Public Relations Society of America Cymfony Join Forces to Support Advancement Education of PR Professionals

Under the terms of the agreement, Cymfony
will help fund PRSA's member programs through sponsorship of several
of PRSA's major events and conferences throughout the year.
"PRSA welcomes the opportunity to partner with companies like
Cymfony that can provide us with resources and knowledge to help us
better serve our members," said John D. For more information or to
schedule a demonstration of Cymfony Dashboard or Digital Consumer
Insight , contact Cymfony at (617) 673-6000 or visit the web at
http://www. While there are over
800 toy companies nationwide, 500 of these are located in Southern California
alone.

Company Profile for American Marketing Association of Orange County

com

Public Relations
Contact: Chip Dorman
Phone: (949) 786-2812
Email: chipdorman@cox .

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Cymfony's business intelligence solutions are
powered by Cymfony's InfoXtract(TM) technology, a leading advanced
information extraction and analysis engine used by United States
government and intelligence agencies.

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Business Editors/High-Tech Editors

WATERTOWN, Mass.

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com

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Its nearly 20,000 members, organized into 116 Chapters
nationwide, 18 Professional Interest Sections along with Affinity
Groups, represent business and industry, counseling firms, independent
practitioners , military, government, associations, hospitals, schools,
professional services firms and nonprofit organizations., Megatoys, Playhut, Intex Recreation and TC
Toys Corporation. The American Marketing
Association Orange County is a chapter of the national American
Marketing Association (AMA), one of the largest professional
associations for marketers, with 40,000 members worldwide in every
area of marketing.

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"

About PRSA

The Public Relations Society of America (www.

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Robinson, PRSA 's VP of
Corporate Development.net

Customer Service
Contact: Gayle Stewart
Phone: (714) 258-8390
Email: gstewart@associationplanet .

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"
Consistent with the growth of the toy industry, the Toy Association of
Southern California (TASC) -- a nonprofit business association dedicated to
promoting the welfare of the toy industry in Southern California -- has
launched its new website: http://www.

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prsa.

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org), based in
New York City, is the world's largest organization for public
relations professionals helping to advance the profession and the
professional.

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"Cymfony's role in market intelligence and
media analysis is a valuable complement to PRSA initiatives aimed at
educating our members and advancing the PR profession.

Southern California's Toy Industry Association - an Economic Powerhouse - and Now a New Website

tasc-toys.com

Company: American Marketing Association of Orange
County

Headquarters Address: 1405 Warner Avenue
Tustin, CA 92780

Main Telephone: 714-258-8080

Type of Organization: Non-profit

Industry: Communications: Marketing

Key Executives: President: Gerry Grant
President-Elect: Chip Dorman

Public Relations
Contact: Gerry Grant
Phone: (714) 865-0222
Email: gerry@search-optimization.

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With over 300 local members, the
American Marketing Association Orange County is a resource for
business networking, research , education, and entertaining events with
colleagues from the marketing industry.

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Additionally , Cymfony will serve as a resource to PRSA by providing
valuable information and consultation on PR measurement, media
analysis and market intelligence including best practice guides, case
studies and whitepapers.ocama.

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Cymfony is an award-winning media measurement, market research and
business intelligence company providing software and services to
leading corporations throughout the world . The Cymfony Dashboard
series of solutions are used to measure, analyze and manage global
brands and understand perception from both traditional and
consumer-generated media including blogs, messages boards, usenet
groups and forums.

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----

Cymfony Joins with PRSA in Strategic Partnership to Respond to the
Needs of Members

The Public Relations Society of America (PRSA), the world 's
largest organization for public relations professionals, and Cymfony,
a leader in market intelligence and media analysis, today announced
the formation of a strategic partnership to support the advancement
and education of public relations professionals. Asian immigrant toy manufacturers have cornered 60 percent of the
market -- equivalent to over $1 billion dollars in sales.com/.Search-Optimization .

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Annual events include a
Nonprofit/Cause Marketing Conference, an "Internet Marketing and
Search Engine Optimization Conference for Marketing Professionals"
sponsored by Search-Optimization.com , an Internet marketing and search
engine optimization company (www.

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LOS ANGELES, Excluding video games, toys are a
$21 billion a year industry in the United States. This industry has
also revitalized a dilapidated area of Los Angeles just south of Los Angeles,
and this area is now affectionately known as "Toy Town.com), and many
other events for marketing professionals.

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For over six decades the AMA has been an essential
resource providing relevant marketing information that experienced
marketers turn to everyday.

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"The combination of Cymfony's powerful market intelligence
solutions and the PRSA's history of support for the PR profession will
create new opportunities for the organization 's members and other
professionals worldwide to show the importance of PR to the bottom
line.

About Cymfony, Inc. (www.

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"
"We see this partnership as a critical initiative to help PR
professionals answer senior management's growing emphasis on greater
accountability and benchmarking performance ," said Cymfony CEO Andrew
Bernstein.
The website features an extensive collection of resources for businesses
in the toy industry, including:

* Daily news;
* Free email newsletters;
* Upcoming trade shows;
* International trade resources;
* Membership information; and,
* A private networking and discussion forum for members.

Business Editors

----The American Marketing Association Orange
County is a group of marketing professionals dedicated to the
advancement and professional development of individuals working in
marketing and related industries.

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Members of the Toy Industry Association of Southern California include
private firms like Mattel, Inc.

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The partnership is a joint venture designed to better serve the
diverse needs of PRSA's members and provide enhanced value to the
public relations profession.cymfony.com