JCPenney to Appoint Michael T. Theilmann Executive Vice President Chief Human Resources and Administration Officer

"
Mr.

, is one of America's largest
department store, catalog, and e-commerce retailers, employing
approximately 150,000 associates. As of April 30, 2005, J.

Business Editors
BetterManagement LIVE Worldwide Business Conference

BEAVERTON, Ore. He is past president and a
board member of the Florida Telecommunications Industry Association and
current chairman of the Florida Research Consortium.

astd motivating

, where he served
most recently as Senior Vice President, Human Resources + Chief People
Officer of its International business, which includes more than 11,000
restaurants in nearly 100 countries .C. He serves as chairman of Great Florida Bank and director of
Perry Ellis International. He also served as chairman for the Florida Chamber
of Commerce and Florida TaxWatch. Previously, Criser led the strategic
development of BellSouth's expansion into new lines of business in Latin
America and served as director of State and Agency Relations for BellSouth in
Washington, D.
Backed by award winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available in
the market.

Organizational Development (OD) is concerned with planned change in an organizational context.

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(Mike) Ullman, III.com is
one of the largest apparel and home furnishings sites on the Internet. 26-27 at the Rio in Las Vegas.

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C. Theilmann was at Yum Brands ! and its predecessor PepsiCo since
1993, serving in senior human resources positions in large divisions
including becoming VP of Human Resources for its Europe operations in
2000 and his current role two years later. Penney
Corporation, Inc. operated 1,017 JCPenney department stores throughout
the United States and Puerto Rico, and 62 Renner department stores in
Brazil.

Former President Bush Keynotes Business Conference on Leadership and Innovation; Top Leaders Converge for BetterManagement LIVE Worldwide Oct. 26-27 in Las Veg

BetterManagement is based in Beaverton, Oregon and has
offices in Germany and Australia (www. After
holding various positions, he was transferred in 1975 to AT+T's corporate
headquarters in New York.

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UIlman.
Mr. The parent company to
leading restaurant chains including KFC, A+W, Long John Silver's,
Pizza Hut and Taco Bell, Yum! has 33,000 restaurants and over 850,000
system employees around the world. BetterManagement
also produces extensive Webcasts. from Fairleigh Dickinson
University and is a Sloan Fellow at Massachusetts Institute of Technology.

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from
Belmont Abbey College.

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Mr. He was elected Executive Vice President in 1998.
BetterManagement, the world's premier business resource for
visionary perspectives and management insights, will hold its annual
conference Oct. "BetterManagement LIVE will help decision
makers connect issues with answers, problems with solutions, and ideas
with perspectives from other business and government leaders,
analysts, consultants, and academics.BetterManagement . He is past chairman and current board member of
the Miami Business Forum and is a member of the Florida Council of 100 and
Enterprise Florida, Inc.

About BellSouth Corporation
BellSouth Corporation is a Fortune 100 communications company
headquartered in Atlanta, Georgia and a parent company of Cingular Wireless,
the nation's largest wireless voice and data provider .

Encourages collaboration between leaders and members in managing culture and process.

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----George Bush, the
41st President of the United States, is the opening keynote speaker at
this year's BetterManagement LIVE Worldwide Business Conference. In addition to former
President Bush , keynote presenters include Professor Tom Davenport,
Director of Research at Babson College; Bill Emmott, Editor-in-Chief
at The Economist; Ed Ruggero, West Point graduate and co-author of The
Leader 's Compass; and Patrick Lencioni, Founder and President of The
Table Group, a management consulting firm specializing in
organizational health.
"Managers and executives in competitive organizations , and leaders
in the public sector, will find this conference extremely valuable,"
said Slepian . "The conference provides them with the perspectives they
need to lead through innovation and innovate through leadership.

About BetterManagement

BetterManagement is a unique mix of educational activities
combining interactive web resources and live conferences which
connects decision makers with relevant information.

