings and improved asset utilization contemplated by its
restructuring program. Developments in any of these areas could cause the company's
results to differ materially from results that have been or may be
projected by or on behalf of the company.

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Heinz Expands Its U.S. Foodservice Business with Strategic Acquisition of Appetizers And Inc.

"Our growing Foodservice businesses provide premium condiments,
sauces, soups, appetizers and desserts to all areas of our customers'
menus. Heinz Company, offering "Good Food Every
Day,"(TM) is one of the world's leading marketers and producers of
branded foods in ketchup, condiments, sauces, meals, soups, seafood,
snacks, and infant foods . In 2005, the company expects to
spend an additional $200-$250 million on consumer marketing, primarily
in advertising.

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, which produces fresh-ingredient soups, sauces
and dressings; Seattle's Truesoups , acquired in 2003, which produces
premium frozen bagged soups; Delimex of San Diego, Calif. Heinz
Foodservice also is the manufacturer of Truesoups, Todds, Chef
Francisco Soups(R) and Quality Chef Soups and entrees, as well as
Domani Italian Foods(R).05 in restructuring charges and
$0 . In connection with the "safe
harbor" provisions of the Private Securities Litigation Reform Act of
1995, the company is hereby identifying important factors that could
cause actual results and outcomes to differ materially from those
contained in any forward-looking statement made by or on behalf of the
company; any such statement is qualified by reference to the following
cautionary statements. The food industry continues to be subject to recalls if
products become adulterated or misbranded, liability if product
consumption causes injury, ingredient disclosure and labeling laws and
regulations and the possibility that consumers could lose confidence
in the safety and quality of certain food products.

Industries engaged in growing crops and raising livestock are listed under Business: Agriculture and Forestry.

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These statements are subject to risks, uncertainties, assumptions and
other important factors, many of which may be beyond Heinz's control
and could cause actual results to differ materially from those
expressed or implied in these forward-looking statements .

Business Editors
Consumer Analyst Group of New York (CAGNY) Conference

NORTHFIELD , Ill. (NYSE:KFT), a global leader in
branded food and beverages, reviewed the good progress the company is
making on its Sustainable Growth Plan, outlined a clear strategic
direction for the future , and reconfirmed the company's earnings
guidance communicated in January.
For example, Kraft will expand on its success with Nabisco 100
Calorie Packs in 2004 by adding two new varieties, Honey Maid Cinnamon
Thin Crisps and Ritz Snack Mix.04 in gains on divestitures.
For more information on Kraft Foods, please visit our website at
www. The company's benefit expense is subject
to the investment performance of pension plan assets, interest rates
and cost increases for medical benefits offered to employees and
retirees. The company cautions that
the foregoing list of important factors is not exclusive.

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"Appetizers And, Inc."
"Through AAI, we will add a premier line of hors d'oeuvres to our
already strong portfolio of brands and products," said Jeffrey P.
"Heinz Foodservice is proud to add AAI to our portfolio.

Kraft Foods Highlights Focused Portfolio Strategy and Continued Product Innovation; Reconfirms Guidance

Deromedi presented at the annual Consumer Analyst Group of New
York (CAGNY) Conference, held in Scottsdale, AZ. Additionally, in 2005 the company will expand its
offerings of unique pizza varieties that were formerly available only
at restaurants, such as its California Pizza Kitchen Crispy Thin Crust
Margherita, Sicilian and White pizza varieties. With the recent publication of the
2005 U.41 on a
reported basis ($0.com

Forward-Looking and Cautionary Statements

This press release contains projections of future results and
other forward-looking statements.

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In addition
to America's Favorite Ketchup(TM), the Heinz Foodservice product line
includes a wide array of condiments, sauces, canned soups, tomato
products, frozen desserts and appetizers, vinegar and pickles.
"In 2005, we remain fully committed to our Sustainable Growth Plan
and expect the progress that we made in 2004 to continue," Deromedi
said. In 2005 , the company will launch or extend a number
of growth platforms in this critical area. These
statements are based on the company's assumptions and estimates and
are subject to risks and uncertainties.

Sites generally not listed in this category include:

Local retailers (bakeries, for example) which serve a very limited geographic area are listed in the Regional category according to the city or town where they are located.

