----Starwood
Hotels + Resorts Worldwide , Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts .com
Grayson Dixon 336.

fogarty ticking

"

Four Points by Sheraton Celebrates Bed Launch with World's First
"Nap Hotel"

To launch the Four Comfort Bed, Four Points by Sheraton is opening
the world 's first nap hotel, designed to help Americans adjust to
Daylight Savings Time and coinciding with National Napping Day (April
4). Anthony, Ph.
Four Points by Sheraton, with more than 130 properties in 17
countries, is owned by Starwood Hotels + Resorts Worldwide, Inc.

Sealy Inc.

duvets nsemarkt

pillows plaids

Four Points by Sheraton hotels cater to business and leisure
travelers as well as meeting planners seeking a quality, mid-priced
and value-oriented product.starwoodhotels.

zhen makoti

"Four Points by Sheraton understands what travelers want and is
taking steps to ensure that our guests' most important needs are met
and that time spent on the road is more special than you thought it
could be," said Hoyt Harper II, the brand's senior vice president.
The new product is designed to appeal to the growing market segment who want
memory foam's individualized comfort and support at a competitive price.
The new 8-Series TrueForm is expected to retail at $1,299 for queen sets.

inners bedcovers

The bed is both cozy and inviting , featuring
a great new design that will appeal to our guests. Complimentary naps will be available today from 6 a.dixon@mullen.

ticking fogarty

In addition to the stylish, plump and plaid
duvet available in a rich palette of colors to match each hotel's
decor, the bed features a plush mattress and a welcoming quartet of
pillows for relaxing that includes two feather/down sleeping pillows
and two oversized lounging pillows.
Boston University Professor William A.S. The
TrueForm line also includes the 11-Series and 9-Series memory foam mattresses,
which were successfully introduced in 2005.
Sealy produces and sells a full range of mattresses under the Sealy, Sealy
Posturepedic(R), Stearns + Foster and Bassett brand names.

filled inners

Just as
the Westin Heavenly Bed served as a wake-up call to the upper and
upscale hotel segment in 1999, the Four Points by Sheraton Four
Comfort Bed is the first of its kind to roll out in the
moderately-priced hotel arena.sealy.

filled lyocell

is one of the leading
hotel and leisure companies in the world with approximately 750
properties in more than 80 countries and 120,000 employees at its
owned and managed properties.

Sealy Launches 8-Series TrueForm (TM) Memory Foam Mattress

This category lists manufacturers of bedding products filled with feather and down.

filled ticking

9225
mlachapelle@sealy.

encased hometex

m.
to 6 p. at 545 Fifth Avenue (between E.
Starwood Hotels + Resorts Worldwide, Inc.
Sealy is the largest bedding manufacturer in the world and is the leading
bedding company in North America.

geneve ribeco

(NYSE:HOT) launches its latest salvo
in the ongoing battle of the hotel beds with today's debut of its
long-awaited Four Points by Sheraton Four Comfort Bed in 5,000
guestrooms in 30 of its 100 hotels throughout North America.m.
"The 8-Series TrueForm was developed in response to consumer demand.

makoti yuexing

Four Points by Sheraton brings a whole new level of style and
comfort to the moderately-priced hotel category with the launch of its
Four Comfort Bed. 45th Streets) in
midtown Manhattan. For
more information, please visit www.774.

ribeco bedcovers

napping.

lyocell parka

Representing a $13 million investment,
the Four Comfort Bed will be in all Four Points by Sheraton hotels in
North America by end of summer 2005. Regis, The Luxury Collection,
Sheraton, Westin, Four Points by Sheraton , W brands, as well as
Starwood Vacation Ownership, Inc.com

** Please contact Starwood's new , toll-free media hotline at (866)
4-STAR-PR (866-478-2777) for photography or additional information . Sealy has 12 international licensees operating in
Spain, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan,
New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom .com.

