Completely Redesigned Products and Simplified Shopping Experience

LAS VEGAS, Sealy, the leading bedding manufacturer
announced today the relaunch of its flagship Sealy Posturepedic brand.com.

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For more information on
Sealy, Inc. visit http://www.

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and international media. In addition to its licensees, Sealy's Asian
joint venture operates in Hong Kong, Malaysia, Philippines, Singapore, Taiwan
and Vietnam.9225
mlachapelle@sealy.

Sealy Announces Price Increases Across Domestic Product Lines

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Including its subsidiaries, Sealy has 30
manufacturing plants in the United States, Canada, France, Italy, Brazil,
Argentina, Mexico, Uruguay and Korea . The second building is under construction and will open in 2007;
officials are now leasing the third building to a broad cross-section of the
home furnishings industry."

"We're relentless in researching the latest advances in sleep technology
to improve and refine our mattresses, which is why Sealy has more patents on
mattress and box spring technologies than any other manufacturer . What we learned is that consumers want
better tools to select the right product for their particular needs and
alternatives to help them sleep soundly," said Tracey Denton, core team
leader, Sealy Posturepedic. To Offset Unprecedented Cost Increases of Polyurethane Foam and Other
Materials

ARCHDALE, N.

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For more information on
Sealy, Inc.774 .
* Sealy Posturepedic (innerspring) features the proprietary Comfort
Support System (CSS) to provide restful and supportive sleep.
We completely redesigned the way we operate -- from research, design and
manufacturing to the way we engage our retail customers and consumers in the
Sealy Posturepedic experience," said Philip Dobbs, senior vice president,
Marketing.

Redesigning the consumer shopping experience
"The extensive consumer research we've conducted helped us align product
design with specific consumer needs.
The price increases will vary by product line and mattress size and are
scheduled to take effect November 14.

This category lists companies utilizing the dry-laid webforming technology, or for which this technology is their core production technique.

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Sealy is the largest bedding manufacturer in the world and is the leading
bedding company in North America. Sealy-branded
licensed products include: crib mattresses, sheets, pillows , mattress pads and
comforters, office chairs, futons and sleep sofas. The Body Series
features the Alignment Zone, which provides an enhanced level of
support and comfort that's "right for your back, right for your body. No date has been set for an official roll-out at retail; a
limited Beta test is planned for the spring.
Sealy is the largest bedding manufacturer in the world and is the leading
bedding company in North America.
Sealy is the largest bedding manufacturer in the world, and is the leading
bedding company in North America.

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World Market Center expects the January furniture market will be attended
by tens of thousands of qualified buyers and by more than 350 journalists from
the U.

Contacts:
Grayson Dixon 336.com

At the Las Vegas furniture market, Sealy will unveil its new technology
which has the potential to revolutionize the way that consumers shop for and
select a mattress.com

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com.599. Including its subsidiaries, Sealy has 30
manufacturing plants in the United States, Canada, Puerto Rico, France , Italy,
Brazil, Argentina and Mexico and OEM manufacturing in Korea, Malaysia,
Southeast China and Taiwan.

Contacts:
Maria Lachapelle 336.dixon@mullen.com

Maria Mayer 336.9225
maria.

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World Market Center
World Market Center is an integrated home and hospitality contract
furnishings showroom and convention complex in Las Vegas. Inner-tufting within the
mattress, available in most models, stabilizes the comfort layers to provide a
denser feel and long-lasting quality and durability.

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When fully built,
at 12 million square feet in 8 buildings , World Market Center will be the
largest trade show facility in the World. The CSS
builds on the successful UniCased platform and offers additional
features and benefits.

Advancements in Pressure Point Materials
The advanced technology and materials in the new line reduce pressure
points -- providing relief from tossing and turning.dixon@mullen., Sealy announced today that it will
raise prices across all its domestic product lines to offset rising costs of
raw materials used in the manufacture of its bedding products. The industry
has seen unprecedented cost increases in polyurethane foam as well as price
hikes in fuel and other petroleum-based commodities as a result of this
season's hurricane disasters.

Contacts:
Grayson Dixon 336 .774.

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World Market Center officials are excited to have Sealy, the top bedding
manufacturer exhibiting in the Pavilions for the January 2006 Las Vegas
Market, as well as becoming a permanent tenant in the second building for the
January 2007 show. Including its subsidiaries, Sealy has 30
manufacturing plants in the United States, Canada, France, Italy, Brazil,
Argentina and Mexico .com

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"World Market Center has done a terrific job in creating a world-class
environment , drawing tens of thousands of buyers from more than 80 countries
and an array of quality companies -- and Sealy is proud to be among them,"
said Larry Rogers, president, Sealy International. The Las Vegas Market opens January 30 and runs through
February 3, 2006.

