"We are proud of being selected as a unique European Third Party for the
video field."

About the Texas Instruments Third Party Program
ATEME is a member of the TI TMS320(TM) third party program, the most
extensive collection of global DSP development support in the industry.ti.

Blackhawk(TM) Delivers 3rd Generation and Vastly Improved USB560 JTAG Emulator for TI DSPs

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With
more than 650 independent companies and consultants, TI's customers have easy
access to a broad range of application software, development hardware and
software and consulting services .
The USB560BP (p/n: BH-USB-560BP, US$2,975.

About Texas Instruments Third Party Program
Blackhawk is a member of TI's TMS320(TM) third party program, the most
extensive collection of global DSP development support in the industry. For
more information on Blackhawk, please visit http://www.ti.

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It is an easy-to-use, preconfigured, programmable and
flexible system that delivers amazing performance and quality at efficient
chip costs. The final customized
and flexible products are easier to develop in less time and are less
expensive. Moreover, the DaVinci development environment (software and tools)
will remain available for future generations of TI chips, representing a
technological perpetuation choice for next consumers' designs..00 list) is smaller than
previous versions and does not require any external power.

Texas Instruments graphing calculator related information.

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ATEME Supports the DaVinci(TM) Technology

Without the need to supply external power,
packing the USB560BP for use in the field requires only a USB cable., and a worldwide
network of industry resellers.

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, Blackhawk (TM), a leader in the
design of digital signal processor (DSP) hardware and software development
tools , announced today the availability of a third-generation version of its
industry standard USB560 JTAG Emulator (USB560)., the parent company
of Blackhawk. Please visit
http://www.

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com/3p . These features include, but are not limited
to; a variable test clock (TCK) running up to 50 MHz, high-speed real time
data exchange (HS-RTDX), advanced event triggering, and a highly flexible JTAG
cable connection suitable for use from 5.
Weighing under 5 ounces, the USB560BP is extremely well suited for travel
and use with notebook computers., of Herndon, Virginia,
provides hardware and software for the rapid development of DSP-based
applications for a wide variety of vertical markets.

TI graphing calculators are the most popular line of graphing calculators, are programmable, and allow a wide variety of math functions and games.

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"
"ATEME has consistently proven that it has all the necessary competencies
on video and embedded platforms to support TI's DaVinci technology," stated
Jean-Marc Charpentier , DSP business development manager EMEA, Texas
Instruments. It uses a USB 2.
The Blackhawk USB560BP supports TMS320(TM) DSP family, TMS470(TM) (ARM(R))
families, OMAP(TM) platforms, and the new DaVinci(TM) technology from TI.2 and later, as well as the Code Composer Studio
flashburn plug -in utilities. For more information on the TI third party
program, please visit http://www.

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ATEME's offerings for TI's DaVinci technology will allow developers to
quickly overcome programming challenges and focus on differentiating end
product features. "By working with ATEME, we are able to offer our customers highly
optimized development tools and an even greater level of support that will
enable developers to speed their design process for digital media
applications.5 volts to support
the TI low-voltage device roadmap. "We concluded that making it more portable would be very
important to TI DSP developers," Nix added. Blackhawk(TM) is a TI
DSP total solutions provider for development hardware, advanced JTAG
emulators, Real-Time Operating Systems, design services and consulting.

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It
provides designers with optimized software, development tools, integrated
silicon and support to simplify design and stimulate innovation in less time.
This one-stop-shop solution increases electronic devices reliability,
decreases power consumption, accelerates development and simplifies the usual
interface complications seen in system-on-chip offerings.
ATEME's renowned codecs and support services offer enables customers to
reach the market quickly and reduce overall costs while simplifying component
supply.0 compliant
controller, which achieves speeds up to 480 megabits per second (Mbps) for
increased speed and faster code download performance.

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About ATEME
ATEME (http://www.

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com ) is a world-leading provider of advanced
video compression technology: H.
The new USB560 JTAG Emulator model (USB560BP) supports all of the features
and performance you have come to expect from Texas Instruments (TI) XDS560(TM)
advanced emulation technology .blackhawk-dsp.

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Indeed, ATEME has launched several development
platforms based on TI's digital media processors and has the proven video
system expertise in place to support DaVinci technology. For many years, ATEME has been deeply involved in adopting TI's
great technological progress while proposing Streaming Media or Video Security
solutions based on TI's chips," said Marc Guillaumet, Marketing Director,
ATEME.

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DaVinci technology from Texas Instruments is a digital signal processor
(DSP)-based system solution tailored for digital video applications.


All Blackhawk Emulators are available exclusively in the US + Canada
through Ultimate Solutions (USI), based in Tewksbury , Mass.

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For more information on the TI third party
program, please visit http://www. The superior quality of its
encoding IPs and the interoperability of its codecs have been widely
recognized by both independent testing and customers' benchmarks and make them
the best choice for video security , streaming media or pro AV appliances.

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ATEME has continually provided leading-edge products based on the latest
technologies from TI and DaVinci technology is the next logical path for
ATEME's current offer.264, MPEG-4, WM9(TM).blackhawk-dsp.

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Optimized for streaming video, image and audio performance, DaVinci
technology allows the design of more integrated solutions for applications
such as Video Surveillance and IP Set-Top Box..
"We examined closely the way in which we could make our USB560 emulator
better," said Brian Nix, president, EWA Technologies, Inc.com/tidc2006 .

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Its expertise is
available through IP cores for FPGA, DSP and PC libraries, development
platforms , production-ready designs and custom services: A/V consulting, H/W
design, IPs customization, S/W integration. All other marks are
trademarks of their respective owners.

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"The arrival of the DaVinci technology into the digital video world
will more than ever help customers in developing highly integrated, leading-
edge solutions.0 volts down to 0. Blackhawk pioneered the
USB JTAG emulator for TI DSPs and the USB560BP continues with the performance,
speed, portability , and quality with which the Blackhawk name has become
synonymous.

Pricing and Availability
The Blackhawk USB560BP is available for immediate delivery, at a SRP of
$2,975.com/reseller .

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All other brand or product
names are trademarks or registered trademarks of their respective holders . MOUNT LAUREL, N.


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ateme. With
more than 650 independent companies and consultants , TI's customers have easy
access to a broad range of application software, development hardware and
software and consulting services.

About Blackhawk
Blackhawk, a division of EWA Technologies, Inc.com

About the Texas Instruments Developer Conference
The 2006 TI Developer Conference (TIDC) features the latest in high-
performance digital signal processing, high -performance analog and
microcontroller system designs. TI CEO Rich Templeton will be joined by
industry leaders, embedded designers, engineers, project managers, educators
and other TI executives from around the world for the conference, held from
February 28 - March 2, 2006 at the Hyatt Regency in Dallas, Texas.

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PARIS, ATEME announces its migration to TI's
DaVinci(TM) technology, further enriching digital video in the next generation
of devices. Supporting multiple video codecs, DaVinci technology is the
first complete integrated portfolio of chips, software and tools for video-
processing platforms. It is powered
directly from the Universal Serial Bus (USB) connection, making it the most
portable XDS560-class JTAG emulator ever built. It
is compatible with the TI Code Composer Studio(TM) integrated development
environment (IDE), v2.com/3p . Including
keynote speakers, technical presentations and live demonstrations, the
conference offers intensive learning and hands -on interaction with cutting
edge products to empower the development of the next-generation of video ,
audio, communications and control applications.

Blackhawk is a trademark of EWA Technologies , Inc.

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Trademarks
DaVinci is a trademark of Texas Instruments. For more information , visit
http://www.

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asp for a complete list.ti.

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