Contacts:
Maria Lachapelle 336.

geneve bedspreads

Additional bed components include
a bed skirt , mattress pad, plush blanket, and a decorative pillow
featuring the brand's signature compass logo . Conveniently located in midtown Manhattan, the Four Points by
Sheraton "Napitat" will offer weary New Yorkers a chance to get back
that extra hour of sleep in cozy Four Comfort Beds.**

* William Anthony is a professor of rehabilitation counseling and
the executive director of the Center for Psychiatric Rehabilitation at
BU Sargent College of Health and Rehabilitation Sciences.
To learn more about National Napping Day, find tips for
participating, read about the napping surveys, or to take a napping
quiz, visit The Napping Company's website at http://www.

lyocell fogarty

In addition to the high -speed Internet
access services, key features include an on-premise restaurant serving
cooked-to -order breakfast, complimentary bottled water, room service
with a 30-minute delivery guarantee, swimming pools, fitness
facilities, business services and meeting space with catering
facilities.
In addition, Sealy TrueForm mattresses can be merchandised with TrueForm
Contour and TrueForm Comfort memory foam pillows from Pacific Coast Feather,
Sealy's top-of-bed licensee.

plaids geneve

Sealy-branded
licensed products include: crib mattresses, sheets, pillows, mattress pads and
comforters, office chairs, futons and sleep sofas.

wanxiang percale

Battle of the Beds Heats up with Launch of the Four Points by Sheraton Four Comfort Bed; A New Kind of Style and Comfort Arrives at Starwood's Moderately-Price

Business Editors /Travel Writers

WHITE PLAINS, N. Four Points by Sheraton
is the official hotel sponsor of National Napping Day.

fogarty geneve

Following in the footsteps of the Westin Heavenly
Bed and sister brand Sheraton's popular Sweet Sleeper Bed, the Four
Points by Sheraton Four Comfort Bed is a multi-layered, cozy cocoon
designed to pamper guests.
"We're all about providing our customers with a product that will
reflect their lifestyle, and our new bed offers all the relaxation and
comfort that they crave. Four Points by Sheraton hotels are located at airports, in
mid-sized cities, leisure destinations, and business and commercial
centers. With internationally renowned brands,
Starwood is a fully integrated owner , operator and franchisor of
hotels and resorts including: St.

ribeco fogarty

D.com/

JOURNALISTS - PLEASE NOTE: JOIN STARWOOD'S PRESS RELEASE ALERT
SERVICE TO RECEIVE STARWOOD COMPANY NEWS AND INFORMATION
To become a member, simply access the Starwood website, at:
www.
Across the TrueForm line we offer differentiated comfort choices at price
points that appeal to consumers.9226
grayson.

parka encased

" Four Points by
Sheraton offers the self-sufficient traveler a new kind of comfort and
style combined with a spirited "can-do" service - all at an honest
value. New Line Will Maximize Opportunity In Growing Market Segment

LAS VEGAS, Sealy, the leading bedding manufacturer
announced today the launch of its 8-Series TrueForm(TM) memory foam mattress. Including its subsidiaries, Sealy has 30
manufacturing plants in the United States, Canada, Puerto Rico, France, Italy,
Brazil, Argentina and Mexico and OEM manufacturing in Korea, Malaysia,
Southeast China and Taiwan. For more information on
Sealy, Inc.774.

filled nsemarkt

The hotel will
provide "nappers" with an oasis of comfort that is both uncomplicated
and relaxing. 44th and E. and
is consistently rated as a top performer in the mid-priced category by
Business Travel News' "Annual U. Hotel Chain Survey.com/press Once you reach the home page, enter your e-mail
address, and click "Subscribe". TrueForm provides the latest in memory foam
technology with the quality assurance of the Sealy Posturepedic name," said
Philip Dobbs, senior vice president, Marketing.
TrueForm's advanced materials conform to every curve , gently cradling the
full length of the body in individualized comfort and support. visit http:/ /www.

ticking lyocell

Y.,
world-renowned nap expert and his wife Camille Anthony, president of
The Napping Company *, who launched National Napping Day in 1999 to
showcase the many health and scientific benefits to napping, will be
on hand at the Four Points by Sheraton "Napitat" to tout the virtues
of napping and offer tips on how best to nap.starwood. TrueForm
responds to temperature and weight, reshaping itself to the body's sleep
position, and offers relief from tossing and turning and sleep interruptions
caused by a partner's movements.com