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We are
extremely confident that the business will provide immediate and
long-term growth opportunities for us," Berger said. At the same time, we will
be able to leverage purchasing and logistics capabilities within our
frozen businesses., a producer
of Hispanic appetizers and side items; Domani brand pasta; and our
premium frozen dessert businesses Alden Merrell of Newburyport, Mass. In France,
retailer and consumer response to the launch of Tassimo last fall has
been excellent.3 billion tax impact of
divestitures expected to close during 2005 . Total cash flow from
discretionary cash flow and divestiture proceeds in 2005 is projected
to be $4. One can also identify them by the fact that they
do not relate strictly to historical or current facts. The company may, from time to time, divest
businesses that are less of a strategic fit within its portfolio, and
its results may be impacted by either the gains or losses, or lost
operating income, from the sales of those businesses.

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Heinz Foodservice is the sales and marketing
agent for Equal(R) Sweetener.S. In addition, the company is actively developing new
whole grain varieties of other products for launch later in the year
and in 2006.

Also included are manufacturers and distributors of food and beverage processing supplies and equipment, wholesalers, and services supporting industries in this sector, which include consulting, employment, marketing, associations, etc.

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AAI was founded in Chicago in 1967 and has grown into a national
leader in its growing segment, serving as preferred or primary
provider of frozen hors d'oeuvres and frozen canapes to leading hotel
and foodservice customers. These regional core categories
capture local growth opportunities, provide needed scale on a regional
or country-specific basis, or create unique cross-category marketing
and product development capabilities.
Frozen Pizza - DiGiorno, the brand that revolutionized the frozen
pizza category, will continue to provide consumers with more
convenient versions of their favorite pizzas by finding new ways to
combine restaurant taste with fast and easy preparation. Fully diluted earnings per share are expected to
increase to $1.

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ABOUT HEINZ: H. Information on Heinz is available at www.

Portfolio Strategy - Sustainable Competitive Advantage, Scale, and
Focus

Kraft expects to continue its portfolio transformation efforts in
2005 through both internal and external development, creating
sustainable competitive advantage by providing greater focus, while
leveraging the benefits of scale.5% including an
additional shipping week). Full-year discretionary cash flow (net cash
provided by operating activities less capital expenditures) is
projected to be $2. One can identify these
forward-looking statements by use of words such as "strategy,"
"expects," "plans," "anticipates," "believes," "will," "continues,"
"estimates," "intends," "projects," "goals ," "targets" and other words
of similar meaning. The food industry
is also subject to consumer concerns regarding genetically modified
organisms and the health implications of obesity and trans -fatty
acids.

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Arthur Agatston by launching a 27-item line of South Beach Diet
products, featuring frozen entrees, wrap sandwich kits, frozen pizza,
meal replacement and cereal bars, and cereals.

The products -- which
cater to consumers seeking smart nutrition by focusing on the right
carbohydrates , the right fats and lean sources of protein to help
people feel more satisfied on fewer calories -- will begin to appear
on store shelves in the second quarter.38-$0.
Each of the company's segments is subject to intense competition,
changes in consumer preferences and demand for its products, including
low carbohydrate diet trends, the effects of changing prices for its
raw materials and local economic and market conditions. The company's assessment of the fair value of its operations
for purposes of assessing impairment of goodwill and intangibles is
based on discounting projections of future cash flows and is affected
by the interest rate market and general economic and market
conditions . The company does not undertake to update any
forward-looking statement.

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Business Editors

PITTSBURGH----

Acquisition Complements Company's Frozen Brands
And Expands Premium Quality, Culinary-Focused Segment

H. "As has been the case with
previous Foodservice acquisitions, AAI's complementary product line
will provide yet another avenue for us to better serve customers
focused on serving patrons only the highest quality menu options."
AAI founders, Patricia Domanik and George King, commented, "We've
been cooking for America for 37 years , and when it came time to seek a
strategic partner, we chose Heinz. Heinz's 50 companies have number -one or number- two brands
in 200 countries, showcased by Heinz(R) Ketchup, the world's favorite
ketchup (TM).75-$1.9 billion, including $0.kraft.

Retailers providing online shopping are listed in Shopping: Food.

Sites dealing with food and beverages as a recreational interest (history, humor, facts, etc.

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SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS:

This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. The Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise , except as required by the securities laws. Heinz is a global family of leading brands, including Heinz (R)
Ketchup, Sauces, Soups, Beans, Pasta and Infant Foods (representing
nearly one-third of total sales or close to $3 billion), Ore-Ida(R)
french fries, Boston Market(R) and SmartOnes(R) meals, and Plasmon(R)
baby food. The company
took aggressive actions to reorganize around a global structure , build
the value of its brands with consumers, transform its portfolio in
line with consumer trends , and restructure its costs. Expansion of the Tassimo system into the U.18 in restructuring charges and $0.

