310-246-1801
press@honigcompany.

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Finding
movie listings on the go is simple - 4INFO Movie Times gives users the
ability to search for movie show times at every major theatre in the
U. Originally launched
in 1997, SearchABC.

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More information is available at
http://www.

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com was developed to improve the Internet search experience
by closing the gap between the user's search intention as expressed in the
initial search query and the results presented by the search engine.

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4INFO Launches Innovative Mobile Search Service; Relevant Real-Time Search Results Delivered Directly to Mobile Phones

The nation's most
complete and comprehensive database of stores and businesses in every
neighborhood is just a text message away.com search engine. This initial
prototype became the basis for the SearchABC technology.

crawls engine

From movie
listings to sports scores to directions to a local restaurant, 4INFO
delivers relevant information to users wherever they are. And, day
traders can rejoice since 4INFO stock prices covers all major US
equities as well as most mutual funds and small-cap stocks.

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"Our mission is to provide users with a single community driven search,"
said Nathan Joseph, vice president of pay-per-click search operations of
Mainstream Advertising.

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The
service works with every major wireless carrier including Verizon,
Cingular and SprintPCS. For example, when searching
for Starbuck's in Palo Alto, 4INFO returns the addresses and phone
numbers for four Starbuck's in the area via text message. SearchABC .

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+ NEW ORLEANS----March 14,
2005--From the CTIA Wireless 2005 show in New Orleans, 4INFO Inc.

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Business Editors/High-Tech Writers
CTIA Wireless 2005

SAN MATEO, Calif.
Mobile phone users simply text message 4INFO with their search
query (44636) and 4INFO processes the search and within seconds
delivers, relevant results via text message.

Mainstream Advertising Re-Launches 'SearchABC ' Search Engine

"We are deploying a better methodology for refining
queries and mapping users with the right search results. In late 2004,
SearchABC deployed a new technology to categorize Web pages by user intent,
enabling an early form of contextual targeting for banner advertising.

Mainstream Advertising, Inc.mainstreamadvertising.

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"4INFO allows wireless users to quickly and
easily search for information from their mobile devices.

About 4INFO Inc.

4INFO Inc . The company's NBCSearch advertising network feeds paid listings
to approximately 5 billion searches every month.

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com

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4INFO is
headquartered in San Mateo, Calif.

Contact: Steve Honig
The Honig Company, Inc.

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4INFO's mobile search utilizes sophisticated and patented
technology to deliver the most relevant results.
There are millions of words in the lexicon and no syntax is required., provides technology-based merchant services
that facilitate and drive growth in online transactions and connects merchants
with consumers who are searching for information, products and services on the
Internet. Mainstream Advertising is
based in Woodland Hills, Calif.

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The search uses
natural language processing and features user-specific intelligence.

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"Mobile phones and text messaging are ubiquitous, creating a
tremendous market opportunity for mobile search," said Pankaj Shah,
founder and CEO, 4INFO.

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4INFO provides text messages of
sport scores, weather and flight information, movie times and stock
quotes, local directory assistance and real-time information.

, Mainstream Advertising, a
leading Internet advertising and paid search marketing company, announced
today it has re-launched its SearchABC.

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"
4INFO offers something for every mobile user.4Info.

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The response can feature
a one-click phone number to call.

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net), a leading mobile search service,
allows users to quickly, easily and affordably find relevant
information on their mobile devices.

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(www.

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4INFO 's
mobile search allows consumers to quickly and easily search for
information using their wireless devices and is free for users.S.com.

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"
SearchABC was founded in 1997 by a group of graduate students in Southern
California that developed an extensive proprietary knowledge base to create
relationships among words as well as between words and concepts. Their integrated performance-based advertising and search marketing
services enable merchants to more efficiently market their products and
services across multiple online distribution channels, including search
engines, product shopping engines , directories and other selected Web
properties.

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announced today the launch of its mobile search service. 4INFO users can search for local
directory assistance, movie times, sport scores, stock quotes,
weather, flight information and other real-time information.com Optimized for Better Search Results, Improved 'What's Hot'
Listings

WOODLAND HILLS , Calif.

Mainstream Advertising has now further optimized the overall search
experience on SearchABC by leveraging its patented technologies that offer
benefits such as:

* improving search results by monitoring end user behavior/click-stream,

* re-ranking results to bring the most relevant search results to the
top,

* proprietary statistical analysis to bring fresh results to the top and
eliminate stale results,

* behavioral re -ranking that reflects the knowledge and interests of real
people (group or network), providing more relevant results than
computer-based algorithms,

* a "What's Hot" sidebar in any vertical to drive traffic and educate
users, containing information that is highly relevant and reflects the
interests of the individual/group or community, and

* filtering tools to focus search results within a community by interest,
location or policies .

SearchABC is the flagship search engine product of Mainstream Search, a
division of Mainstream Advertising.

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