With 7,500 members providing workplace services for large corporations
around the world , CoreNet Global ( http://www.
"With Ketchum Personalized Media, organizations can reach individuals with
the right message at the right time in the right format," explained Paul Rand,
a Ketchum Partner, Chicago Managing Director, and co-leader of the development
team that oversees the service ."
Among the agency's technology experts are Adam Brown, director of eKetchum
Digital Media Group, who has more than 10 years of experience managing and
developing Web-based and other digital media interactive projects; Tony Noel,
chairman of Ketchum Madrid and an expert in mobile marketing; Aaron Heinrich,
technology practice director for Ketchum West, with more than 20 years of
experience in public relations and integrated-marketing communications; and
Cherry Velarde, vice president of Ketchum Newscan's Technology Practice in
Beijing, who with 14 years of experience helps organizations integrate online
media into their comprehensive communications strategies. But mobile marketing in the form of so-called Short Message
Service, or SMS, promotions are growing in popularity in the U.

About Ketchum
An innovator in communication since 1923, Ketchum delivers seamless
service around the globe through its 23 offices and 45 affiliates and
associates in North America , Europe, Asia Pacific and Latin America.

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Kotcher, Ketchum Senior Partner and Chief Executive Officer .

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Senior real estate executives from Philips, Microsoft, Intel, BP
International, Motorola , Cisco Systems, Asia Airfreight Terminal, City of
Chengdu and Jones Lang LaSalle have also confirmed as speakers.org ) operates in five global regions: Asia,
Australia, Europe, Latin America and North America, including Canada.
* Mobile Marketing: Delivers a wide variety of marketing information via
mobile phones anytime and anywhere.

Ketchum Personalized Media Continues Agency 's Record of Innovations
"For several years, Ketchum has been at the forefront globally in
developing and introducing new communications approaches that incorporate
breakthrough technology -- from our award-winning intranet and our early
adoption of eRooms to our Influencer Relationship Management program for
identifying and linking valuable allies to organizations," noted Raymond L.

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"
In terms of sponsorship, Mr Watton noted that CB Richard Ellis, Colliers
International, DTZ Debenham Tie Leung, Haworth, Hongkong Land, Jones Lang
LaSalle, K.org for details .

For more information , please contact:

RFP
Janet Middlemiss
Tel: +852-2857-3832/9195-7829
Fax: +852-2840-1284
Email: jm@rfpmagazine.

Initially, Ketchum Personalized Media, which will evolve continuously,
will help organizations with five of the fast-emerging online tools,
including:

* Blogs: Online conversations, diaries, and commentary of their owners on
a variety of topics, and whose growth in numbers to more than nine
million, indicate that individual voices are more influential than ever
in the marketplace.S.
lags in mobile marketing, it leads with podcasting, due to market penetration
of iPods and other MP3 players.

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Blends Online, Wireless Tools Such as Blogs Into Firms'
Communications Strategy

NEW YORK, Ketchum, a leading marketing and
corporate communications firm, today launched Ketchum Personalized Media(SM),
a global service that advises organizations to know how , why and when to
integrate the growing roster of online and wireless media -- from blogs and
podcasts to mobile marketing -- into their overall communications strategy. six months to 18 months
behind us. Podcasting has some catching up to do in
Europe and it is still relatively unknown in mainland China and Hong Kong.

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Essentially, podcasts
are niche radio programs on the Web that enable organizations to bypass
mainstream media gatekeepers to deliver their messages directly to the
marketplace. Mobile technology is still evolving with
wireless devices quickly turning into multimedia devices, thereby
expanding the possibilities for mobile-marketing content.

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Many organizations don't have the time or the resources to keep track of
the burgeoning number of media technologies. RSS is experiencing
rapid interest and adoption in the U.

Global Differences Define Today's Online Technologies
"With its global scope and analysis , Ketchum Personalized Media
specialists can help an organization determine what online technologies will
work best and where," says Jon Higgins, Ketchum partner and CEO of Ketchum
Europe who, with Rand, oversees the service.S.Ketchum.omnicomgroup. Additional information on Ketchum, its

award -winning work, and past press releases can be found at
http://www.

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Raheja Corp, MTM Solutions, Regus , RMZ
Corporation, Shapoorji Pallonji + Co, Nokia, Motorola, palmOne and Siemens had
committed their support.S.
For more information about Ketchum Personalized Media, visit
http://www.

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"
Short Message Service is a feature available with some wireless phones
that allow users to send and/or receive short text messages.

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Industry Leaders to Deliver Insight at Gathering of Real Estate Experts From
Around the World and Hong Kong

HONG KONG, Feb.S.

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Details regarding registration and corporate sponsorship can be attained
by contacting Eleanor Estacio on (1) 404 589 3217 or
eestacio@corenetglobal.
Reflecting the rapidly changing communications landscape, Ketchum
Personalized Media specialists help organizations understand, evaluate and
employ, where appropriate, the emerging media tools to create a fresh dialogue
with various target audiences.

