"
Jason Chudnofsky, Principal with Harvest Alliance in Needham , MA
and an industry watcher of corporate events commented "Today's company
CEOs need direct access to the customer.com

de
Press Area URL: http://www. The system enables direct bookings to be
made free of charge at daily updated HRS special prices.tradeshownews.com, contact
Business Wire's Global Event Services Group:
tradeshow@businesswire.

shows show

5% of
responding firms there is no budget for measurement - the key element
to measuring ROI.

london category

asp
For additional information on this launch contact John Pavek at
507-289-6556 jpavek@corporateeventmag.html

Company description:
HOTEL RESERVATION SERVICE (HRS) Robert Ragge GmbH
Founded: 1972 as a private company.
Staff: 150, of whom 80% are from the hotel industry.

conferences trade

We see a growing number of companies look at
larger and more complex events, and finally the CMO position
understands the importance of face-to-face marketing.

marketing shows

ExhibitorOnline. Business Wire is the official international
media partner for Messe Berlin .org
Press URL: http://www.

show marketing

Partners: Robert Ragge is the sole shareholder.

category london

CMOs and their event managers however differ on the
ability to track effectiveness. In a third of companies less
than $10,000 is spent annually on event measurement, and in 18.

direct category

com

About EXHIBITOR and Corporate EVENT

Founded in 1982 by Lee Knight, EXHIBITOR is the recognized leader
in trade show and corporate event marketing education.de
Web: http://www.hrs.


Company: The Museum of Modern Art
Booth/Stand: 240
Show Contact Phone: 212 708 9749
Show Contact E-mail: Peter_Foley@moma.

professionals held

Business Editors/Travel Editors
International Tourism Exchange Berlin 2005

BERLIN----International Tourism
Exchange Berlin (ITB) 2005 takes place March 11 - 15, 2005 at the
Berlin Exhibition Grounds in Berlin, Germany.com/media/show/display.

category london

----

70 Percent of Chief Marketing Officers View Event Marketing as a
Vital Marketing Function

A study being released this week by the Chief Marketing Officer
(CMO) Council and the Computer Event Marketing Association (CEMA)
shows nearly 70 percent of CMOs view events as an important part of
the marketing mix.

International Tourism Exchange Berlin 2005 Exhibitor Profiles

de/plcms/index.
Commercial Register: Civil Court Records Cologne, HRB 6099

Product description: HRS operates an electronic hotel reservation
system for business travelers and private guests with a hotel database
of over 150,000 hotels worldwide - in every price category in Germany,
Europe, Asia and America.org
Web: http://www.org/press

Discover the The Museum of Modern Art in its extraordinary new home,
that The New York Times calls "one of the most exquisite works of
architecture to rise in this city in at least a generation.

held conferences

CorporateEVENTMag .com/corpevent/DoEventsPayOff.itb-berlin. Since 1977 constituted as a
private limited company.

advertising expositions

It's through these events
that the executives can meet with their customers, hear their
concerns , and work to maintain the strong customer relationships so
key to their business.moma.

business category

"Corporate event marketing managers need education and formal
tools to improve measurement and raise executive level awareness of
the value of events.
Corporate EVENT Magazine, a quarterly journal in 2005 , will be
augmented with online, web programs and conferences as needed to best
serve the senior event management professional. According to Knight,
"This publication is really an analysis of how events should support
and fulfill the CEO's goals and initiatives."
For a copy of the full research results visit:
http://www.

marketing dm

Business Editors/Marketing Writers

ROCHESTER, Minn. Event managers who implement these
corporate strategies report that in over half of the companies they do
measure results, but not consistently.

held exhibitor

CMOs rank events second behind direct response marketing (31%) in
terms of ROI, but half of the marketing executives feel events are
difficult to quantify and adequately gauge their true return on
investment. EXHIBITOR
provides business-to-business marketers with the tools and education
to produce high-performance programs with measurable results .com

The Marketing and Advertising Conferences category covers conferences, trade shows, and expositions for marketing and advertising professionals.

attendee covers

For
information on EXHIBITOR magazine, EXHIBITORFastTrak , EXHIBITOR SHOW,
CTSM Professional Certification Program, EXHIBITOR INNOVATION SERIES,
and Corporate EVENT magazine, visit www.

Note to Show Organizers: For information about adding your trade
show , conference or event to http://www.

show covers

The survey, co-sponsored by Corporate EVENT
Magazine, includes 230 event marketing managers and 189 CMOs of
companies across various industries, and was entitled "Staging +
Gauging: Do Events Pay Off?" The report also shows that support for
events is broader than just marketing departments with 71 percent
responding strong advocacy for events coming from sales departments.com
Below are profiles from ITB exhibitors; breaking news releases are
available at http://www.hrs.

advertising covers

It is issues like these outlined in this CMO
Council study that have helped frame the foundation for the launch
this month of Corporate EVENT Magazine," said Lee Knight, Founder and
CEO of Corporate EVENT.com or Bill Sell at 508-903-9216
bsell@advisorcomm. For in-depth information
about the event visit http://www.
jsp?showId=1107964819142.moma.

shows covers

Corporate EVENT Magazine Co-sponsors New Market Study ''Staging + Gauging: Do Events Pay Off?''

virtualpressoffice.

Company: HRS - Hotel Reservation Sevice
Booth/Stand: H 9, Stand 201
Show contact phone: Ilona Fitzer, +49-221 -2077-505
Show contact email: ilona.fitzer@hrs." A dynamic
exhibition schedule includes this summer 's Pioneering Modern Painting:
Cezanne and Pissarro.

attendee held

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)