Sealy Launches New Posturepedic

The new Posturepedic line is expected to retail at $499 to $2,999 for
queen sets.com
Grayson Dixon 336.

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sealy. The 12 million square foot campus
will showcase furniture, decorative accessories, lighting, area rugs, home
textile and related segments, as well as a Design Center open year-round to
the trade.9226
grayson.9226
grayson.C.mayer@mullen.

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, Sealy and World Market Center (WMC)
announced today that Sealy will exhibit at Las Vegas Market in January, 2006
and that Sealy has leased a permanent showroom in Building B at WMC beginning
in 2007. With the addition of Sealy, Las Vegas
Market has definitely become 'the destination' for bedding buyers in the home
furnishings industry.

Sealy, Inc.
"Our consumer research has helped us create an engaging experience for
consumers and ensure the Sealy Posturepedic brand is relevant and motivating,"
added Ms. Denton.

Sealy, Inc. There are a total of 12 international licensees
operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic,
Saudi Arabia, Japan , New Zealand, Thailand, South Africa, the Bahamas and the
United Kingdom.

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This launch
of the new Sealy Posturepedic is a significant step forward for us because we
didn't stop at producing a great line of proprietary products at great value. The entire Sealy
Posturepedic line is protected by Sealy's proprietary FlameGuard(R) technology
and is compliant with flame resistant (FR) product standards in advance of the
anticipated 2007 federal mandate.

Sealy Inc.

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Lachapelle 336 .

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* Sealy Body Series (luxury innerspring) is a collection of specially
designed mattresses with superior support and comfort for targeted
areas of the body, such as the shoulders and lumbar.774. For more information on
Sealy, Inc.

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visit http://www.
Temporary exhibits will be located at the Pavilions adjacent to World Market
Center and at the Mandalay Bay Convention Center , as well as Off-Price Home +
Gift at the Las Vegas Convention Center.dixon@mullen.
Sealy produces and sells a full range of mattresses under the Sealy, Sealy
Posturepedic(R), Stearns + Foster and Bassett brand names.774. In addition to its licensees, Sealy has a joint venture in
Southeast Asia and Korea.

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There are a total of 12 international
licensees operating in Spain, Portugal, Australia , Israel, Jamaica, Dominican
Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the
Bahamas and the United Kingdom.2339
mlachapelle@sealy. The
newly launched Sealy Posturepedic collection features a series of consumer-
inspired designs, advancements in pressure point materials and technology, and
in-store tools to greatly enhance the consumer shopping experience.

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C. Babs Blair , Director of Leasing at World Market Center
commented, "Sealy is such a well known and respected name in the bedding
category and we are proud to have them as temporary exhibitors for 2006, as
well as future tenants in Building B."
Sealy will exhibit in Pavilion II in January 2006.403. The new technology, called Sealy Touch, is a consumer-
oriented "touch screen" designed to simplify and enhance the consumer in-store
experience.774.

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S. The second Las Vegas Market is being held January
30 - February 3, 2006 with permanent showrooms on-site at World Market Center.3062
jneville@lasvegasmarket .

The new Sealy Posturepedic is the most advanced Posturepedic ever. visit http://www.com . Now, we're focused on working as thoughtfully as possible to
help our retailers manage the impact of these costs on their businesses," said
Dave McIlquham, chairman and chief executive officer of Sealy.

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com
Jessica Neville 702.

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Sealy, World Market Center Announce Sealy's Exhibit for January Furniture
Market

ARCHDALE, N.
"Las Vegas Market provides our west coast and international customers with
a convenient and accessible location and offers Sealy another opportunity to
showcase our portfolio of products, meet with customers and do business," said
Dave McIlquham, chairman and chief executive officer of Sealy. In addition to its
exhibit at WMC, Sealy will also showcase an array of its product offerings at
The Aladdin Hotel . Polyurethane foam is one of the primary
materials used in mattress construction.
Sealy produces and sells a full range of mattresses under the Sealy, Sealy
Posturepedic(R), Stearns + Foster and Bassett brand names.

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Sealy produces and sells a full range of mattresses under the Sealy, Sealy
Posturepedic(R), Stearns + Foster and Bassett brand names.sealy.9226
grayson.

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Sealy Leases Permanent Showroom at World Market Center

com
Maria G. Sealy has 12 international licensees operating in
Spain, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan,
New Zealand , Thailand, South Africa, the Bahamas and the United Kingdom. Sealy-branded
licensed products include: crib mattresses, sheets, pillows, mattress pads and
comforters, office chairs, futons and sleep sofas .
"We've turned the corner on the supply chain issues relating to the
shortage of TDI.
Working with customers and Sealy's international supply chain, Sealy has
been able to increase its total supply of foam to meet forecasted customer
demand. Sealy-branded
licensed products include: crib mattresses, sheets, pillows, mattress pads and
comforters, office chairs, futons and sleep sofas.sealy.

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