The extensive collection of more than 130 treasures from the tomb
of Tutankhamun, other Valley of the Kings tombs and additional ancient
Egyptian sites will draw visitors back in time with inventive design
to explore and experience the world and times of King Tut and his
contemporaries. The
boy king died under mysterious circumstances in 1323 B.C.
The exhibition also will include more than 70 objects from tombs
of other 18th Dynasty royals as well as several non-royal individuals. Coxe Jr.org for more information.

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C.
Key items include Tutankhamun's royal diadem -- the gold crown
discovered encircling the head of the king's mummified body that he
likely wore while living -- and one of the gold and precious stone
inlaid canopic coffinettes that contained his mummified internal
organs. It is accredited through the American Association of Museums.-8 p.
Together, TI and Imagination are working with third parties to optimize
tool chains, graphics stacks and content for mobile phones.

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CT Scan Images of King Tut Mummy to Be Featured in 'Tutankhamun and the Golden Age of the Pharaohs' Exhibition

TI's Leading OMAP Processor Technology Coupled with Imagination's PowerVR(R)
MBX(R) 3D Graphics Accelerator Offers Developers Breakthrough Performance for
Gaming and Graphics

NEW ORLEANS and DALLAS , Texas Instruments
Incorporated (NYSE: TXN) (TI) and Imagination Technologies (Imagination)
(LSE: IMG) today announced a collaboration to develop a targeted ecosystem
leveraging the power of TI's OMAP(TM) 2 platform and Imagination's best-in-
class PowerVR(R) MBX(R) graphics accelerator . The TI and Imagination collaboration advances mobile
gaming, provides the game developer community with a vast array of
capabilities and expands the range of possibilities for the entertainment
community .ti.com .

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The museum draws
hundreds of thousands of visitors annually and has more than 75,000
members .

5m triangles per second and with advanced features
such as Dot3 bump mapping, PVR-TC texture compression and full screen anti-
aliasing, a PowerVR MBX-enabled OMAP 2 platform is capable of a console-
quality experience. TI
offers custom to turn-key solutions, including complete chipsets and reference
designs, OMAP(TM) application processors, as well as core digital signal
processor and analog technologies built on advanced semiconductor processes. More information is located on the World Wide Web at
http://www.

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Business Editors/Arts/Entertainment Editors

LOS ANGELES ----

Tickets Available for Purchase in Los Angeles Beginning March 3

Groundbreaking CT scans of the celebrated pharaoh King Tut will be
displayed in the National Geographic exhibition "Tutankhamun and the
Golden Age of the Pharaohs," scheduled to begin a four-city, 27-month
tour of the United States on June 16, 2005, at the Los Angeles County
Museum of Art (LACMA).
The layout , flow and scholarly conception of the show is being
organized by curator David Silverman, the Eckley B.

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, in the
ninth year of his reign. They also are
working with LACMA's educators to create an innovative children's
activity center ("The Pharaoh's World") to accompany the exhibition., and tickets are for a
designated hour.KingTut.
Through its far-reaching collections and extensive public programming ,
the museum is both a resource to and a reflection of Southern
California's many cultural communities and heritages.; Saturday and Sunday 11 a. TI and Imagination will be demonstrating PowerVR
Racer on a TI OMAP2420 development platform at CTIA Wireless in New Orleans,
March 14 - 16. All other trademarks
are the property of their respective owners.

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15, 2005. Some Egyptologists believe he was murdered by his successor, Ay. to 1305 B.
Call (323) 857-6000, or visit www.

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org. every day the museum is open
and all day on the second Tuesday of each month. With a graphics
core capable of more than 2.

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These never-before-seen
images will be on display in the final room of the exhibit, along with
other dramatic images and video footage. professor
of Egyptology and curator-in-charge, Egyptian Section, University of
Pennsylvania Museum, who also helped curate the 1970s tour.; closed Wednesday .
* For handset manufacturers, a range of partners who can offer
integration of games , games bundles, and developer community support.com/Pub/MBX/ and downloading a full PC-based SDK.com /omapgaming ,
which also provides a list of companies who are supporting the kick off of
this program .

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The
museum offers free admission after 5 p.
* For mobile operators, optimized content and extended gaming
capabilities, which offer additional revenue opportunities.ti.

You will not find 'public domain' collections here.

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The scans of Tutankhamun that will be featured in the exhibition
were captured through the use of a portable CT scanner, donated by
Siemens Medical Solutions, which allowed researchers to see through
the mummy's wrappings and for the first time, to compile a
three-dimensional picture of Tutankhamun.
Established in 1965 as an independent institution , the museum has
assembled a collection of approximately 100,000 works from around the
world spanning the history of art from ancient times to the present.

Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the
heart of today's wireless technology and building solutions for tomorrow.

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org

ABOUT LACMA

The Los Angeles County Museum of Art, LACMA, is the premier
encyclopedic visual arts museum in the western United States. TI
provides a breadth of silicon and software and 15 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, Bluetooth, GPS, Digital TV and Ultra Wideband.ti.

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Tickets for the exhibition will be on sale to the public March 3
through the end of the exhibit's stay in Los Angeles on Nov.C.
The exhibition will place fifty of Tutankhamun's burial objects
found when Howard Carter discovered the tomb in 1922 in their
historical , religious and sociopolitical context to show the changes
occurring in Egypt in the late 18th Dynasty (1555 B.).m.

Texas Instruments and Imagination Technologies Create Gaming and Graphics Ecosystem Leveraging TI's OMAP(TM) 2 'All in One Mobile Entertainment' Platform

"
Previously, the quality of mobile games has been limited by the processing
capacity of the mobile phone platform. This link
is also available through the TI website at http://www. See: http://www.

