The Active Wine Advisor empowers wine
consumers at all levels to select wines with confidence, based on their
individual taste preferences.activedecisions.

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Bravo! Foods Launches Comprehensive B2B and B2C Website

, Bravo! Foods
International (OTC Bulletin Board: BRVO), a brand development and marketing
company that manufactures , promotes and distributes vitamin-fortified,
flavored milks, announced today that it has launched a comprehensive new
consumer and business Internet website at: http://www.bravobrands.

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For more information, visit: http://www.

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extended shelf life bottles that can be stored without
refrigeration for up to six months.

Consumer usability testing showed that both Casual and Serious wine
drinkers found Active Wine Advisor to be something they are "very
interested" in using in a store (vast majority rated it 5 out of a 5-point
scale on the question of "interest in using").

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NORTH PALM BEACH, Fla .
Many of Bravo! Foods' Slammers(R) line of fortified, single-serve flavored
milk drinks are co-branded through exclusive partnerships with Mars
Incorporated(TM), Marvel Enterprises(TM) and MD Enterprises(TM) (Moon Pie(R)),
providing superior name recognition packaged with quality, great -tasting
drinks.

In addition, the Active Wine Advisor provides wine ratings and commentary
from the well-respected wine authority -- Wine Enthusiast Magazine.

"Active's unique taste -based approach to personalized recommendations is a
breakthrough in wine merchandising.

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All testers found the
Wine Advisor very easy to use and quick to complete, important to them
while shopping in the grocery store. Given the margins on wine in grocery stores, we
believe grocery retailers will experience significant sales and profit
uplift as a result of using Active Wine Advisor," said Jeff Dunn, CEO of
Active Decisions.

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com .
Together with the taste and lifestyle assessment, and personalized
recommendations, the Active Wine Advisor provides a relevant, friendly way
for wine consumers at all levels to get recommendations that give them
enough confidence to purchase -- addressing a much larger market than wine
kiosks that exist today.

"Active Wine Advisor had one of the strongest responses to new product
testing I have been involved with in a long while," said Ellen Schaefer of
Group Works (moderator of the consumer research). The result is higher sales, greater opportunity to up-sell and
cross-sell and improved customer loyalty.

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com .

Recognizing the significant differences in shopping approaches between
segments, Active Decisions designed its Active Wine Advisor around the
unique shopping processes of each of the these major lifestyle segments --
"Casual," "Serious" and "Aspiring" -- aggregating Copernicus segments based
on shopping approach .

Active Decisions Inc."

Both Casual and Serious consumers stated that Active Wine Advisor was
designed for the way they wanted to shop for wine.

"Our consumer testing reinforced our initial research showing the
importance of selling and merchandising differently to the Casual and
Serious wine segments.

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PRESS RELEASE Active Decisions(R) Announces the Availability of the Active Wine Advisor(TM) for Grocery and Beverage Stores

For more information, please visit
www.

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The Company's popular
dairy products are available in the United States and internationally through
production agreements with regional milk processors . In contrast, the "Enthusiast" consumer is serious
about wine, regularly uses wine terminology and seeks out the opinions of
wine authorities.

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"
Warren continued, "We are excited to introduce this new website that not
only harnesses the popular 'look and feel' of our products, but provides
partners, consumers, and investors with a view into the culture, strategy, and
objectives of Bravo ! and our Slammers brand.

About Bravo! Foods
Bravo! Foods International Corp.com or
http://www.otcfn. For Serious consumers, Wine Advisor asks questions
about specific wine flavor attributes, such as intensity, sweetness, and
fruit, giving them direct control over wine characteristics important to
them. However, for Casual consumers, Wine Advisor asks only about everyday
flavor preferences which are scientifically mapped to wine flavor
preferences with its Taste Profiler technology .

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Slammers(R) are now available at more than 30,000 stores nationwide,
including such popular chains as: 7-Eleven, A+P, Associated Grocers, BI LO,
Brunos, C/S Metro, Dutch Farms, Giant Food Stores , Jewel, Mars, Pathmark,
Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shaw's, Shop Rite, Speedway ,
SuperTarget, Unified, Waldbaums, Walgreens and White Rose.

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Bravo!'s new B2B and B2C website features new images and current
information on the Company's newest Slammers(R) fortified milk drink flavors,
as well as up-to-date company information and a complete FAQ page.

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bravobrands. As a result , stores using Active Wine
Advisor increase wine sales, related cross sales and store profitability ,
while building stronger customer relationships from the
confidence-building, personalized assistance . Overwhelmed consumers, representing 23% of all wine
drinkers, are confused and overloaded by the information offered, worried
about making a mistake and frustrated by the "wine-speak" used by wine
store professionals.

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Active Decisions, the leader in Guided
Selling Solutions for retailers , today announced its newest initiative to
bring consumer-friendly guided selling solutions to the retail environment.

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Along with Wine Enthusiast ratings,
the Active Wine Advisor gives consumers the confidence to buy more often
and venture up to higher-end wines," said Adam Strum, Chairman and Founder
of Wine Enthusiast. "Wine is a confusing
category for consumers and several of the beta testers wanted to know
when the Wine Advisor would be available in their local store.

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Contact: Roy Warren, CEO, Bravo! Foods, 561-625-1411; or James Dryer,
Investor Relations, 561-837 -8057 or jamie@otcfn.

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(OTC Bulletin Board: BRVO) develops,
brands, markets, distributes and sells nutritious, flavored milk products
throughout the 50 states, Mexico and the Middle East.
The Active Wine Advisor provides personalized wine recommendations on
websites and on kiosks in stores. Active Decisions is
headquartered in San Mateo, CA.

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This unique extended shelf life and
ambient temperature storage capability is due to a combination of unique
processing and packaging, accomplished without compromising taste and
providing substantial savings over limited shelf life dairy alternatives that
require refrigerated distribution and storage. Bravo! drinks are
currently available under the brand name Slammers(R), and can be purchased in
retail outlets throughout the country and in some international markets.

About Active Decisions

Active Decisions provides software solutions that increase revenue for
leading business-to-consumer companies by improving the buying experience
for consumers and the selling experience for employees. Active Decisions'
clients include Staples , Motorola, Target and Bank of America.

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Bravo! CEO Roy Warren said, "As Slammers become more popular nationwide
and abroad, it is important that our website provide consumers, investors and
business partners with the very latest information on our growing product
lines and business development strategies .

A consumer segmentation study conducted by Copernicus Marketing Research in
October, 2005 , found that wine consumers are highly segmented, and that the
largest -- "Overwhelmed" -- is extremely frustrated with current wine
buying options. By using the Wine Advisor, consumers
expect that they will buy wine on more shopping occasions at the grocery
store, buy higher priced wines and tell more people about their positive
wine buying experience.

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"
Bravo!'s Slammers(R) are nutritious , single-serve, fortified milk drinks
available in 14oz.com/brvo .

Safe Harbor under the Private Securities Litigation Reform Act of 1995:
The statements that are not historical facts contained in this press release
are forward-looking statements that involve certain risks and uncertainties
including but not limited to risks associated with the uncertainty of future
financial results , regulatory approval processes, the impact of competitive
products or pricing, technological changes , the effect of economic conditions
and other uncertainties as may be detailed in the Company's filings with the
Securities and Exchange Commission. With an
on-demand delivery platform that ensures fast time-to-market, Active
Decisions' Guided Selling solutions simulate the actions of a friendly ,
all-knowing sales assistant, helping consumers find exactly what they are
seeking.com or call (650) 342-0500.