"We plan on working
very closely with Retail Direct to identify key clients whose products are
ready to take the next step to mass-market retailers like Walmart, Walgreens,
Target, Home Depot, Bed Bath and Beyond, as well as specialty stores such as
GNC and online retailers like Amazon.
Retail industry trends show a growing number of direct response products
appearing on retailer shelves every day. at (480) 699-6078, Joe Rahm
at (800) 795-9706 , or E-mail jrahm@retaildirectinc.

Key site enhancements include:
* Updated design and layout.
* Expanded highlights from each new issue of the weekly newsmagazine
displayed online.com offers three levels of user access:
* Subscribers to the print edition who register online enjoy full access
to all the features of the Web site, including access to the current
issue online, complete article archives from 1997 to the present, and
the site's searchable database of Rankings and Directories of industry
vendors plus access to all breaking news and electronic e-mail News
Alerts
* Non-subscribers to the print edition can register to receive a variety
of free e-mail News Alerts, including Custom News Alerts.

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Any product that has shown promise
in the realm of direct response now has a one-stop shop to gain additional
retail revenue streams."
"At the same time, Retail Direct clients now have access to a wide range
of print media advertising services offered by STG Media," added Joe Rahm,
President of Retail Direct.com, contact STG Media Corp.
* Multiple new e-mail News Alerts that enable subscribers to receive the
news they want when it breaks. "The new
look and expanded features make the site even more user-friendly and provides
important resources.

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"

Additional enhancements planned for the near future include:
* Robust new discussion forum software allowing visitors to exchange
information and post comments on current news and issues. With more than 50,000 readers, Business Insurance's
audience also includes underwriters and sellers of insurance and related
services.

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prwebdirect.

Business Insurance Magazine Launches Redesigned and Expanded Web Site

* Deeper news resources, with stories posted as news breaks.

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retaildirectinc.com.

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This press release distributed by PRWEB (http://www.
* News content and information tools organized for risk managers and for
benefit managers.

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"By combining forces, we're now able to complete our goal of offering
full-circle marketing to our clients, and immediately gain something no other
print media agency has," said Thomas Lark, President of STG Media Corp.

"These enhancements will give our readers the extra edge needed to stay on
top of breaking news and the latest trends in the insurance industry," said
Paul D.

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We're very eager to offer our
clients access to retail, a truly unlimited distribution channel.
* Online seminar technology enabling industry experts to present new
topics and best practices.

Published by Crain Communications , Business Insurance is a weekly news
magazine serving corporate and institutional executives who purchase and
administer insurance and self-insurance services, manage employee benefits,
risk management and safety programs, and hold responsibility for conserving
corporate assets.

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stgmediacorp .

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* Web site guests who do not register still can read breaking news
online.

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, a leading provider of
print media advertising and consulting services, recently announced that it
has acquired Retail Direct, Inc.

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"It's truly a win-win for both of our companies,
and all of our combined clients .

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, an international retail placement firm
specializing in introducing products to mass-market retailers .
In recent years, the retail industry has discovered some of their most
profitable retail products were born in the world of direct response, either
on television, radio, catalogs and direct mail.com also offers a comprehensive online
archive of all content from the weekly newsmagazine, as well as a searchable
database of its directories of industry vendors.

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PHOENIX, STG Media Corp.com and
http://www.

BusinessInsurance.

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Retail Direct Inc. Is Acquired by STG Media Corp.

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, whose
clients are primarily direct response product marketers.com), a service
of eMediaWire. Winston, editorial director for Business Insurance magazine.

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com offers a wealth of news and information for risk
management and benefits management professionals.
* A new career center for industry jobs powered by CareerBuilder. These
visitors can read all breaking news and search-but not retrieve-
articles in the online archives or data from Directories or Rankings of
industry vendors.

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And, as most direct response
marketers know, the ultimate end game for their clients is international
distribution at mass-market retail outlets.com. - E-mail News Alerts and Enhanced Tools for Risk + Benefits Professionals -

CHICAGO, Business Insurance magazine has redesigned
its web site to better display the depth and breadth of news and information
on the site, and to offer new features and tools to give readers the
information they want.

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BusinessInsurance.
* Enhanced cross-references of related articles, to pursue additional
information.

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"
For more information, visit http://www.

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In addition to offering
breaking news online, BusinessInsurance.com
* Rankings of all vendor directories published online.

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Leading international direct response print media agency adds retail
distribution to roster of services. Retailers love the increase in traffic they
experience when consumers visit their stores to purchase advertised products.