Survey Shows Women Overestimate Effectiveness for Most Widely Used Forms of
Contraception

LOS ANGELES, What women don't know about birth
control could be contributing to the fact that more than half of the nation's
unplanned pregnancies , which number over 2. Over half of condom users believe that
with typical use their method's effectiveness is 99%. Shaped like a "T" and about 1 1/4 inches wide by 1 3/8 inches
long, ParaGard consists of soft, flexible plastic and copper and is designed
to fit comfortably inside the uterus. It is recommended for
women who have at least one child, are in a stable, mutually monogamous
relationship, and have no history of and are not at risk for pelvic
inflammatory disease (PID).paragard.

About FEI
FEI (FEI Women's Health and FEI Products LLC) is a women's healthcare
company specializing in the manufacture and marketing of intrauterine
contraception and has offices in El Segundo, CA; North Tonawanda, NY; and New
York, NY. Throughout this campaign, Trojan hopes to reach a broader
sexually active audience who might not consider their personal risk of STDs
and HIV/AIDS.

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Laura MacIsaac, Director of Family Planning of Albert Einstein Medical
College and Chief Medical Officer of FEI Women's Health.

Each condom is electronically tested to help ensure reliability.

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In order for a method to be
optimally effective, use must be "perfect," which means that it is used
correctly and consistently every time.

(2) Contraceptive Effectiveness Rates: James Trussell et al. Advertising Aims To Reach Primetime TV Viewers With Safer Sex Messages;
Personalize Devastating Effects of Unprotected Sex

PRINCETON, N.

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"Noting the difference between typical and perfect use is critical," says
Dr. By
airing during primetime hours as well, the message of the ads will reach a
much broader audience than in late night alone." and ".

About The Kaplan Thaler Group
The Kaplan Thaler Group (http://www.

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New Trojan(R) Condoms Campaign Aims to Make a Difference and Strike Down Complacency About Unprotected Sex

The ads will begin airing this week.
The first ad states that "40 percent of people who are HIV positive don't
tell their partners. "As the market leader, one of our priorities
is to help decrease the incidence of STDs and unwanted pregnancies.

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While many women were ill-informed on their own method's effectiveness , an
even larger number knew little about the effectiveness of other contraceptive
options. Known for its breakthrough
creativity and immediate results, its clients include AFLAC, Coldwell Banker ,
Continental Airlines, Foxwoods Resort Casino, Panasonic, Pfizer (Celebrex and
Zoloft), Procter + Gamble (Clairol Herbal Essences, Aussie, Infusium, Swiffer
and Dawn), Revlon, Trojan brand condoms and US Bank.

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The ParaGard(R) T 380A Intrauterine Copper
Contraceptive is the only IUD that is hormone -free and can be used for up to
10 years. ParaGard is placed during a routine in-office visit and can be
removed anytime by a woman's healthcare provider if she decides to try to
become pregnant . Please see the full prescribing
information available at http://www. FEI has been the exclusive U. On-
press. While condom ads have run on network
TV in the past, they have been relegated to late night viewing times. The campaign is comprised of various executions, all with a
poignant and sobering message in striking white type on a black background. More Americans trust the
Trojan brand than any other condom.

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"
The IUD is over 99% effective with both typical and perfect use , in part
because there is nothing to do or remember each day with this low maintenance
form of contraception. Like other non-barrier methods, ParaGard does not
protect against HIV/AIDS or other sexually transmitted diseases..trojancondoms.
There are 26 varieties of Trojan brand condoms.

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(1 )
A recent survey of sexually active women between the ages of 20 and 45
found that birth control pill and condom users greatly overestimate the
effectiveness of the method they are using. Women and
clinicians often underestimate the work involved in perfect use for high
maintenance forms of contraception such as OCs or condoms.

"In the US, the IUD is the best kept secret in birth control," says Dr.S. Family
Planning Perspectives Volume 30, Number 1, January/February 1998; The
Alan Guttmacher Institute. We believe it is essential to take these
advertisements to a broader audience if we are to make a meaningful
difference," continued Daniels.S.

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Trojan brand latex condoms are made from premium quality
latex to help reduce the risk of unwanted pregnancy and sexually transmitted
diseases.

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7 out of 10 women
incorrectly selected the pill. It's equally important that women remember that correct and
consistent use is critical to maximizing the effectiveness of any birth
control method. (2000).J.

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6 million annually, occur among
women who are using contraception . For instance, when asked to identify the most effective
contraceptive product assuming typical use, only 15% correctly identified the
intrauterine device (IUD) as the most effective method. "Worldwide over 100 million women use IUDs. manufacturer of the Copper T 380A
since 1984.

