Two winners will be chosen from thousands of
entries and their winning artwork will be reproduced as official UNICEF
greeting cards sold nationwide to benefit children around the world. "The real grand-prize at the end of this contest
is that it helps provide for and protect the lives of children around the
world.Hallmark Flowers enters the business -to-business category this holiday season

KANSAS CITY, Mo.

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Fund for UNICEF.hallmark.com.

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"Holiday Happiness" Is This Year's Greeting Card Contest Theme

NEW YORK, Beginning today, children in the U.

ABOUT WEEKLY READER
Weekly Reader Corporation is a leader in educational publishing.

About Hallmark Cards, Inc. The company's Hallmark
Entertainment , Inc.

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com, unicefusa.
All entries must be hand-drawn and received by Pier 1 Imports' Corporate
Headquarters by April 11, 2006. The children's artwork will be judged on
artistic quality and the creative interpretation of the theme "Holiday
Happiness.
The card contest started in 1991 as a way to help raise awareness among
U. The grand-prize
winners also win a trip to New York for themselves and two family members ,
where they will visit the United Nations and attend a Broadway play, among
other seasonal events . Fund for UNICEF web site,
http://www."
Hallmark Flowers, recently rated best for both value and for delivering
what it promised by a leading consumer magazine, is known for direct-from-
grower flowers that stay fresher longer.
For more information about the business-to-business personalized gift
program available this holiday season, businesses should call Tracy McGee at
(816) 545-2393 . Through licensing leadership and joint
ventures, Hallmark continues to expand its product formats and distribution
avenues.com

Lydia Steinberg
Hallmark Cards, Inc.

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Children Are Invited To Create UNICEF Greeting Cards for the 2006 Holiday Season

are being asked to submit creative drawings for the 2006 Pier 1/UNICEF/Weekly
Reader Greeting Card Contest.S.
In 2004, Hallmark reported consolidated net revenues of $4.

fashioned cards

Carr designed a cheerful
snowman under colorful Christmas lights, with a boy hugging the snowman's
tummy; and Hall created a design featuring the bright letters P-E-A-C-E, with
each letter held up by a character from a different part of the world. If hearing impaired, please call 1-800-754-3251. is North America's largest specialty retailer of
imported decorative home furnishings and gifts with Pier 1 Imports(R) stores
in 49 states, Puerto Rico, Canada and Mexico; The Pier(R) stores in the United
Kingdom and Ireland; and Pier 1 Kids(R) stores.
Kansas City -based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television's most honored and
enduring dramatic series, the Hallmark Hall of Fame.

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"And now we can extend that service and
benefit to a business audience as well.

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pier1.
The 2005 grand-prize winners were Adam Carr (age 6) from Tampa, Florida
and Anna Hall (age 12), from Boulder, Colorado. Hallmark Flowers floral gifts stand
out because the majority are lovingly hand -assembled by a team of bouquet
builders at the company's arrangement center in Southaven, Miss.

About Hallmark Flowers
Hallmark Flowers is a new product offering by Kansas City-based Hallmark
Cards, Inc.hallmark. For more information,
visit http://www.

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Children ages 13 and under are eligible to enter the contest, which was
scheduled to coincide with the start of National Art Month (March 1st).S., Flowers have always been the
best way to say, "I love you," "I'm sorry ," or even, "Get well soon!" And now,
with the launch of Hallmark Flowers into the business-to-business market,
flowers can now also be the best way to say, "It's been a pleasure doing
business with you!"
Starting this holiday season, Hallmark Flowers is offering a unique
program for businesses around the country.

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com;
or by calling Pier 1's Customer Relations Department at 1-800-245-4595.
"The annual greeting card contest is a great way for children to
participate in helping their global peers," said Charles J. Funds from the sale of cards support UNICEF programs
that provide lifesaving medicines, vaccines, nutritious foods, primary
education, clean water and sanitation and emergency relief for millions of
children and women in 158 countries and territories.

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Created
in 1902, Weekly Reader(R) publishes 16 magazines and a variety of other
supplemental products that reinforce curriculum, help teachers meet standards,
and engage students.hallmarkflowers. A 106,000-square-foot facility in Southaven,
Miss.4 billion.

greetings advent

com. Pier 1 Imports
stores and online at http://www. Lyons , president
of the U. subsidiary is the world's leading producer and distributor
of movies and miniseries made for television; its Binney + Smith subsidiary,
maker of Crayola(R) crayons and markers , is the leading producer of art
materials for children and students.

