Sony Electronics Names Mike Fasulo as Chief Marketing Officer

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"As online
counterfeiting, illegal gray market channels and phishing attacks continue to
threaten corporate revenues, brand reputations and consumer trust,
MarkMonitor's holistic approach to corporate identity protection makes it
perfectly poised to protect companies against such threats.

ensuring reward

A 20 year marketing veteran of blue chip global firms with a focus on
financial services and enterprise software, Drake most recently led worldwide
marketing at financial services technology vendor Corillian, where he was
responsible for the company's go-to-market strategy. I look forward to the challenge and opportunity to enhance
Sony's number one brand image as well as leverage devices and content to
provide the total Sony entertainment experience," said Fasulo.

reward lexicon

Fasulo will also continue to spearhead Sony Electronics' direct
marketing, Web services, the ultra high -end QUALIA business, the QRIO biped
robot Corporate Ambassador initiative, and the unit responsible for marketing
Sony's AIBO entertainment robot.

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branding reward

This category is for companies / experts / consultants / agencies who specialise in the field of Branding on the Internet.

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markmonitor.com, Sony Style
stores and the SMB (small and medium sized business) direct channels. His team
has spent the last several years focusing on expanding Sony Electronics' CRM
(customer relationship management ) initiatives, building software tools to
support this expansion, and further developing the direct channels for both
consumer and business customers.

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"

About MarkMonitor
MarkMonitor is the global leader in establishing and protecting corporate
identities on the Internet, with a focus on making the Internet safe for
business.

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Drake also held senior
marketing positions at Bank of America, Siebel Systems, More. Online attacks
continue to take on new forms and new industry segments and I look forward to
helping MarkMonitor stay ahead of the game through active 24/7 monitoring ,
early warning alerts and enforcement of best practices to protect our
customers from new breeds of attackers.

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A key member of the leadership team, Drake
assumes overall responsibility for the company 's marketing strategy, products
and communications efforts.

They should have the experience and expertise in all facets of brand building, brand management and brand strategies for the Internet and the new media.

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"This is an exciting time for Sony Electronics as we move forward into the
age of convergence.

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MarkMonitor Appoints Marketing Veteran Chuck Drake as CMO

For more
on MarkMonitor , please refer to http://www.

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Fasulo was formerly responsible for all of Sony Electronics' direct -to-
consumer sales and marketing initiatives, including SonyStyle.

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In Fasulo's new role he will be responsible for Sony Electronics'
advertising, promotions and trade show activities which were previously headed
by Mark Viken who was recently named senior vice president for new business
development.

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"I've joined MarkMonitor at a pivotal time," said Drake.

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"MarkMonitor is experiencing unparalleled growth and Chuck's marketing
expertise and record of innovation make him the perfect person to build upon
and accelerate the momentum we've established," said Mark Shull , CEO of
MarkMonitor. "Chuck's strategic insight will be instrumental as we expand and
leverage our deep domain management expertise to protect our customers'
corporate identities every step of the way, from inception to fraud prevention
to protecting their brand on a global scale.

verbal facets

Proven Marketer Brings 20 Years Experience to
Online Corporate Identity Protection Company

SAN FRANCISCO, MarkMonitor(R), a leader in online
corporate identity protection , today announced that Chuck Drake has joined the
company as chief marketing officer.com.

define tagline

MarkMonitor is the only provider of integrated, end-to-end corporate
identity creation and protection solutions -including global domain
registration and trademark reconciliation, Internet brand protection,
phishing /fraud detection and response, and online channel monitoring. SAN DIEGO, A seasoned Sony executive
with 20 years of sales and marketing experience, Mike Fasulo has been named
Chief Marketing Officer of Sony Electronics in the U.

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com and
GlaxoSmithKline, after honing his branding skills at the Clorox Company.

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paragraphs unforgettable

S.
Fasulo will now be responsible for leading Sony Electronics' Corporate
Marketing unit, which oversees the Sony brand by driving marketing
communications and establishing national promotion platforms and cross-product
branding initiatives.

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