Only original clipart.

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He was probably only about 18 or 19 when he
died. to 7 p.
Says David McBrien, VP business development , Imagination Technologies:
"This collaboration enables stakeholders in the 3D graphics value chain to
access the state of the art graphics capabilities of PowerVR MBX and the OMAP
2 architecture and leverage experience from leaders across the mobile gaming
ecosystem.pvrdev.
Please visit http: //www.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN.

About Imagination Technologies
Imagination Technologies Group plc -- a leader in SoC IP -- develops,
licenses and supplies market-leading graphics, video and display cores, real-
time multi-threaded DSP/RISC processors, controllers, and communication and
broadcast technologies for the mobile, consumer, automotive and PC markets.

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org or
www.m. Developers can
extract new levels of performance and game-play experience for 3D games and
graphics by leveraging the combination of TI's leading OMAP platform and
Imagination's PowerVR MBX 3D graphics accelerator. TI and Imagination are addressing this
limitation by combining the horsepower of Imagination's leading embedded
PowerVR MBX 3D engine, which includes the fully programmable VGP vertex
processor, with TI's OMAP 2 platform , which includes an ARM1136 with a
dedicated vector floating point unit, a C55x(TM) Digital Signal Processor for
audio and speech, and a full imaging and video processor.

Companies such as Fathammer, HI Corporation, Hybrid Graphics, Ideaworks3D
and Superscape are already working with TI and Imagination on middleware,
gaming technology and games bundles for mobile handsets.com/wirelesspressroom for additional information.

Trademarks
OMAP and C55x are trademarks of Texas Instruments .

cliparts noncommercial

The tour is organized by National Geographic, AEG Exhibitions and Arts
and Exhibitions International , with cooperation from the Egyptian
Supreme Council of Antiquities.
Treasures from Tutankhamun 's tomb were last displayed in the
United States during a seven-city tour from 1976 to 1979, which
included LACMA and set traveling exhibition attendance records with
some eight million visitors .m. For information on LACMA tickets, please call
1-877-TUT-TKTS or visit www.

About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.

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This Imagination and TI collaboration enhances the mobile entertainment
wireless ecosystem by providing the following advantages:
* For game developers, a range of premier tools and middleware partners
that allow game developers to extract maximum performance and
features.

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KingTut.lacma. LACMA's "Free after
Five" program is sponsored by Target.

Availability
Applications developers can begin working on the PowerVR MBX-enabled OMAP
2 platform by going to the Imagination website at
http: //www.

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Tutankhamun was one of the last kings of Egypt's 18th Dynasty and
ruled during a crucial , turmoil-filled period of Egyptian history.
These stone, faience and wooden pieces from burials before Tut's reign
will give visitors a sense of what the lost burials of other royalty
and commoners may have been like. Exhibition hours
will be seven days a week, 10 a.m.imgtec.

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; Friday
noon-9 p.m.lacma. The collaboration is enabling a
matrix of games and graphics developers, tools and mobile content providers
and systems integrators to offer an extensive portfolio of optimized content,
tools and middleware to address the growing 3D graphics hardware accelerated
mobile phone marketplace.

It supplies licensable IP (Intellectual Property) supported by advanced
development tools to leading semiconductor and consumer electronics companies
worldwide.

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Tickets for the three other tour cities , Museum of Art, Fort
Lauderdale (opens December 2005); The Field Museum, Chicago (opens May
2006 ) and The Franklin Institute, Philadelphia (opens February 2007)
go on sale in the coming months.

The scanning of Tut's mummy
is part of a landmark, five-year Egyptian research and conservation
project , partially funded by National Geographic, that will CT-scan
the ancient mummies of Egypt. All of the treasures in the exhibit
are between 3,300 and 3,500 years old.
LACMA co-curators Nancy Thomas and Kathlyn Cooney, both trained
Egyptologists and art historians, are working as part of the
curatorial team to develop the installation and review, edit and
manage the material according to LACMA standards .

Museum Hours: Monday, Tuesday and Thursday noon-8 p.

Location: LACMA is located at 5905 Wilshire Boulevard, Los
Angeles, CA 90036. Pay parking is available in the lots at Wilshire
Boulevard and Spaulding Avenue, and on Ogden Drive.com .

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"Tutankhamun and the Golden Age of the Pharaohs" group rates start
at $6, and individual tickets range from $15 to $30. For more information on the exhibition , please visit
www.
In addition to Semiconductor, the company's businesses include Sensors +
Controls , and Educational + Productivity Solutions. TI is headquartered in
Dallas, Texas, and has manufacturing , design or sales operations in more than
25 countries. PowerVR(R) and MBX(R)
are registered trademarks of Imagination Technologies.

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m.
* For mobile content owners, access to a platform on which users can
have the kind of game experience to which they have become accustomed
on gaming consoles, without compromising the mobile content owners'
brand quality. Imagination Technologies Group plc has its corporate headquarters
in the United Kingdom and is publicly traded on the London Stock Exchange
(LSE: IMG).

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Zahi Hawass, secretary general of the Egyptian Supreme Council of
Antiquities and director of the Giza and Saqqara Pyramids, is writing
the exhibition companion book, "Tutankhamun and the Golden Age of the
Pharaohs," and a children's book, "Tutankhamun: The Mystery of the Boy
King," both to be published by National Geographic in June 2005.m."
Says Paul Werp, worldwide director of marketing for TI's OMAP Platform:
"TI is already working together with Imagination to enable a range of world
class middleware and tools companies to deliver the best 3D gaming and
graphics content available in a timely manner in formats that OEMs and
operators will find compelling.

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