OD is applied behavioral science targeted at changing the total organization or system.

iterative norms

"
Mr. Widely recognized as a leader in
customer and employee satisfaction, Yum! was named the #1 Place to
Work in Dallas in 2003 and #2 in 2004 by The Dallas Business Journal
and is one of Fortune Magazine's "Most Admired Companies" in America
and "50 Best Companies for Minorities . In addition, Lacher has served on the Orange
Bowl Committee since 1991. For businesses, BellSouth provides secure, reliable local and long
distance voice and data networking solutions.

intervenes distinguishing

Business Editors/Retail Writers

PLANO, Texas----

Theilmann to Oversee Key Element of Company 's New Long-Term
Strategy; Was Chief People Officer at Yum! Brands International

J.
Mr . Information is organized to
accelerate knowledge of best practices and highlight successes
worldwide .bettermanagement. His commitment to the
state of Florida is reflected in the strong relationships he built with
partners throughout the state. Governor Bush appointed Lacher to serve as vice
chairman of the Florida Hurricane Relief Fund, to help Floridians rebuild
after last year's devastating hurricane season.

Continuous learning and self-reflection / self-analysis.

Action Research - a participative model of iterative diagnosis and taking action.

Seeks the betterment of both individuals and the organization.

participative betterment

"
Before joining Yum!, Mr.

About JCPenney

J . C. JCPenney catalog, including e-commerce, is the nation's
largest catalog merchant of general merchandise , and jcpenney. Lacher began his career
in 1967 as a management assistant for Southern Bell in Charlotte , N.

perceive sloan

Theilmann, 41, joins JCPenney from Yum! Brands Inc. He will report to Chairman and
Chief Executive Officer Myron E. is a contributor to JCPenney
Afterschool Fund, a charitable organization committed to providing
children with high quality afterschool programs to help them reach
their full potential .
"Joe provided great leadership during a time of transformation in the
communications industry ," said Duane Ackerman, chairman and CEO of BellSouth."
Lacher, a Florida native, grew up in Bradenton and received a B.B.C.

Topics or fields that use methods also used in OD include: the learning organization, change management, organizational transformation, knowledge management, leadership, meeting facilitation/ effective meetings, process analysis, process improvement and business process re-engineering (BPR), strategic planning, total quality improvement, team building .

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"A centerpiece of our recently announced 2005 - 2009 Long Term
Plan is making JCPenney a great place to work," said Mr. JCPenney's heritage of
commitment to its employees and customers is well known, and I look
forward to working with the management team to foster the involvement
of associates in making an emotional connection with customers and
retaining and attracting the best talent in the retail industry. Theilmann worked in Human Resources at
Burger King and Grand Metropolitan. Lacher will remain active in his current
position until May 15, 2005.
Marshall Criser III , vice president of Regulatory + External Affairs for
BellSouth in Florida, has been named to succeed Lacher and elected an officer.

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Theilmann said, "Over my past two decades in the field, I have
seen the clear benefits of having motivated associates who share a
company's focus on how to best serve customers. He lives in Dallas with his wife Nancy and three
children. C. Penney Corporation, Inc . C.

"
Online registration is available at
www. Marshall Criser III, Vice President of Regulatory + External Affairs in
Florida, Appointed Successor

ATLANTA, BellSouth Corporation (NYSE: BLS) today
announced the retirement of Joe Lacher as the president of BellSouth's Florida
operations, bringing to a close a distinguished 38-year career in the
telecommunications industry.
A graduate of the University of Florida, Criser has completed the Advanced
Management Program at INSEAD in Fontainebleau.

Problem solving and decision making at all levels.

System thinking and total system change.

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Attendees save USD 200 off the
conference fee by registering before September 23. He also earned an M.

