The new books, nearly 1 million in total, will be delivered to
every home and business
in these new markets beginning this fall. The PhoneGuide acquired Access Pages in 2004.com) and
Halyard
Capital Fund, (www.
us books
vss.listing telephony
Publishing Writers/Business Editors
THE WOODLANDS, Texas----The
User-Friendly Phone Book, LLC, a leading independent yellow pages
directory publisher based in
The Woodlands, Texas, today announced it
has entered into a definitive agreement to acquire Champion
Directories. The four "Champion Pages" directories -- Tri-County,
Steel Valley, Ohio Valley and
Firelands Area-Wide -- will expand
User-Friendly's growing presence in Ohio.
Paitsel D.eastlink
. currently
distributes 994,000 directories with distribution expected to increase
to 1,800,000
.ottawa listing
The User-Friendly Phone Book Acquires Champion Directories; 4 Champion Pages Directories Located in
Ohio
This opportunity solidifies our footprint
in Ohio and intensifies our commitment to offer
advertisers a
cost-effective alternative to the utility monopoly," said Bruce
Howard, chief executive
officer of User-Friendly.
User-Friendly currently publishes yellow page directories
throughout
Texas, California, Louisiana, Kentucky, Oklahoma, Indiana
and Ohio.industry providers
"The User-Friendly Phone Book
is excited to acquire an already
successful Champion Pages.yponepublishing. The first London area
PhoneGuide took on traditional phone
directories in late 1997 by offering unique features such as
large
print, postal codes beside listings, community information, maps, and
talking pages.
About ypOne Publishing, LP
ypOne Publishing, LP (www.
listing into
championdirectories."
The
Phone Guide has already begun its sales campaign, calling on
businesses in Ottawa, Halifax, Chatham
, Elgin, and Sarnia.book us
com.com), the eastern Canadian communications and
entertainment provider. The
company's chief investors are
Halyard Capital Fund of New York and Frontenac Company of Chicago.
The
Brampton sales campaign begins in late May. There are currently 109 Canadian employees.wireless regionalized
,
said
, "We are extremely pleased to become a part of The User-Friendly
Phone Book, one of the fastest growing
independent publishers. Since the company's inception in 1999, the User-Friendly
management team
has successfully launched or acquired assets within 10
new markets, including three of its four largest
directories.-based ypOne Publishing, today becomes the largest
independent directory publisher in
Ontario with the launch of five new
Phone Guide yellow pages shopping directories in Ottawa, Brampton
,
Chatham, Elgin, and Sarnia.
"This partnership enables us to combine the strength of our product
with the recognition of the EastLink brand and community presence,"
said Campbell. Ultimately
, we
plan to publish directories from coast to coast."
About the PhoneGuide/ Access Pages
The PhoneGuide (www.industry listing
At the same time, the company is launching a new directory in
Halifax
, Nova Scotia, marking its first venture in that province.
"Today we are connecting buyers and sellers
in these six markets
in a unique and powerful way," said ypOne President Erik Jensen. "We are continuing
to expand our business in North America. "The
success that PhoneGuide has created is a direct result
of delivering
yellow pages that consumers use and advertisers derive value,"
Campbell said. It
is distributed by ypOne Canada
Ltd. In addition to management, ypOne Publishing, LP enjoys
equity
sponsorship from Frontenac Company (www.us directory
For more information about
User-Friendly Phone Book, visit
our Web site at www.halyardcapital.telecom installers
8 million directories in the United States
and Canada.book sections
User
-Friendly is a portfolio company of VS+A Communications Partners
III, LP, and the private equity affiliate
of media industry merchant
bank Veronis Suhler Stevenson, www."
Jensen said ypOne continues to
plan for growth in new markets.
"PhoneGuide advertisers enjoy strong results from our
directories
," said Campbell.Directories of sites offering telecommunications information and resources.
covering directories
They
have
proven to deliver the same great features our consumers and
advertisers expect."
