By comparison, the company's Web Leads service
attracts prospective home buyers and sellers as they are doing their
research about buying or selling a home on the Internet in a real estate
agent's area. "With paid results fed to more than 5 billion
searches every month, the NBCSearch advertising network now ranks as one of
the overall top three providers of paid search listings.
"As part of Yahoo!'s commitment to providing the best search
experience on the Web, consumers now have a free, relevant and
unbiased product to help them find and book travel quickly and
easily," said Yen Lee, General Manager of Travel at Yahoo!. is the No.
Yahoo! also features a travel search engine, Yahoo! FareChase
(http://farechase.

low every

For more information, please visit www.iab.

NBCSearch Hits 5 Billion Mark for Searches Per Month

, Mainstream Advertising, a
leading Internet advertising and paid search marketing company, announced
today that its NBCSearch served paid listings to more than 5 billion searches
performed on thousands of their vertical search engines, Web sites properties
and affiliate networks during the month of February.----Yahoo! Inc. 1 Internet brand globally and the most
trafficked Internet destination worldwide.

webmaster franchising

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM)
solutions designed exclusively for real estate brokers and agents, and
mortgage brokers. a
leading global Internet company, today announced the beta of its
Yahoo ! FareChase hotel product (http://farechase. We will also seek user feedback that will be used to
help make additional product refinements.

mlm franchise

Fidelity Assets (www.fidelityassets.yahoo.

Rich Hotel Content -- All listings in the hotel beta provide
users with the hotel's address, distance in miles from the
specified search location, detailed information on hotel
amenities , and standard hotel star ratings.

oriented users

"We are excited to join the IAB and participate in its various committees,"
says Andy Steuer, CEO of Fidelity Assets.yahoo.

webmaster engine

The IAB is
the leading trade association in the Interactive Advertising industry. Fidelity Assets is
also revolutionizing the way real estate agents pay for their marketing and
advertising efforts.
All other names are trademarks and/or registered trademarks of
their respective owners.

users operators

IAB boasts over 200 members that are
responsible for selling over 86% of online advertising in the United
States.com

Expanding on the ability to search for
flights, this beta offers consumers the opportunity to search multiple
trusted hotel sites including hotel chains and online travel agencies
to find the best hotel and related travel information available
online.

coin operators

Fidelity Assets Web site


"Fidelity Assets is clearly taking a new approach to enhance the online
efforts in the real estate arena," said Greg Stuart, CEO, IAB. Paid Per Click Search Engine Advertising Network Reaches Industry Milestone,
Serving Sponsored Links to 5 Billion Searches on Thousands of Search Engines
and Web Sites Every Month

WOODLAND HILLS, Calif. In addition, Yahoo! Travel Reservations provides an efficient
air, car, hotel, cruise and vacation package booking tool.

oriented franchise

networks opportunities

Online advertising with Fidelity Assets is performance-based according to
the number of visitors and leads generated by the campaign.

Contact: Steve Honig
The Honig Company, Inc.
310-246-1801
press@honigcompany .

ratings engine

About the Interactive Advertising Bureau

Founded in 1996, the Interactive Advertising Bureau (IAB) represents
leading interactive companies that are actively engaged in, and support the
sale of interactive advertising.
NBCSearch provides paid search engine listings to more than 50,000
affiliated vertical search engines and targeted Web sites properties through
an extensive advertising network, enabling site operators to increase their
revenue from pay-per-performance listings and advertisers to connect with
online consumers.com) provides consumers access to
Yahoo! Travel Guides for in-depth information and a community of user
ratings and reviews for hotels, restaurants , and points of interest
for thousands of destinations worldwide.

Sites that are a directory of business opportunities, including multi-level-marketing, online and home based businesses.

distributors coin

iab."

Fidelity Assets is an innovator in the field of search engine marketing.net. Their integrated performance-based advertising and search marketing
services enable merchants to more efficiently market their products and
services across multiple online distribution channels, including search
engines, product shopping engines, directories and other selected Web
properties.

oriented operated

com.mainstreamadvertising. With unbiased search results and easy bookings directly with
provider sites, the product eliminates the need for multiple online
searches, saving consumers time, effort and money by using one trusted
travel source.
The new Yahoo! FareChase hotel product offers a variety of
powerful search, sorting, and refining capabilities , which are
presented to users through an easy-to-use interface. The hotel beta also provides features and tools
that help make choosing a hotel easier, such as hotel photos, user
ratings and reviews , interactive maps that display hotels and
attractions, and other useful travel content.

During the beta phase, Yahoo! will continue to expand and improve
this new hotel search offering, both in terms of hotel content and
functionality.

directory operated

net) and will sit on its Classifieds,
Directories and Local Committee and its Search Engine Committee. The objectives
of the IAB are to organize the industry to set standards and guidelines
that make interactive an easier medium for agencies and marketers to buy
and capture value and to prove and promote the effectiveness of Interactive
advertising .

opportunities affiliated

As a member of the Classifieds, Directories and Local Committee and of the
Search Engine Committee, Fidelity Assets will be joining other industry
leaders in developing guidelines to simplify the process associated with
buying, planning and creating interactive classifieds, directory and local
advertising, and in setting standards for the technology of search. Traffic is directed to a "landing page" that is personalized
for each agent, where buyers and sellers can fill out their information. The company's NBCSearch advertising network feeds paid listings
to approximately 5 billion searches every month.

cost networks

"We strive to innovate in the
field of search engine marketing and are happy to join current IAB members
in furthering the growth of our industry.
Fidelity Assets ' Web Traffic service uses highly refined campaign
management tools to leverage traffic from Google , AOL, Yahoo and MSN on
behalf of realtors, so they can promote their listings or their websites
and target buyers and sellers who are actively searching for real estate in
their geographical area.

