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authoring possibilities have really grown in just the last few years.

Shanda and Baidu Forge Strategic Partnership

Visual 3D Design Tool Exports 3D Scenes as XAML Markup for Integration With
Microsoft Expression 'Sparkle Interactive Designer' to Develop Rich and
Engaging 3D UI Controls

LOS ANGELES, Today Electric Rain, Inc.

Originally designed to be a consistent delivery mechanism for software application user help content.

hypertext although

snda. Based on its core value of "simple and
dependable," Baidu aims to provide the best way for people to find information."

Key benefits of ZAM 3D:
* Provides an easy to use 3D authoring environment
* Offers both basic and advanced 3D modeling and animation capabilities
* Converts existing 2D artwork in the AI and EPS formats into 3D models
* Imports pre-built 3DS and DXF models for quick conversion to XAML
* Outputs 3D XAML markup that integrates seamlessly with Microsoft
Expression "Sparkle Interactive Designer" and Visual Studio 2005
* Takes advantage of the Microsoft unified presentation subsystem for
Windows Vista, Windows Presentation Foundation, to enhance WinFX -based
application user interfaces

"We're excited that Electric Rain is producing a 3D modeling and animation
product that will integrate with the Microsoft Expression 'Sparkle Interactive
Designer'," said Forest Key, group product manager of the . Through the release of
their Swift 3D product line and the company's proprietary RAViX(R) rendering
technology, Electric Rain has become the industry-leading developer of
3D-to-vector Macromedia(R) Flash(R) solutions.

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Located in Sunnyvale, Calif. For more information about Baidu.com .

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Pursuant
to a memorandum of understanding, Baidu will leverage its search platform to
help introduce Shanda's extended interactive entertainment content offerings
to a broad audience base, and Shanda will have Baidu's search tools embedded
in Shanda's user platform, further strengthening Baidu's leadership position
in the search market.
"In addition, having Baidu's search engine available on our platform brings
more convenience and value to our millions of users.com Inc.
Baidu. ZAM 3D radically increases productivity when building 3D
interface components by providing an approachable, yet powerful 3D authoring
environment that automatically generates XAML markup for the Windows
Presentation Foundation, eliminating the need to hand code the geometry,
lights, cameras and animation that make up a 3D scene.

About Electric Rain, Inc.
Electric Rain is a software company with a vision of bringing easy -to-use
3D and multimedia tools to designers and developers.

phased originally

com's yearly printed report on authoring tools. These individuals
would typically author content provided to them by subject
matter experts. Shanda offers a portfolio of massively
multi-player and casual online games that users play over the Internet,
including several of the most popular online games in China.S .

The WinHelp system features graphical hypertext rendering, table of contents, index lookup, full -text keyword search.

authoring lookup

com, the independent e-learning consulting firm,
has released their new online subscription-based service, "Authoring
Tool KnowledgeBase: A Buyer's Guide to the Best E-Learning Content
Development Applications. Important risks and uncertainties
could cause actual results to be materially different from expectations
include but not limited to the risks set forth in Shanda 's filings with the
U.

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Industry Standard E-Learning Research Identifies Capability of 89 Authoring Tools

"The course developer's palette has become more diverse. At the same time, an
increasing amount of multimedia entertainment content is becoming available
through the Internet, increasing the need for fast, efficient and
comprehensive web search tools of such content. The strategic cooperation
between Shanda, the leading interactive entertainment content provider in
China, and Baidu, the largest Chinese language search engine, will better
serve the consumers' rapidly evolving Internet entertainment needs.
These forward-looking statements involve various risks and uncertainties.
Although the companies believe that their expectations expressed in these
forward-looking statements are reasonable , they cannot assure you that their
expectations will turn out to be correct.
Output from ZAM 3D will seamlessly integrate with the new Microsoft
Expression "Sparkle Interactive Designer" application , allowing 3D components
and controls to be composited directly into an application's user interface .

keyword supported

is the largest Chinese language search engine developer
and operator in the world.
ZAM 3D enables application developers to move beyond traditional user
interface design and begin utilizing compelling and immersive 3D elements in
their products.zam3d.erain.

authoring lookup

Some have simple
features for SMEs, some have more complex features for traditional
content authors, and some include advanced scripting and programming
capabilities for individuals who are comfortable working at the code
level . The company sponsors the Excellence in Learning Awards,
the first recognition program dedicated entirely to the e-learning
industry.

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----Brandon-hall."
Most of the authoring tools in the research were designed to be
used by different types of learning professionals.

17.

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com is a research and
advisory firm that specializes in providing a continuous stream of
knowledge, as well as advisory strategies, in all areas of e-learning
technology.com, please visit
http://www.

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In
addition to industry-standard Web development tools, there are new
authoring tools that are geared specifically for creating e-learning
content," said Brandon Hall, Ph.81% = Layout artists and page authors whose primary skills
are focused on how content is presented. More information about
Electric Rain, its products and technologies is available at
http://www.

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com

NET Developer
Product Marketing Group at Microsoft Corp.