Includes companies whose products concern human sexuality, fertility testing, pregnancy, and birth control.

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ParaGard is an effective option for women who choose not to use hormonal
contraception or who are considering tubal ligation.

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What Women Don't Know About Their Birth Control

The survey, which was conducted by Research International for FEI Women's
Health, asked women about the effectiveness of various methods of birth
control under "typical usage," which is defined as not taking or using the
product consistently or correctly every time.

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Once placed in the uterus ,
ParaGard requires no daily or weekly routine and is the longest-lasting method
of reversible contraception available.. "We believe the
combination of a breakthrough, message-driven campaign with first-ever
primetime exposure will make a huge difference.
"We hope these ads will spark a much needed national dialogue about
responsible sexual behavior.

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(2) Women's misperceptions about the effectiveness of pills
and condoms and their limited understanding of "perfect" verses "typical " use
are particularly alarming given that these methods are the most widely used
forms of reversible contraception in the US."

About ParaGard
ParaGard, the Copper T 380A, is an intrauterine device (IUD) that has been
FDA approved for more than 20 years and has been used by millions of women
worldwide.
Contraceptive Technology - 18th Edition, New York: Ardent Media.

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In reality , with
typical use condoms have a 15% failure rate and when used typically the pill's
8% failure rate. "This
campaign does just that -- it presents the facts in a responsible and
meaningful way that can't be ignored. It's our
mission to make sure people understand potential risks and protect themselves
with responsible and consistent use of condoms, if they do not choose to be
abstinent .

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(1) Unintended Pregnancy in the United States: Stanley Henshaw.
"In creating this campaign for Trojan, we knew we had to break new ground,
be provocative and reach people at the right time," said Linda Kaplan Thaler,
CEO and Chief Creative Officer of The Kaplan Thaler Group .

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In the survey, when asked how
effective their method is with typical use, 8 out of 10 pill users answered
that their method is 99% effective.
MacIsaac.."
While sexually active adults claim they understand the risks of
unprotected sex, this understanding isn't always reflected in their behavior.

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We are extremely proud of this campaign
and with the decision to pursue airing these commercials on network television
during primetime."
The "Make a Difference" campaign, created by award -winning advertising
agency The Kaplan Thaler Group, signals a distinct departure from the brand's
past efforts.com.

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"When selecting a
contraceptive method, women must ask themselves if they can remember to use
contraception precisely as indicated-and be aware that a method's
effectiveness depends upon their ability to use it correctly. ParaGard is non-hormonal and over 99
percent effective in preventing pregnancy. The campaign,
"Make a Difference," aims to help to reduce the incidence of STDs and HIV/AIDS
by creating urgency among sexually active men and women to practice safer sex
and use condoms.
"Consistent with our leadership position, we feel there is an urgent need
to articulate these important sexual health messages in a way that
personalizes the risks and , hopefully, forms the basis for changing behavior
so that consumers who are sexually active use condoms consistently," said Jim
Daniels, Vice President of Marketing for Trojan(R) brand condoms..
The Trojan(R) Sexual Health Monitor, an annual nationwide survey of men and
women 18 - 24 years old, found that 87 percent of women and 75 percent of
heterosexual men have had sex without a condom, and only 37 percent of women
say they always or often use a condom.

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It is important that
American women be aware of their options and select the method that best suits
their lifestyle and puts them in control of their fertility and family
planning., The sobering fact that millions of
people may be taking unnecessary health risks is the catalyst for a new
advertising campaign from the makers of Trojan(R) brand condoms." This is a bold reminder for
the need to take personal action in protecting oneself when sexually active.kaplanthaler.com) has been ranked as
the fastest growing advertising agency in the U.

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Many women may be
better served by a birth control method that has a smaller gap between perfect
and typical use, such as the IUD. The most
common side effect of ParaGard is heavier and longer periods for a few months
after placement. The tone of the advertising is
informational , providing facts and figures in a responsible manner that
effectively raises the viewers' consciousness and awareness about the
potential consequences of unprotected sex among those who are sexually active .

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Some women experience spotting between periods.com.
The campaign also marks a first, in that some broadcast networks have
agreed to air the spots during primetime. other than abstinence, the only way to
protect yourself is to use a condom every time.

About Trojan
Trojan brand condoms are America's #1 condom and have been trusted for
nearly 90 years.

Some sites may contain graphic images, but no offensive or Adult sites or material will be found here.

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For most
women, this subsides after a few months.
Subsequent ads will focus on other potential risks as well as specific
consumer segments."

The ads can be viewed by visiting http://www.