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The upscale hors d'oeuvres segment of the foodservice industry
is part of a $1. "Together, we
will expand the Heinz Foodservice frozen distribution network, as well
as continue our focus on customer service. "Our new product pipeline and marketing programs are promising,
our portfolio is becoming more focused through divestitures and
acquisitions, and our cost-restructuring program is on track.
The company will strengthen its position in global and regional
core categories through organic growth platforms as well as through
acquisition and alliances. has
already started, with additional geographies planned for later in the
year.
In addition to its growth platforms, Kraft expects to continue to
drive top-line growth in 2005 through increased marketing spending.

Professional and industrial resources are also included.

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(AAI), a
manufacturer and marketer of high-quality, upscale frozen hors
d'oeuvres sold almost exclusively to the foodservice industry."
Comprising the Heinz Foodservice frozen portfolio are Chef
Francisco, the leading brand of frozen soup in the foodservice
industry; Quality Chef, a fast-growing brand of
ready-to-heat-and-serve soups and entrees; Todds of Irvine, Calif.

"
Two of the key topics Deromedi covered in his presentation were
the company's focused portfolio strategy and its innovative new
product growth platforms.40 on a continuing operations basis).
Kraft Foods markets many of the world's leading food brands,
including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco
cookies and crackers, Philadelphia cream cheese , Oscar Mayer meats,
Post cereals and Milka chocolates, in more than 150 countries.

) are listed in Recreation: Food.

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AAI brings to the Heinz Foodservice team an
experienced, direct sales force that has nurtured a strong customer
base and is committed to "solution selling.J.
In his remarks, Deromedi reported that 2004 was a transitional
year that built a strong foundation for Kraft's future.K.37 -$0.

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In
2005, Kraft is focusing on fewer, bigger and better opportunities
through the following innovative growth platforms:
Powdered Beverages - Proprietary technologies that address key
vitamin , mineral and protein deficiencies, while providing unique
flavor varieties at a good value, will continue to build this global
core business in developing markets. For example,
the company will deliver another innovation to the marketplace this
year with the launch of DiGiorno Thin Crust Microwave pizza, applying
the brand's microwavable dough technology to this increasingly popular
crust variety .80 on a continuing operations basis, including
$0. Their results
are dependent upon their continued ability to promote brand equity
successfully, to anticipate and respond to new consumer trends, to
develop new products and markets, to broaden brand portfolios, to
compete effectively with lower priced products in a consolidating
environment at the retail and manufacturing levels and to improve
productivity.

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Heinz Company (NYSE:HNZ) today announced that its Foodservice
Division has acquired Chicago-based Appetizers And, Inc.----

CEO Deromedi Speaks at Consumer Analyst Group of New York Conference

In a presentation to the financial community today, Roger K. As part of its portfolio strategy,
the company is driving for clear leadership in four global core
categories that represent more than half of the company's 2004 total
revenues: Cheese and Dairy, Biscuits, Coffee, and Specialty
Refreshment Beverages."

New Product Growth Platforms - Fewer, Bigger and Better

Outlining the company's approach to new product growth platforms,
Deromedi said that Kraft is investing behind new product ideas that
address important unmet consumer needs, offer multiple incremental
extension opportunities, can be leveraged across trademarks, provide
geographic expansion potential, or use proprietary technologies. For example, Tang beverages is
introducing an even greater variety of fortified products in Latin
America and Asia Pacific markets, including new milk preparation
versions.04 in one-time gains from
previously announced divestitures. Ongoing, constant currency revenues
are projected to grow around 3% on a 52-week basis (4. In addition, the
company is subject to the effects of foreign economies, currency
movements, fluctuations in levels of customer inventories and credit
and other business risks related to its customers operating in a
challenging economic and competitive environment.

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J. Johnson.
Deromedi, CEO of Kraft Foods Inc.
While the company's increased spending in 2004 was focused largely on
price gap management, the 2005 increase will emphasize growth
platforms and new product innovations.

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5 billion category that is growing at above-average
rates , and we believe AAI offers the highest quality and greatest
number of options available for targeted customers.
Cracker Chips - Kraft plans to leverage the initial success of
Ritz Chips by introducing a single serve package that will bring the
great taste and portability of these baked, but not fried , snacks to
non-grocery channels, adding a new barbecue flavor to the line, and
expanding this growth platform into key international markets in the
second half of 2005.