WinHelp is the traditional standard help system for the Windows platform .

delivered winhelp

About brandon-hall.(R)
announced the second major preview release of ZAM 3D(TM), a 3D modeling and
animation product aimed at developers and designers utilizing Microsoft
Windows Presentation Foundation to build new applications for the forthcoming
Windows Vista operating system.
"Microsoft WinFX and Windows Presentation Foundation are going to enable a
new level of visual expressiveness in software applications, and 3D user
interface controls and components will play a major role in delivering these
experiences," said Mike Soucie, President of Electric Rain, Inc.

consistent typically

Business Editors/High-Tech Editors

SUNNYVALE, Calif. SHANGHAI, China, March 24 /Xinhua-PRNewswire/ -- Shanda Interactive
Entertainment Limited (Nasdaq: SNDA), the largest operator of online games in
China, today announced a strategic partnership with Baidu. We
believe this cooperation will help to improve our users' search experience as
well as enable us to reach more users with specific needs for interactive
entertainment content," said Robin Li, chief executive officer of Baidu.
"Making our content offerings more easily available to a broader user base
is consistent with our strategy to become the leader of interactive
entertainment in China. For more information about Shanda, please visit http://www.com .

htmlhelp newly

98% = Programmers capable of quickly learning scripting
languages, capable of writing functions in languages such as
JavaScript, or who are comfortable working at the code level.

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This research studied 89 authoring tools geared toward e-learning,
examining assessment capabilities, standards compliance (AICC, SCORM,
Section 508 ), rapid development capabilities, collaboration features,
technical guidelines, extensibility and compatibility with other
products. All statements other than statements of
historical fact in this announcement are forward-looking statements, including
but not limited to statements regarding the growth of Internet users in China
and the future benefits of the strategic partnership between Baidu and Shanda. The SRP and availability of ZAM 3D will be
announced towards the end of 2005.

Microsoft has developed another help system called HTMLHelp.

Although the WinHelp format will still be supported on the Windows platform, it is expected that most newly developed help content will be delivered using the newer HTMLHelp system and the WinHelp format will be gradually phased out.

newer although

The strategic cooperation with Baidu is an important
step toward this goal," said Tianqiao Chen, chief executive officer of Shanda.baidu.

Safe Harbor Statement
This announcement contains forward-looking statements that are based on
current expectations, assumptions, estimates and projections about the
companies and the industry. "Application
developers have been offered a great opportunity with new 3D rendering
capabilities built into the Windows Vista operating system, and Electric Rain
is excited to supply a 3D authoring solution that allows them to successfully
explore this new frontier of interface design.

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89% = Subject matter experts with no page design,
authoring , or programming experience.
"We are delighted about the opportunity to cooperate with Shanda .

WinHelp content is typically delivered as files with a .

delivered authoring

" This research is the largest e-learning
industry study of its kind and is an update and extension of
brandon-hall.brandon-hall.
According to International Data Corporation, or IDC, a leading market
research firm, the online population in China reached approximately 90 million
in 2004 and is expected to grow to 170 million by 2009.

It has later been used to deliver training guides, interactive books, newsletters, references.

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"Now, there are tools geared for
creating content like assessments and passing that data to other
back-office systems or tying it to learning management systems.

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D. Shanda's game
platform attracts a large and loyal user base, each member of which can
interact with thousands of others, which creates a strong community among
users. Baidu boosts over
100 million search page views on a daily basis and is ranked as the second
largest website in China.

Electric Rain Unveils Preview Release of ZAM 3D Enabling Next Generation Interface Design for Microsoft WinFX-Based Applications

"Electric Rain's product brings
powerful 3D modeling and animation capabilities to both the creative designer
and application developer, and will offer exciting opportunities for creating
superior content and rich user experiences for Windows Vista.com.

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52. For more information, visit http://www., developer
and operator of the world's largest Chinese language search engine. In addition, the two companies will explore cross
marketing opportunities on each other's platform.

About Baidu.
Baidu offers a comprehensive index of Chinese web pages, mp3 files, images,
news as well as an online community based on users' queries."
More information on ZAM 3D, as well as a public preview version that
supports Microsoft's latest CTP build of WinFX is currently available for
download at http://www .com or by calling 1-888-613-1500.

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In particular, the companies profiled in the research were
surveyed and reported their tools as appropriate for a wide range of
users:

89."

About Shanda Interactive Entertainment Limited
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is the largest
operator of online games in China.com, Inc. Securities and Exchanges Commission, including Shanda's registration
statement on Form F-1.

although authoring

, CEO and lead researcher for the
Sunnyvale-based consulting firm., brandon-hall.com, Inc.
3D XAML objects can be taken a step further within Microsoft Expression
"Sparkle Interactive Designer" by mapping 2D images and video onto 3D elements
and applying interactive code to create broadcast-quality visual experiences
that will clearly differentiate WinFX-based applications from conventional
software experiences.

All other product or company names mentioned herein may be trademarks of
their respective owners.

later formats

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