ZEDO started its operations in 1999 with its headquarters in San
Francisco, California and their development center in Mumbai , India.com,
Hi5. ZEDO uses a unique proprietary Third Generation Ad
Serving(TM) technology that is fast, scalable and is highly flexible in
meeting customer needs.
"IBM's addition of TICTOC to their software solutions portfolio
continues to validate Isogon's ability to offer unique value and
capabilities in both IT Asset Management and software development
tools," said Ron Nabors , Isogon's Senior Vice President Sales and
Marketing.

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With offices
across North America and in Europe, Hip uses its distribution business to
leverage into higher margin, higher growth areas of the electronic
entertainment industry, such as licensing, publishing and its proprietary
games and accessories. A simple, online interface between
TICTOC and ISPF ensures that programmers can specify testing on
individual development jobs or create a "wildcard" testing scenario
across groups of programs.

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Minimal
training is required to gain immediate benefits from TICTOC, and the
program is completely supported by a dedicated online help system. Isogon has helped
these organizations achieve the next level of IT Asset cost and
compliance risk control offering an integrated suite of cross platform
inventory, usage, and contract management software.

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In
addition, Hip Interactive Europe, as publisher of Pariah in Europe and
Australia/New Zealand, will release the game on May 6, 2005. ZEDO is a global
company with headquarters in San Francisco and offices in Boston, the UK and
India.

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The expansion of the development teams is to strengthen ZEDO's
thrust on innovation and the addition of new and exciting features which meets
market needs.
"The past few months have been extremely encouraging with respect to
growth in the ad serving market. ZEDO currently leads the industry in Transition Ads
and Full Page Ads. Its full feature set is presented in an intuitive and
highly acclaimed graphical user interface.
Isogon's TICTOC offers the Mainframe industry's most comprehensive
programming language, environment, and format support; TICTOC is
widely recognized as the most advanced time-simulation testing tool in
the industry. All rights reserved.

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Groove
most recently published Digital Extremes' new first-person action game, Pariah
as well as co-published the highly anticipated multi-platform game, Playboy
The Mansion.

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"We are very pleased to have this highly anticipated game delivered to
our retail partners and will be updating our shareholders on it as sales
progress over the current fiscal year," commented Arindra Singh, Hip's
President and Chief Executive Officer.

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About Hip Interactive
---------------------
Hip Interactive (http://www.hipinteractive., the Leading Worldwide
Provider of Customer-Fit Ad Serving Solutions, today announced that following
the extensive expansion of its software development and technical support
teams, it has moved its headquarters to a larger space in San Francisco and
its offices in India to the Development Center in Andheri (E) in Mumbai.
ZEDO's support team now comprises of multi-level technical support with
dedicated senior support engineers who function as account managers for large,
key customers.

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Since
then they have opened offices in London and most recently in Boston.
Working alongside some of world's top marketers , ZEDO has developed a
robust, reliable and a highly efficient ad serving platform. More information on ZEDO is available at http://www. We welcome the opportunity to extend TICTOC's unparalleled
simulation testing capabilities to thousands of IBM clients globally
through this reseller agreement.

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ZEDO's new offices in San Francisco and India have state-of-the-art
facilities both in terms of technology and infrastructure and provide a
high-quality work environment for their employees.

TICTOC's support for just about any
programming language and multiple clock formats, shifting time zones
and specifying a virtual date are unmatched.

doom unofficial

TORONTO, May 6 - Hip Interactive Corp. (TSX:HP),
Canada's leading provider of electronic entertainment, including video games,
PC games, accessories and movies, announced today that Pariah shipped and is
on the shelves of retail outlets throughout North America.com. ZEDO
currently offers its product and services to over 400 customers worldwide.ZEDO.

data formats

Hip Interactive trades on The Toronto Stock Exchange
under the trading symbol "HP". SAN FRANCISCO, ZEDO Inc."

About Isogon

For the past 20 years, Isogon has provided dependable and
innovative solutions to the Global 2000 community.

ii formats

Hip Interactive Corp . announces launch of Pariah

ZEDO Expands Team; Moves to New Offices

isogon.

although minimal

The Company distributes all first party
products, including SCEA, Microsoft and Nintendo hardware, software and
accessories , as well as third party licensed video game software.

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It should be noted that although the data format has had some changes between its uses amound these five games, that the changes have been minimal .

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com and Hotwire.

ABOUT ZEDO
ZEDO is the leading worldwide provider of Ad Serving solutions for today's
online advertising needs.
By enabling virtual date and time testing, TICTOC helps software
development teams ensure their software performs as intended. "Last year IBM selected our SoftAudit for z/OS and our
Vista solution to complete their End-to-End IT Asset Management
solution .
Established in 1983, Isogon is based in New York City, with consulting
and sales offices in North America and London, in addition to business
partners throughout the world.

originally uses

About Groove Games
------------------
Headquartered in Toronto, Canada, Groove Games is a global publisher of
interactive entertainment software. Groove's mission is to partner with
leading developers and publish great games for avid gamers everywhere. ZEDO provides advanced features
including auto -optimization; profile based targeting (age/gender), behavioral
targeting, URL targeting, broadband targeting and supports many new and
effective ad formats. ZEDO offers 24-hour customer service and is renowned for
its quality and professionalism in serving its customers. Originally created to simulate Y2K scenarios,
TICTOC has emerged as a leading Mainframe developer's simulation tool
that is relied upon for exhaustive software testing around the world. The
IBM's reseller agreement will ensure TICTOC is available and supported
for users around the globe.

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Among ZEDO's
leading customers are Undertone Networks, CNET Networks, Live 365, Freeze.

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groovegames.

"We believe that innovation and service levels will drive the standards
in the online advertising industry and ZEDO's Customer-Fit approach will help
deliver better results to customers," he added.

IBM to Market Isogon's TICTOC the Mainframe Industry's Leading ''Date and Time Simulation'' Development Tool

It has been used other games also, such as: Doom II, Heretic, Hexen, and Strife.

record id

Business Editors/High-Tech Editors

NEW YORK----

Now Sold Through IBM Relationship, TICTOC Enables Rigorous "Date
and Time Simulation " Testing for Software Developers in Mainframe
Environment

Isogon, the leading provider of mainframe Software Asset
Management (SAM) solutions, today announced IBM (NYSE:IBM) will start
re -selling TICTOC, Isogon's date and time simulation software for
Mainframe developers. TICTOC enables testing at the end-of-period, a week,
month, quarter or year processing or simply testing across midnight or
any other critical time period. TICTOC offers some of the most stringent
security features, allowing managers to define which programmers
receive access even down to specific job groups or classes.com

Isogon, SoftAudit, and Vista are trademarks or registered
trademarks of Isogon Corporation.

The LMP data format originally appeared with ID Software's game Doom to record games.

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Developed by
Digital Extremes and published in North America by Groove Games, Pariah is a
First Person Shooter (FPS), which released on two formats - PC and Xbox(R). It has, therefore, encouraged us to invest
more in our infrastructure and resources," noted Roy de Souza, CEO of ZEDO,
Inc.

com . In addition,
Isogon offers tools that take programming efficiency to the next level
-- tools that increase programmer productivity and satisfaction.

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For more information visit http://www.com) is a leading provider of
electronic entertainment products, including PC and video games, movies, video
arcade games, and proprietary games, branded as Hip Games(TM), and
accessories, branded as Hip Gear(TM). To learn more about Isogon, call
+1-800-568-8828 or visit www.