The Food and Related Products sector category includes industries and companies engaged in transforming livestock and agricultural products into products for intermediate or final consumption.

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Terms
of the acquisition were not released . Its vision of quality foodservice
inspires us, and we believe our products and people will be in good
hands.
The company reconfirmed first quarter EPS of $0.

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Uncertainties contained in such statements include, but are not
limited to, sales, earnings, and volume growth, general economic ,
political, and industry conditions, competitive conditions, which
affect, among other things , customer preferences and the pricing of
products, production, energy and raw material costs, the need for
product recalls, the ability to maintain favorable supplier
relationships, achieving cost savings programs and gross margins,
currency valuations and interest rate fluctuations, success of
acquisitions, joint ventures, and divestitures, new product and
packaging innovations, product mix, the effectiveness of advertising,
marketing, and promotional programs, supply chain efficiency and cash
flow initiatives, the impact of e-commerce and e-procurement, risks
inherent in litigation (including the Remedia-related claims in Israel
and rights against third parties) and international operations,
particularly the performance of business in hyperinflationary
environments, changes in estimates in critical accounting judgments
and other laws and regulations, including tax laws , the success of
tax-planning strategies, the possibility of increased pension expense
and contributions and other people-related costs, the possibility of
an impairment in Heinz's investments, and other factors described in
"Cautionary Statement Relevant to Forward-Looking Information" in the
Company 's Form 10-K for the fiscal year ended April 28, 2004, and the
Company's subsequent filings with the Securities and Exchange
Commission.heinz. "Kraft has a history of strong financial
discipline when it comes to both buying and selling businesses," said
Deromedi. "We will continue this tradition and will only pursue those
opportunities that align with our portfolio strategy, offer
sustainable competitive advantage, and add value for our
shareholders.
Health + Wellness - As part of its broader health and wellness
initiative, Kraft continues to improve the overall nutrition profile
of its portfolio. The company sees even greater opportunity in its
proprietary Tassimo hot beverage system, which delivers both
coffee-house quality -- including milk cappuccinos and lattes, hot tea
and hot chocolate -- and in-home convenience in a way that Kraft
believes has the potential to transform the category.

Sites covering human nutrition and dietary aspects of food are listed in Health: Nutrition.

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Berger, Heinz Foodservice President."
Heinz's Foodservice Division, which represents approximately 42
percent of Heinz North America's overall sales, markets branded and
customized products to national commercial and non-commercial food
outlets and distributors.
On-Demand Coffee - On-demand coffee has been a growth platform for
Kraft in Europe for the past decade, as it has marketed filter pods
under its leading brands for the various open pod systems currently
available . The company's
results are affected by its access to credit markets, borrowing costs
and credit ratings, which may in turn be influenced by the credit
ratings of Altria Group, Inc.

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complements our successful foodservice
acquisition and growth strategy, and we are pleased to welcome it to
Heinz ," said Heinz Chairman, President and CEO William R.,
and Scottsdale, Ariz. AAI employs 550 full-time and 60 temporary
employees. Lincoln Partners LLC, a Chicago-based investment bank with
expertise in food products and the foodservice industry, represented
AAI in the transaction. These forward -looking statements
reflect management's view of future events and financial performance. The forward -looking statements are and will be based on
management's then current views and assumptions regarding future
events and speak only as of their dates.
Kraft is also building and maintaining geographic leadership in
attractive regional core categories. Dietary Guidelines urging Americans to increase consumption
of whole grains, Kraft will emphasize the whole grain goodness of many
of the existing products in its portfolio, such as its Triscuit
crackers, Honey Maid graham crackers, Back to Nature crackers and
cereal, and Post Selects, Post Shredded Wheat and Post Honey Bunches
of Oats cereals .
Kraft recently announced the expansion of its relationship with
Dr.
The company also reaffirmed its long-term financial targets, which
include 3% growth in ongoing, constant currency revenues and 6-9%
growth in earnings share. Any
forward-looking statements in this press release are made as of the
date hereof.

Cooking and recipe sites are listed in Home: Cooking.

Scientific, research and technical sites covering food science are listed in Science: Technology: Food Science.

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" In addition , AAI has a
long-standing reputation for creating and manufacturing its hors
d'oeuvres with culinary expertise and flair.,
and Dianne's Gourmet Desserts of Le Center, Minn.com/news

ABOUT HEINZ FOODSERVICE: Heinz Foodservice is the leading
manufacturer of condiments for the foodservice industry .3 billion.