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Notes

Arrangements for the appearance of Chin-Ning Chu are made through
BigSpeak!, Santa Barbara CA, http://www.

Ketchum Launches Global 'Personalized Media' Service

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25 /Xinhua-PRNewswire/ -- CoreNet Global announced today
that it is to open its Global Summit in Hong Kong on March 21-23 2005, with a
welcome address from the Hong Kong SAR Government's Secretary for Housing,
Planning + Lands, Mr Michael Suen.
"All are individually recognized for their individual achievements and
will leave delegates with a wealth of knowledge to take back to their
respective organizations.corenetglobal.corenetglobal.
* Podcasting: A Web-based broadcast medium in which audio files are made
available online -- it's blogging gone audio.
* Search Engine Optimization, or SEO: Control of the order that links
appear on the results pages of key online search engines so that, for
instance, links to organizations' Web sites appear top-of-list for
qualified audiences such as consumers and reporters. In 2004, users numbered an
estimated 668.

rajiv macroeconomic

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With 25 speakers from over 10 countries, corporate real estate leaders
will meet to discuss issues that will shape the profession in the future, plus
the challenges and opportunities associated with an industry that global
demographics suggest will continue to grow.2 trillion in worldwide corporate
assets totaling 700 billion square feet of owned and leased office, industrial
and other space.Bigspeak. "Mobile Marketing, for instance,
is hugely popular in Europe and Asia with the U.

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org

But Ketchum has the technological
expertise to help dispel that uncertainty. as users of iPods and other MP3
players multiply; already most journalists use RSS aggregators to keep
them up-to-date on breaking news.

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"A lot of conflicting information and anxiety
exist about how to incorporate these new online technologies into
'traditional' communications programs.ketchum.

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Enright (Sun Hung Kai Professor of Business
Administration, University of Hong Kong) who will deliver a
presentation on China's Emergence and Asia's Real Estate Markets;

-- Ms Chin-Ning Chu (Author, Entrepreneur + Strategist) who will discuss
Leadership , Strategy, and Sun Tzu's Art of War;

-- Mr John Saunders (Head of Regional Property Research , Credit Lyonnais)
who will provide a macro-economic/business overview on the global
corporate real estate market.
The CoreNet Global 2005 Asia Summit will be held at the Island Shangri-La
Hong Kong on March 21-23, 2005.
CoreNet Global members manage US$1. Alternatively , please visit
http://www.com

CoreNet Global
Melanie Hill
Tel: +44 -2920-520814
Fax: +44-2920-522141
Email: mhill@corenetglobal. But Ketchum Personalized Media
specialists follow and understand them, and they will assist organizations to
help provide perspective and begin building a strategy to help harness the
power of these technologies.6 million new users in China alone in
the 2004 fourth quarter.
With their new-media expertise, Ketchum specialists in each major global area
will assist organizations in determining which tools will deliver the best
return on investment.

Nonprofessional web sites on business news issues or commentary

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Already, there are 5,000-plus podcasts and counting, and
three in 10 iPod/MP3 player-owners have downloaded a podcast.5 million with 14.com).

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S. Europe and Asia.

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The service also counsels organizations on how
these new media tools can complement their existing public relations programs. While the U . "What Ketchum
Personalized Media recognizes is that traditional media now needs to live side
by side with a host of new tools and techniques that give the 'power of the
press' directly to individuals and groups.com.

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Raheja Constructions, K.org ,
http://www.org.com .
* Really Simple Syndication , or RSS: A method for ensuring broad
distribution of blogs and podcasts by circumventing cluttered e-mail
boxes and delivering information upon request directly to consumers,
journalists and others who sign up to receive it., thanks to
high-profile phone-in-vote campaigns, such as Fox 's popular 'American Idol'
show.com.

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Mr Michael Suen Secretary for Housing Planning + Lands to Open CoreNet Global 2005 Asia Summit

High on the agenda is the SAR Government's Mr Michael Suen , who will open
the summit on March 21st by discussing the government's role in helping to
stimulate the growth of the corporate real estate sector.
Commenting on the presenters, Mr Richard Watton , Asia Regional Chair for
CoreNet Global stated, "We are delighted to be bringing together a group of
speakers who will bring stimulating and challenging ideas to the Summit."
Reflecting its global emphasis, Ketchum Personalized Media is organized
around three global product managers and five regional product managers
throughout the U. (NYSE: OMC;
http://www.

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He also expressed that delegate registrations were encouraging with
attendees coming as far a field as Europe, USA , Australia and across Asia.corenetglobal. A
leading global public relations firm and the PRWeek 2002 Agency of the Year,
Ketchum is a unit of Omnicom Group Inc.

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The Opening Plenary will also include keynote presentations from some of
the best minds in corporate real estate and academia, including:

-- Mr Michael K. With its
five global practice areas, Brand Marketing, Corporate Communications,
Healthcare, Food + Nutrition, and Technology, Ketchum offers clients a unique
breadth and depth of marketing and corporate communications expertise.