NBCSearch distinguishes itself from other paid-listing advertising
networks by giving search engine and Web site operators 60 percent of the paid
listing amount it receives, with a minimum payment of ten cents per click.
"NBCSearch offers search engines and Web sites among the highest
percentage payouts as well as the highest per-click minimum in the industry,"
said Nathan Joseph, vice president of pay-per-click search operations of
Mainstream Advertising.

engine franchise

Please visit
www."
NBCSearch was first established by Mainstream Advertising in 1998. The customized,
dynamic sorting instantly redisplays results by price or distance from
specified location and automatically lists hotel amenities , address
and distance in miles.

Comprehensiveness -- Yahoo! FareChase leverages the vast
Yahoo! network including user ratings and reviews of specific
hotel properties from Yahoo!'s community of 165 million active
registered users. Yahoo! is headquartered in Sunnyvale ,
Calif.

Yahoo! and the Yahoo! logos are trademarks and/or registered
trademarks of Yahoo ! Inc.

affiliated every

Business Editors/High-Tech Editors/Travel Editors

SUNNYVALE, Calif.

Travel @ Yahoo!

Yahoo! offers travelers a comprehensive collection of resources
and tools to help them research, plan and buy travel.

franchise users

PRESS RELEASE Fidelity Assets Joins the Interactive Advertising Bureau

"

The IAB is the only association dedicated to helping online, interactive
broadcasting , email, wireless and interactive television media companies
increase their revenues.

Yahoo! FareChase Launches Beta for Hotels; Travel Search Engine Saves Consumers Time Effort and Money When Booking Their Hotel Online

com), an
important extension of the Yahoo! FareChase travel search offering
announced in August of 2004.com), which automatically searches dozens of
popular airline, hotel, car rental and online travel agency websites
to save consumers time and money.

opportunities networks

The company's tools get precise, measurable results. The client pays according to the number of unique
visitors that go to their website or landing page every month, plus a
nominal one-time set-up fee."

New Benefits of Yahoo! FareChase Hotel Beta

Available today, the Yahoo! FareChase hotel beta provides users
with:

Unbiased Results -- A real-time search quickly displays main
results in a free, relevant and unbiased manner.

About Yahoo!

Yahoo! Inc. The Yahoo!
Travel homepage (http://travel.

webmaster franchising

fidelityassets. The quality of the IAB leadership, membership and
industry initiatives, such as standards, research, advocacy and education,
benefit the membership as well as the industry as a whole.

Ease of Use -- Users experience a simple search for hotel
availability with dates by city, airport or address.

Access -- Available to both PC and Macintosh users with
support for Internet Explorer and Firefox.

Integration into the Yahoo! Network -- Yahoo! FareChase is
currently accessible through Yahoo! Travel Homepage , Yahoo!
Search and Yahoo! Shopping. Yahoo! provides online
products and services essential to consumers' lives, and offers a full
range of tools and marketing solutions for businesses to connect with
Internet users around the world.

opportunities franchising

com),
the first company in the Search Engine Marketing field tailored to the
specific needs of real estate professionals, has joined the Interactive
Advertising Bureau or IAB (www. "We applaud
their involvement in the various IAB committees and their steadfast
commitment to driving the Interactive marketplace forward. Through its suite of Internet marketing services,
Fidelity Assets offers real estate professionals personalized marketing
campaigns that utilize Google, Yahoo and other major search engines to
capture targeted, high-quality online traffic and leads for their clients. On behalf of its members, the IAB evaluates and recommends
standards and practices, fields interactive effectiveness research and
educates the advertising industry regarding the use of interactive
advertising.

Mainstream Advertising provides technology-based merchant services that
facilitate and drive growth in online transactions and connects merchants with
consumers who are searching for information, products and services on the
Internet.com. "This beta
launch marks just the beginning of what we are capable of providing
for travelers and will continue to leverage our world-class search
technology and content to provide the most valuable travel search
solution to our users.

operated franchise

Planning tools like
interactive maps, weather and photos make it easy to plan the perfect
getaway. When consumers find the travel deal
that best meets their needs, they are presented with the travel
provider's website to quickly and easily complete their bookings.

distributors every

NBCSearch provides high-relevancy listings at extremely fast speeds to
generate a greater quantity and quality of clicks , which leads to increased
revenue for the site operator and better leads for the advertiser. Mainstream Advertising is
based in Woodland Hills, Calif.

Precision -- Users have the option of narrowing hotel searches
by star rating, price ranges, neighborhood, brand, keywords
such as the hotel name, or desired amenities.

every affiliate

More information is available at
http://www.yahoo.

coin operated

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- - kjjkjk

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