"
Alaska Airlines conducted a comprehensive due diligence process
before selecting Siebel Business Analytics. Siebel Systems assumes
no obligation to update the information in this press release.

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Better
insight into customers and marketing program metrics will also enable
Alaska Airlines to drive improvements in cross-selling and up-selling. "The company's selection of Siebel Business Analytics
further validates that even a company that doesn't use Siebel's CRM
solutions can gain significant business value by deploying Siebel
Business Analytics.

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All other product and company
names mentioned are the property of their respective owners and are
mentioned for identification purposes only. (http://www. Actual results could
differ materially from such forward-looking statements.

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Additional information is
available at www. Further information on potential factors that
could affect the financial results of Siebel Systems, Inc. Such interactions include establishing and editing
profile information, adding friends to 'buddy lists,' rating, reviewing and
recommending content.

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(Nasdaq:SEBL ), a leading provider of business
applications software, today announced that Alaska Airlines has
selected Siebel Business Analytics as a key component of its
customer-focused strategy. Siebel Business Analytics will enable
Alaska's marketing professionals to gain rich insights into the
airline 's customer base.
"The launch of the M7 Loyalty Program Module adds another valuable tool to
our mobile community services," said William Erickson, president and CEO of M7
Networks."
"With the Loyalty Program Module, carriers and publishers alike will be
able to better understand end-user preference, allowing for continually
evolving applications and strategic viral marketing," said Mark Munoz, COO of
M7 Networks. Factors that
could cause actual results to differ materially from the
forward-looking statements include customers' individual purchasing
decisions, competition and the introduction of new products and
services by competitors, our ability to hire and retain qualified
personnel, and general economic conditions.

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sec. "In the rapidly evolving wireless marketplace, carriers will find
data product differentiation increasingly difficult. Affinity programs are another step
in turning carriers into 'smart-retailers.

"The Application Community Platform provides the foundation for customer
segmentation and allows the carrier to understand the behavior of its customer
base across data services," said David Buckley, CTO of M7 Networks. According to Bain + Company, a five-percentage-point increase
in customer retention yields a 75 percent increase in customer net present
value.epiphany.

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"For the consumer, the ACP is a carrier-branded community that
promotes personalization, community-centric activities such as recommendations
to other members and enhanced product discovery. For more
information, visit info@m7networks.

mrm metrocorp

This sophisticated solution will strengthen
Alaska's capacity to better evaluate customer behavior, identify
purchasing trends, and design promotions that best meet the needs of
its expanding customer base. Tailored for more than 20
industries and providing rapid deployment with low cost of ownership,
Siebel Business Analytics applications are prebuilt enterprise
solutions powered by the Siebel Business Analytics Platform, a family
of next-generation BI platform products. may differ from the results discussed or forecasted in
the forward-looking statements due to factors that include, but are
not limited to, risks associated with the eBusiness software
applications market, dependence on the Internet , risks associated with
new versions and new products and risks associated with rapid
technological change. (Nasdaq:EPNY), a leading provider of customer
relationship management (CRM) solutions for consumer-oriented
businesses, today announced it will host a free Webinar, "Increasing
Organic Growth in Retail Finance" on Epiphany powers deep
customer insights and optimizes each relationship from both a revenue
generation and customer retention viewpoint.

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We also expect our work with Siebel to strengthen our position as a
technology leader in making flying as easy as possible. and may be
registered in certain jurisdictions.

American Marketing Association Epiphany + Leading Analyst Firm Address Increasing Organic Growth in Retail Finance

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Similar to traditional online loyalty programs, the new tracking
technology enables mobile community sponsors to offer points-based, affinity
marketing programs designed to identify, target and reward high-value data
services customers . "Combined
with the ACP, the Loyalty Module enables programs to be designed around
individuals and personalized with the objective of establishing a long-term
relationship.com

Safe Harbor Statement

This press release contains forward-looking statements relating to
future results that may be achieved by customers using the Epiphany E6
software product and future sales opportunities .

advertisers metrocorp

----

Solution to Deliver Marketing Professionals with Insight
to Drive Increased Customer Loyalty

Siebel Systems, Inc.

Siebel is a trademark of Siebel Systems , Inc.gov.

About M7 Networks
M7 Networks is a neutral trusted partner delivering solutions and services
for the creation and management of intelligent mobile communities. These factors and others
are described in more detail in Epiphany's public reports filed with
the Securities and Exchange Commission, such as those discussed in the
"Risk Factors" section included in the Epiphany 's Annual Report on
Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior
press releases. All other
trademarks are the property of their respective owners.

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"Alaska Airlines has built our 73-year-old brand around thinking
about the customer first," said Ann Ardizzone, Managing Director of
Marketing Programs for Alaska. Depending on the preference of the community sponsor ,
points can be redeemed for discounts or goods.com

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"

About Siebel Business Analytics

Siebel Business Analytics solutions provide real-time and
enterprise-wide insight for all users.

