WebsiteASP, Inc.com.2%
--------------------------------------------------------------- ----
2. Yahoo! Search 22.9% 1.com Search, which
averaged nearly 20 and 15 searches per person, respectively.6
---------------------------------- ---------------------------------
1.6 13.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience measurement
and premier source for online advertising intelligence, enabling clients to
make informed business decisions regarding their Internet and digital
strategies.

internet weblogs

Those pages are served by about 50 million different
web sites which amount to an average of 160 pages per site."

About Ambassador:
Ambassador Yellow Pages (http://www. Click Forward builds applications
optimizing business processes across a variety of industries -- with a
specialty in local online marketing and advertising automation solutions for
publishers, agencies and dealer networks.5% 12.0
------------ -------------------------------------------------------
5.

computers google

01% of all web sites, yet
account for over 2. NEW YORK, Ambassador Yellow Pages, the fastest
growing directory publisher in NYC , is introducing its "Local Clicks" Program:
a guaranteed search-engine traffic package designed for small business.

About Click Forward:
Click Forward (http://www. For the second year in a row, the
Yellow Pages Industry Management Association has awarded Click Forward's
clients top honors for its electronic product innovations.6%
---------------------------------- ---------------------------------
4. Webcrawler. (Nasdaq: NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings brand.

instructional rfid

our Advertisers benefit from both. Started by
successful media and business executives, the Company 's mission was, and
remains: to publish the finest directories in the nation, offering businesses
a cost-effective alternative to the utility phone directories through timely
distribution and strategic partnerships. Average Web Searcher Conducts 38 Searches in July 2005

NEW YORK, Nielsen//NetRatings, a global
leader in Internet media and market research, released the top 10 search
engine share rankings for July 2005. AOL Search 5.6%
-------------------------------------------------------------------
8 .8% 0. iWon Search 1.9
-------------------- -----------------------------------------------
6. iWon Search 17.7 11.

searching asset

pdf

About WebsiteASP, Inc.
Today, WebsiteASP products are in use at over 10,000 customer sites
worldwide, including many of the largest and most influential colleges and
universities in the United States.

com. EarthLink Search 12.5 13.8 12.

rfid google

In addition to competitive print and online advertising options ,
Ambassador offers metered tracking lines through StandardCall and Who's
Calling, and tracking code through Index Tools.clickforward.

Table 2: Top 10 Search Engines Ranked by Searches per Searcher:
June-July 2005

Provider/Vertical June 05 July 05
-------------------------------------------------------------------

Total Searches per Searcher 36.2 37.5 15.

computers computer

Dogpile.2
-------------------------------------------------------------------
8.nielsen-netratings .

law google

"

Born from the internal study of web content management experts at
WebsiteASP, Inc.

For more information, visit the company's web sites: www.1 20.8 13.

law technology

By contrast , WebsiteASP in-house experts have also ascertained that higher
education web sites host approximately 200 million web pages divided
between about 5,000 higher education web sites.
The research Ambassador conducted over the last year indicates that local
businesses receive both phone calls as well as click-through's from their
online marketing efforts. Google Search and
Yahoo! Search saw heavy usage with 27 and 20 searches per person,
respectively, followed by Netscape Search and Dogpile.7
-------------------------------------------------------------------
4 .2
-------------------------------------------------------------------
10.

tracking q

AOL Search garnered five percent of
searches, and My Way Search saw two percent.8% 0.

desktop google

Ambassador is committed to offering
its advertisers the best opportunities in the marketplace, in both print and
online.5% 5.6%
----------------------------------------------------------- --------
7.1
-------------------------------------------------------------------
3. Netscape Search 10.5 19. The Nielsen//NetRatings portfolio includes panel-based and
site-centric Internet audience measurement services, online advertising
intelligence, user lifestyle and demographic data, e-commerce and transaction
metrics, and custom data, research and analysis.

search x

Ambassador Yellow Pages: First in NYC to Offer Guaranteed Local Pay-Per -Click Traffic

Simply put: leads come in two forms
-- clicks and calls.