Culture consists of basic assumptions, values, and norms of behavior that are viewed as the correct way to perceive, think , and feel.

distinguishing ceos

Davis, 62, who joined JCPenney
in 1964 and has been the Chief Human Resources and Administration
Officer since 1996. C. Penney Corporation, Inc.
Criser, also a Florida native, has 25 years of service with BellSouth.

organizational betterment

Theilmann will join the company as Executive Vice President, Chief
Human Resources and Administration Officer effective June 1. "From
his experience and track record, Mike Theilmann well understands that
ensuring associates are engaged in their work and that the right
people are in place at all levels are keys to connecting with
customers and driving profitable growth. Davis recently announced his plans to retire after 41 years with
the company. Ullman added , "Gary Davis' career at JCPenney exemplifies what
we would like to see for all of our employees.

Having started at the
company as a trainee more than 40 years ago, Gary managed two
different stores, two different districts and was a Regional President
before joining the corporate office . On behalf of the company and our
board, I would like to thank Gary for his dedicated service and great
contributions to JCPenney.
"In a market filled with new technology and competition, Joe maintained a
focus on serving our customers and our communities. We will miss his leadership, and we wish him
much happiness in his future endeavors.A. Following his return to Southern Bell in 1978 ,
Lacher held positions of increasing responsibility in Atlanta and Florida
before entering the Sloan program at MIT in 1983. BellSouth also offers online and
directory advertising through BellSouth (R) RealPages.

The major goal of OD is increased organizational effectiveness and individual development .

iterative attracting

Penney Company, Inc., the wholly owned operating
subsidiary of J. Global
perspectives from respected publications, associations and academic
institutions form a learning path on critical issues.A. In
his most recent position he was responsible for the advocacy of BellSouth's
policy and business objectives before the Florida Public Service Commission
and other key external stakeholders.

Focus on the human and social aspects of the organization and in so doing also intervenes in the technological and structural aspects.

norms iterative

J.
For the past 15 years, he has led the Florida operations for BellSouth,
the largest telecommunications provider in the state. In 1990, Lacher
returned to Florida as head of Southern Bell's Florida operations. In addition he is
president of the Florida 4H Foundation Board, vice chairman of IT Florida and
a member of the boards of Florida TaxWatch, the Florida Chamber of Commerce
Foundation, and the World Class School's Foundation.com(R) and The Real
Yellow Pages(R).com .

Primary distinguishing characteristics of OD include: Focus on culture and process.

Goal to improve the organizations ability to solve it's own problems.

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(NYSE:JCP) today announced that Michael
T. Penney Company, Inc.com/conference.com

Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial up and
high speed DSL Internet access , satellite television and Cingular(R) Wireless
service.

As culture has a heavy influence on both thinking and feeling even in highly technical/scientific fields, culture change is seen as necessary for lasting organizational improvement/ change/ transformation.

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Theilmann will succeed Gary L. Theilmann also holds an MS in Physics from the University
of Nebraska.
"This year, we explore the crucial connection between leadership
and innovation," said Jeanette Slepian, President of BetterManagement
and host of the event.
Lacher is well known for his involvement and leadership in many state and
civic affairs.
More information about BellSouth can be found at http://www.

Culture and process are typical high priority targets of OD.

Teams and groups are typical targets of intervention.

motivating norms

"

About Michael Theilmann

Mr. A graduate of Gustavas Adolphus
College, Mr.

Most of these topics or fields have their own sub-categories in the directory.

organizational norms

Keynote speakers and track presenters will discuss
innovative approaches in high-priority topics such as corporate
governance, performance management, business intelligence, marketing
automation, and customer analytics.

BellSouth Florida President Joe Lacher Announces Retirement

In 1984 he was appointed
secretary/assistant treasurer of Southern Bell and in 1988 was named vice
president of Southern Bell's North Carolina operations.
"Marshall has deep roots in Florida and extensive experience in the policy
arena," said Margaret Greene, president of Regulatory + External Affairs for
BellSouth. "He will keep our Florida operations focused on the communications
needs of our customers and communities."
Criser's successor will be named at a later date.

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Mike brings an outstanding
mix of intellect, energy and progressive thinking to this crucial
function and we welcome him to our company.bellsouth.

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"
The two-day conference focuses on real-world leadership issues
confronting executives and top level managers in the public and
private sectors.

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