The User-Friendly
Phone Books offer users a clear-cut format and
large type, easy-to-find information, colorful tabs
for speedy
reference, local menu guides, and informative community pages to help
them find the
numbers they need -- quickly, effortlessly and directly.
installers satellite
S. The call counts continue to increase, year
over year, confirming that we are giving both consumers and
advertisers high value.com), a member
of BMO
Financial Group.wireless telecommunications
About User-Friendly Phonebook
User-Friendly is a leading independent
yellow pages company with
directories in Louisiana, Texas, California, Oklahoma, Kentucky,
Indiana
and Ohio.
Publishing Writers
HOUSTON----ypOne Canada, a
subsidiary of U.
"ypOne
is a strong, growing, competitive directory publisher," said
Jensen.frontenac.ottawa telephony
Meadows, president
/owner of Champion Directories Inc.
currently publishes 16 directory titles, and following this
announcement
, that number will rise to 22.yponepublishing.ottawa vendors
ufpb.net
About Champion Directories
Champion
Directories is an independent yellow page publisher
currently distributing four directories in Ohio
-- Tri-County, Steel
Valley, Ohio Valley and Firelands Area-Wide.ypOne Launches 6 New Canadian Directories;
Now Largest Independent Directory Publisher in Ontario; ypOne Continues Its Rapid Expansion in North
America
telephone around
"Halifax is an especially exciting region for us and is
just the beginning of our expansion
beyond Ontario. "Our Call Measurement System provides
advertisers with concrete proof that our books
are delivering customer
calls to their businesses., a London-based company formerly known as Southwestern
Publishing.
About ypOne Canada Ltd
Doing business as Phone Guide/Access Pages, ypOne
Canada Ltd. ypOne Canada Ltd.ottawa regionalized
Distribution of the new directories nearly doubles the size of the
company's distribution in Canada. "This
announcement marks a milestone in our continuing expansion
in Canada
and in our commitment to publish the most comprehensive directories in
the markets we
serve.
"Our new directories present tremendous growth opportunities for
us in Ontario," said Campbell
. "These are strategic growth decisions
and the first of many planned expansion stages.com) is a rapidly
growing mid-size North American publisher currently publishing 53
titles and distributing 3.vendors ontario
User
-Friendly provides its users with a superior
product to ensure high usage rates by utilizing customer
-focused
innovations such as large print sizes and helpful community sections.com
Advertisers will
benefit from the Phone Guide's wider scope to
match consumers' shopping and travel patterns and a
Call Measurement
System that proves the value of their ads by enabling them to track
and analyze
calls generated by their ads.telephony organised
Gary Campbell, Director of
Canadian operations, is heading up the expansion
effort.
In Halifax, ypOne has entered a unique co-branding partnership
with local communications
and entertainment provider EastLink to
provide directories to all households and businesses in this
market. Advertisers consistently find advertising in
ypOne directories to be a cost effective alternative
generating
increased value and return on investment for their advertising
dollars.telecommunications marks
"
ypOne Canada
, Ltd has been publishing directories in Southern
Ontario under its PhoneGuide brand for more than
eight years. and Canada.books ottawa
For more information
about Champion Directories visit www.com
Other unique features of the new Phone Guides include
easy-to-search government pages, coupons
, postal codes, larger print,
golf and restaurant guides, and electronic yellow pages, which can be
found at www.phoneguide. ypOne Publishing, LP continues to actively seek
expansion opportunities
in both the U.organised directory
We are clearly moving
closer to out goal of being the book of choice for all households
and
businesses in Ontario."
The new Phone Guides will provide consumers with the same
content
-rich features that users enjoy in other ypOne markets,
including full color city and area maps and
community pages that
contain points of interest, community events, easy-to-find school
pages,
and stadium seating charts.wireless vendors
The
expansion in Halifax is being undertaken in partnership with EastLink
(www.ca) has been published in
Southwestern Ontario since 1997.S.industry books
A community sponsored library.
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