In
addition to using the M7 Loyalty Module to identify, retain and reward loyal
customers, carriers can:

* Influence and change customer behavior by rewarding profitable
actions;

* Motivate members to provide valuable feedback so they can anticipate
customers' needs and improve data products;

* Increase data product distribution through viral marketing and
super-distribution; and

* Gain critical insight into mobile marketing programs based on customer
behavior and measurement.

affinity breadth

'"
As the newest addition to M7's Application Community Platform, the M7
Loyalty Program Module extends the collection and real-time reporting of
valuable subscriber usage information across mobile data services . M7
connects wireless carriers, content providers and end users around data
content. 17/19
vchristopherson@bockpr.

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Alaska Airlines Selects Siebel Business Analytics to Provide Easy Flying and Caring Service for All Customers

"We welcome
Alaska Airlines, a true industry innovator, as a new Siebel customer,"
said Paul Rodwick, Vice President of Marketing, Siebel Business
Analytics.com/analytics

About Siebel Systems

Siebel Systems, Inc.

M7 Networks Adds Loyalty Program Module to Its Application Community Platform

m7networks. In other words, loyal customers can return huge dividends. Based in La Jolla, California, M7 Networks was founded in 2000 with
funding from QUALCOMM, Enterprise Partners, and Sienna Ventures.----

Free Webinar Features Industry Experts Discussing How to Maximize
Customer Relationships in Banking Industry

Epiphany , Inc. Built on the industry's
most advanced, service-oriented architecture, Epiphany software
solutions address problems that span business silos, departmental
functions and geographic locations, and result in rapid, measurable
ROI. For more
information please visit www.

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Affinity Program Services Provide Additional Mobile Content Customer
Relationship Management (CRM) Tools for Carriers and Publishers

SAN DIEGO, M7 Networks Inc.com),
a leading trusted partner and enabler of advanced wireless services, today
announced the release of its new M7 Loyalty Program Module.

Initially
targeted at mobile game communities, this new offering increases the breadth
of functionality and services to its already popular Application Community
Platform (ACP)."
The Loyalty Program Module is a turnkey solution for the carrier and
publisher and is data type agnostic, which allows for programs across all
mobile data services, from games to ringtones to music and more. Epiphany assumes no duty to update any statements made
in this press release.

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"With advanced business intelligence
capabilities, we will take our commitment to the customer to the next
level designing services and programs that provide the greatest value. M7's services provide a foundation for increased brand awareness,
customized end user experience, enhanced loyalty and incremental revenue
streams.

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Deployed throughout Alaska Airlines' marketing organization, the
solution will be seamlessly integrated with Alaska Airlines' internal
customer management systems and also incorporate data from Sabre, the
widely used electronic travel network.siebel. Siebel Systems' sales and service facilities
are located in more than 30 countries.

Contact:
Valerie Christopherson or
Katy Lim
Bock Communications, Inc.

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Among the expected benefits to
marketing professionals are deeper customer insight and targeted,
data-driven marketing programs, yielding higher success rates of
mileage plan, hotel, car rental, and vacation promotions.

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com
klim@bockpr.

Business Editors/High -Tech Writers

SAN MATEO, Calif.

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is a leading provider of business
applications software, enabling corporations to sell to, market to,
and serve customers across multiple channels and lines of business . are
included in its Annual Report on Form 10-K, Quarterly Reports on Form
10-Q and its other filings with the Securities and Exchange
Commission, which are available at www. The more end users interact with the mobile community,
the more points they earn.com.

M7 and M7 Networks are registered trademarks of M7 Networks Inc. All
other trademarks are the property of their respective owners.
+1 714 540 1030 ext.

Epiphany and the Epiphany logo are registered trademarks of
Epiphany, Inc in the United States and other jurisdictions.

valued breadth

This included a thorough
evaluation of alternative solutions, development of product
prototypes, technical and scalability assessments , and in-depth
architectural reviews.
Alaska Airlines uses a proprietary customer relationship
management (CRM) solution to manage its customer data.
With more than 4,000 customer deployments worldwide, Siebel Systems
provides organizations with a proven set of industry-specific best
practices , CRM applications, market-leading business analytics
products, and business processes, empowering them to consistently
deliver superior customer experiences and establish more profitable
customer relationships.

Except for the historical information contained herein, this press
release contains forward-looking statements that involve risks and
uncertainties. With worldwide headquarters in San Mateo, CA, Epiphany
serves customers in more than 40 countries worldwide.

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Business Editors/High-Tech Editors

SAN MATEO, Calif. The success of the agreements, relationships and
products described above and the future operating results of Siebel
Systems, Inc. With carriers rolling
out 3G networks, the goal for carriers and publishers is evolving from
customer acquisition based on data service differentiation to subscriber
retention and driving incremental revenue. With a suite of blended marketing, sales and service solutions,
Epiphany enables global organizations to align touchpoints, processes
and technologies around the most valuable enterprise asset - the
customer.