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One hundred percent of the proceeds from the sale of all UNICEF cards sold at
Pier 1 go to UNICEF.

ABOUT UNICEF
Founded in 1946, UNICEF helps save, protect and improve the lives of
children around the world through immunization, education, health care,
nutrition, clean water and sanitation. Weekly Reader (R) currently serves approximately nine
million students and 300,000 teachers nationwide. With the ability to tailor
exclusive floral gifts - including plants, cut flower bouquets, dried wreaths
and other collectibles - according to a company's database, Hallmark Flowers
is now the best way for businesses to show appreciation to their customers and
employees. By buying directly from growers around the world, Hallmark Flowers
streamlines the delivery process bringing the world's best flowers to
consumers fresher and faster. (just seven miles from the Federal Express hub) serves as the central
arrangement and distribution center for Hallmark Flowers.

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org, and weeklyreader.S.weeklyreader.
Pier 1 Kids has now expanded their product line to include exclusive new
furniture groups made from wicker , wood, metal, and other materials, as well
as specialty products such as window treatments, rugs , framed art, and toys.com.

greeting fashioned

S. Pier
1 started selling UNICEF greeting cards in 1985 and is now the world's largest
retailer of UNICEF greeting cards, having raised over $22 million for UNICEF. In 2004, Weekly Reader, a leader in educational publishing, became a
contest sponsor as a way to encourage their 11 million readers - predominantly
teachers, parents and children - to participate in the greeting card contest.

"At Hallmark Flowers, our goal is to provide unique , personal gifts
because we know that our consumers want to send the very best," said Harry
Falber , president, Hallmark Flowers.

Contacts:

Tracy McGee
Hallmark Flowers
(816) 545-2393
tmcgee1@hallmark.
(816) 545-2382
lstein2@hallmark.

yule advent

"
This year's contest marks 21 years of a partnership between the specialty
home furnishings retailer and the international children's organization. school children about UNICEF's important work for children around the
world."
For Pier 1 store locations or for further contest information, please call
1-800-245-4595.

For Businesses That Care Enough to Send the Very Best: Hallmark Flowers

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For
more information, please visit http://www.

animated patriotic

S.com, beginning September 2006. In everything it does, the most
disadvantaged children and the countries in greatest need have priority.

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Greeting
cards are also available on the U.unicefusa.unicefusa. By providing the highest-quality
flowers and unique vases that create an entire gift solution, Hallmark Flowers
are now the best way for businesses to show they care about those who matter
most to them.com

Hallmark Press Room: http://pressroom .

DESCRIPTION - Virtual greeting cards which are specifically for the Christmas holiday.

poem personalize

com.

ABOUT PIER 1 IMPORTS
Pier 1 Imports, Inc. For additional information on Hallmark Flowers, visit
http://www.

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com. Overnight delivery
of a unique selection of bouquets can be arranged by calling 1-800-Hallmark or
visiting http://www.

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"
Every Hallmark Exclusive Bouquet includes a full-sized , personalized
Hallmark greeting card, a distinctive box for delivery, and a special note
suggesting that the recipient "close your eyes and picture the person who sent
you these flowers. Same-day delivery also is available
for customers with an immediate need.

send cards

Entry
forms are available online at pier1 .org/cards/ and at Weekly Reader's website
http://www.

ABOUT PIER 1 KIDS
Pier 1 Kids currently operates 45 store locations in Alabama, Delaware,
Florida, Georgia, Maryland, North Carolina, Texas and Virginia. All sixteen magazines have won awards for excellence in
educational journalism. Bouquets are gift packaged with a full-sized
Hallmark greeting card and stylized vase .com

This release was issued through eReleases(TM).ereleases.

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Entry
forms will also be available at Pier 1 Kids locations and at Pier 1 Kids.
Two grand-prize winners will be chosen and their designs will be reprinted
as official UNICEF cards available nationwide at all U. UNICEF is non-partisan and its
cooperation is free of discrimination.org or call 1-800-4UNICEF. Acquired by
Pier 1 Imports in 2001, Pier 1 Kids, previously Cargokids, was best known for
its sturdy wooden crate-style children's beds, bookshelves, chairs and desks. The company publishes products in more than 30 languages and
distributes them in more than 100 countries through a multi-national strategy.

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