UI Magic, Inc.

hendry undertakes

com).bloodymobile. We
welcome participants to experience the future directions of human-computer
interaction at CHI 2005," notes Carolyn Gale (Stanford Univeristy) and
Elizabeth Dykstra-Erickson (Intuit), CHI 2005 Tutorial Co-Chairs.

usable hendry

Bloody Mobile, the first-ever horror-themed mobile content service for the
online mobile community, aims to be the premium source for all things
horror on your mobile phone.

hci lecturer

malmoe usable

Certain statements in this press release constitute 'forward-looking
statements' within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. Approximately
2000 participants from over 40 countries will join to debate, discuss and
design the future of human-computer interaction from 2-7 April at the
Portland, Oregon Convention Center. Attendance is open to all with an
interest in Human-Computer Interaction.

cscw hendry

The CHI 2005 Champion sponsors include: America Online,
Microsoft, OSTG, SAP AG, Tektronix and Yahoo! Inc.

crerar malmoe

"

About Bloody Mobile

Bloody Mobile, (www. In
addition to ACM, various organizations in the technology industry support
the CHI conference.

usability crerar

uimagicinc.

This year's conference offers 16 full-day tutorials focused on methods to
improve interaction between people and machines.

stubbs tog

," stated Satoru Yukie, President and CEO
of UI Magic. This technology allows us to quickly create websites with
personalized contents , OTA user interface themes and wireless shopping
storefronts with common look and feel that give a completely personalized
user experience that is perfect for Mobile Virtual Network Operators and
brand applications.

responses hesselberg

lecturer useit

is a premier wireless
technology and platform services company, which addresses the
next-generation mobile applications and interfaces supported by end-to-end
services platforms .
Today's highly mobile
tech-savvy society requires devices for communicating text, images and
acquiring knowledge quickly and easily.

usable undertakes

bloodymobile.
(Click here for details)
"We are very excited to introduce the horror-themed contents to the US
mobile market. This launch is significant since it is UI Magic's very
first 'themed' mobile content service offered to the wireless subscribers .
Going forward, we plan to provide themed user interface along with themed
contents and applications for niche mobile subscriber segments.
Bloody Mobile will be bringing horror-themed contents to the morbid fans'
mobile phones with custom-made ringtones, custom wallpapers developed by
today's most sought after artists in the horror scene, gothic model pinups,
video-casts, and clips of original shows and films. At CHI 2005 you can:

-- Learn how to make mobile devices that are easier for people to use by
attending: Mobile User-Interface Design for Work, Home, Play, and On the
Way

-- Learn about the emerging field of Human-Robot Interaction: Design and
Evaluation from Jean Scholtz and Holly Yanco.

-- Learn the value of eye tracking by attending Eye Tracking
Demystified: Application to HCI Usability Evaluation

"We have selected 16 full-day tutorials , ranging from Mobile Devices to
Human-Robot Interaction, because they represent leading-edge issues .

hyun undertakes

CHI 2005 Conference, 2-7 April


The CHI 2005 conference features a six-day program including tutorials,
panels, papers , vendor exhibits, networking opportunities and keynote
presentations by Randy Pausch of Carnegie -Mellon University and Michel
Waisvisz of STEIM (STudio for Electro-Instrumental Music).

lecturer alison

UI Magic
also plans to introduce mobile user interfaces, applications, and contents
based on other niche themes such as manga (animation), religious faith,
mysticism, sports, lifestyle, etc.

Personal homepages of individual or group, with important content centered on HCI topics.

responses hesselberg

At CHI you'll encounter important ideas that can influence the future of
human-computer interaction.

trenches crerar

useit crerar

com), an
emerging wireless technology and platform services company, today announced
that it has officially launched Bloody Mobile (www.

undertakes lecturer

Yukie continued, "Bloody Mobile signifies UI Magic's
first commercial application of its White Label Builder user interface (UI)
technology.

undertakes crerar

About UI Magic

Based in San Diego, California, UI Magic, Inc.

hendry usability

usable alison

Bloody Mobile caters to fans of horror,
bringing horror-themed contents to the morbid fan's mobile phone with
custom made ringtones, custom wallpapers developed by today's best known
artists in the horror scene, gothic model pinups, video-casts, and clips of
original shows and films.

petter lecturer

For more information,
contact info@bloodymobile.

chi2005.

malmoe ubiquitous

PRESS RELEASE UI Magic Launches Horror-Themed Mobile Content Service

Are your designs up to the
challenge? To learn from the experts responsible for the solutions to
today's difficult interaction design problems , come to CHI 2005
(www. Register early and save on
conference fees.

lecturer undertakes

com) the first-ever horror -themed mobile
content service for the online mobile community, aims to gain recognition
as the elite, premium source for all things horror on the mobile phone.com. The company offers revolutionary customer User
Interfaces that not only support customer-driven look and feel, but rather
a new host of services that seamlessly integrate into the company's robust
UI. Such
forward-looking statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results, performance or
achievements of the company to be materially different from any future
results , performance or achievements, expressed or implied by such
forward-looking statements.org) in Portland , Oregon, 2-7 April. Join practitioners from companies such as
Tektronix, Nokia and SAP; and researchers from institutions such as PARC,
Cambridge University and Carnegie-Mellon to explore and shape the future of
human-computer interaction.

CHI conferences are sponsored by the Association for Computing Machinery's
Special Interest Group on Computer-Human Interaction (ACM SIGCHI).

usability responses

(www. Mr .

PRESS RELEASE Influence the Future By Creating IT

ui sang

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