CONTACT:
Ara E. Google Search continued its lead with
46 percent of all searches, followed by Yahoo! Search at 23 percent, and MSN
Search at 13 percent (see Table 1). Netscape Search 0.0% 0. EarthLink Search 0.4
---------- ---------------------------------------------------------
2.1
------------------ -------------------------------------------------
9.

x google

Ambassador measured click-thru rates and phone
calls originating from advertisers' internet yellow pages (IYP) programs and
found phone calls account for as much as 15% of the response. "Click-thru
measurement is now just as important -- as we can deliver these leads from
multiple sources, both print and online.
"It's about accountability," notes Hargrave. MSN Search
rounded out the top five rankings with 14 searches per person. Google Search 27. For more information, please
visit http: //www.

instructional searching

, a white paper written by Merker and entitled "Heroes of
the Web" was released in April 2005 .com.

Nielsen//NetRatings Releases Top 10 Search Engine Share Rankings for July 2005

Ask Jeeves Search 1. Dogpile.com.

engines x

5% of all available web content.

"Looking at these statistics -- excluding only the largest e-commerce and
media-related sites -- it has become evident that there are no harder
working content managers than those at colleges and universities today, "
said Lance Merker, president of WebsiteASP, Inc.0% 46.2%
----------------- --------------------------------------------------
6.1 27.

CONTACT: Suzy Bausch, +1-408-941-2965, or Tracy Yen +1-408-941-2932, both
of NetRatings, Inc.

internet legal

8% 2.com Search 0.9%
------------------------------------------------ -------------------
10.

instructional desktop

According to Google there are approximately 8 billion web pages on the
World Wide Web today.

The study also notes that higher education institutional web sites have
become "an important supplement, and in many cases a complete replacement,
for information dissemination, research and transactions.com), founded in
1999, is the fastest growing yellow pages company in New York City.com

com Search 13.com Search 6.8
---------------------------------------------------------------- ---

Source: Nielsen//NetRatings MegaView Search, August 2005

About Nielsen//NetRatings
NetRatings, Inc.

x desktop

This calculation amounts
to 40,000 web pages, on average, per higher education web site which is
about 250 times more pages than the average web site on the Web.websiteasp.
Ambassador's solution allows print advertisers to receive targeted leads
from search engines -- including Yahoo!, Google, Lycos, AOL and Ask Jeeves --
without mastering the complicated Pay Per Click process, according to CEO
Kathy Hipple. Google Search 47.3 % 22.8% 1.4 13. My Way Search 10.

q computers

Heroes of the Web

Higher education web sites make up less than .

For more than 22 years, WebsiteASP, Inc.com and
www..com) is an interactive marketing +
custom software application company.5%
------------------ -------------------------------------------------
3.4%
------------------------- ------------------------------------------
5.4
--------------------------------- ----------------------------------
7.

engines computer

omniupdate. Tracking code and
metered numbers will be used to verify response -- something Ambassador has
focused on since entering the NYC market. Chekmayan ,
Tactical Public Relations,
+1-212-794-8757
ara@tacticalpr. My Search Search 9.

internet q

College web
sites, and those who manage them, are expected to offer an unprecedented
volume and variety of information and services. "The Yellow Pages is the most
accountable medium in the history of advertising -- and it's now been joined
by local Internet search ..AmbassadorYellowPages.9%
----------------------------------------------------- --------------
9. Yahoo! Search 19.

legal media

today announced their
findings of an internal study focused on analyzing web content management
as it pertains to higher education institutions.omniupdate.com/images/downloads/white_paper0405. (formerly known as Mainstay) has
been focused on producing desktop and client-server applications that help
companies efficiently manage the processes that run their businesses.
"We're in the business of generating qualified leads for local businesses,
and measuring print response via metered lines is something we've done for
years," said Rich Hargrave, Vice President of Internet Sales.

Table 1: Top 10 Search Engines Ranked by Search Share: June-July 2005

Provider/Vertical June 05 July 05
---------------------------------------------------------------- ---
1. MSN Search 12. MSN Search 13.

internet on

PRESS RELEASE Higher Education Web Content Managers Deemed 'Heroes of the Web' for Their Efforts

The white paper can be found at:
http://www.
Ambassador's Products also include Print Yellow Pages and Directory
properties such as Yahoo! Yellow Pages and Switchboard."
Software and traffic fulfillment is being managed through Florida-based
Click Forward, a national leader in online advertising management. My Way Search 1.8%
-------------------------------------------------------------------

Source: Nielsen //NetRatings MegaView Search, August 2005

The average Web searcher conducted nearly 38 searches during July 2005, a
four percent increase from the prior month (see Table 2).