The FTC has been very supportive of the development of this program and
has indicated that ERSP referrals are given strong scrutiny.

mislead complaint

. The
artificial sweetener ingredient (sucralose) in Splenda is manufactured
chemically. To
help consumers, advertising of these food products must be accurate and not
misleading," says Andy Briscoe, President of the Sugar Association. "The
success of this program is a clear indication of the industry's willingness to
adhere to guidelines that ensure consumers receive fair and accurate
information about products .
The seminar will be held on Thursday, Feb.

disclosure discern

"This is an important ruling for consumers.
Of these referrals, one resulted in the largest FTC health consumer redress in
history and another resulted in a company's expulsion from ERA's membership. Consumers
are able to file complaints in any product category by visiting
http://www.

disclosure scam

According to the ASA,
when the Board upholds a complaint, they ask the company not to run the ad
again.com. It also
allows advocacy and consumer groups, direct response marketers and other
interested parties the opportunity to refer suspect advertisements to ERSP. If the claims are found to have
inadequate support and the marketer does not pull the program or make
necessary alterations within the specified time period, that individual or
company is referred directly by ERSP to the Federal Trade Commission (FTC), or
another appropriate regulatory agency. He'll
talk about how to write for search engines, and how to develop content
for websites .

objectively seo

"

About VANewswire

Published weekly as an electronic newsletter, Richmond-based VA
Newswire publishes business intelligence for Virginia's
entrepreneurial economy.

cloaking scam

In the United States , Johnson + Johnson is currently involved in more than
ten federal and consumer class action lawsuits alleging misleading marketing
for the chlorinated artificial sweetener Splenda.
The New Zealand Advertising Standards Authority was formed in 1973 and is
a self-regulating body comprised of marketing and advertising agencies in New
Zealand. Of the 45 cases found to include
potentially false advertising , 80 percent of the marketers in question agreed
to modify or discontinue their advertisements based on ERSP's recommendations. In particular,
nine of ERSP's 45 total cases have been referred to the FTC for noncompliance.netbaldwin.

ftc cloaking

Its membership-direct response and
electronic retailing companies and their suppliers-is involved in multi-
channel electronic marketing including infomercials and short-form
commercials, live shopping channels, radio and the Internet.

spammed objectively

To learn more about the truth about Splenda, please contact Rich Masters
at Qorvis Communications at 202-496-1000, email at rmasters@qorvis.

Electronic Retailing Association Marks First Year of Self Regulation Program as a Success

deceptive cloaking

Our members should be very proud of their
efforts.
Jim Baldwin, COO of NetBaldwin , has helped companies of all sizes
achieve better search position and determine the optimal position for
their website. He will be discussing the basics of Search Engine
Optimization and how to achieve better rankings for websites.

discourage cloaking

In fact, the name sucralose is misleading because it is not a
sugar but a chlorinated chemical.org and completing ERSP's consumer complaint log.

Business Editors /High-Tech Editors

RICHMOND, Va. To register or for more
information, go to www.com
This seminar brings two great business leaders together to talk
about this timely topic.

disclosures avoiding

"We believe that in order to continue to thrive as an industry,
e-retailers must be held accountable to the industry, to regulators and
ultimately, to consumers," said Barbara Tulipane, ERA president + CEO. 17 at 7:30AM at "The
Place at Innsbrook" (4036-C Cox Road, Glen Allen). The cost of the
event is $39.

avoiding disclosure

New Zealand Ad Authority Upholds Complaint Against J+J

WASHINGTON, The New Zealand Advertising Standards
Authority (ASA) has upheld a complaint against Johnson + Johnson for
misleading marketing practices in advertisements for the chlorinated
artificial sweetener Splenda.
The Authority's Advertising Standards Complaints Board, made up of
representatives from New Zealand's advertising and marketing agencies,
reviewed 15 second and 30 second versions of an ad for the artificial
sweetener along with focus group input.----NetBaldwin and
VANewswire announce their Search Engine Optimization Seminar in
Richmond, VA "Getting Better Search Engine Rankings , Fact Versus
Fiction, and Determining the ROI of a Website".

spammed ftc

The electronic retailing industry , which includes infomercials, live
shopping, radio and online retailing, experienced an eight percent growth rate
in 2004 and grossed over $296 billion.

avoiding desperately

ERSP, which was designed to quickly identify egregious advertising programs
and remove them from the airwaves, has tracked 1,730 direct response
advertisements since August of last year.00 and registration is required.
Without understanding the importance of Search Engines in internet
marketing, most companies fail to achieve return on their website
investment.

discourage complaint

Most violators falsely advertised a portion of a product in the weight
loss, dietary, skin treatments and health improvement categories. "When your prospects do find your website, you want to
make sure you've got something to tell them. Using best of breed Search Engine Marketing (SEM) and Search
Engine Optimization (SEO), NetBaldwin demonstrates measurable results .

unethical spammed

In reality, the product Splenda does not contain and is not sugar.truthaboutsplenda.

"
Working with the National Advertising Review Council (NARC), the self
regulatory body for the traditional advertising industry, this program looks
at major claims within a direct response advertisement and assesses the
adequacy of the supporting substantiation and scientific evidence .

unethical disclosure

The Board determined that the ad
deceived consumers into thinking Splenda is all natural like sugar , when it is
actually a chemical compound.

scam gimmicks

ABOUT THE ELECTRONIC RETAILING ASSOCIATION
The Washington DC-based Electronic Retailing Association is the trade
association for major companies that use the power of electronic media to sell
goods and services directly to the public.

Search Engine Optimization Seminar in Richmond VA

scam ethics

About NetBaldwin

Based in Richmond, Virginia , NetBaldwin delivers real results from
websites.

gimmicks spamming

This category is for articles, papers and research concerning Ethics and Standards within all forms of website promotion.

credibility halts

Sugar Producers and Farmers Praise Advertising Standards Board Decision to Call Johnson + Johnson's Splenda Ads Misleading

The sweetness of Splenda is due to the chlorocarbon chemical
(sucralose) that contains three atoms of chlorine in every one of its
molecules. As more and more sweeteners
are used to formulate foods in the U. Search Engine Optimization and Search Engine
Marketing have become critical to every company's success on the web.
NetBaldwin is the leading search firm in Richmond, VA with success
stories that include organizations of all sizes throughout the world.

spamming mislead

"This complaint is on the basis that Splenda is
being compared directly to sugar and misleading and confusing consumers into
thinking it's as natural as sugar because it's 'made from sugar and tastes
like sugar,'" according to the upheld complaint., consumers need to be vigilant in
reading the ingredients part of the Food Label to verify if the product is
made with all natural real sugar or some man-made, chemical sweetener . Program Brings Credibility to Industry, Improves Consumer Confidence

WASHINGTON, One year after the Electronic
Retailing Association (ERA) implemented its Electronic Retailing Self-
Regulation Program (ERSP), the trade association released findings that show
efforts to thwart misleading or fraudulent advertising have been successful.

nigritude disclosures

.com or
visit the website http://www."
Jim Bacon, Editor of VANewswire, has helped companies across the
state tell their story to human audiences and search engines.

discourage unethical

The program stipulates that all marketers must provide adequate
substantiation within 15 days of an evidence request, and all reviews will be
completed within 60 days of notification.savvyshopper. "If the
Search Engines can't find your website, neither can your prospects.

credibility disclosure

"The [Splenda] advertisement . gave rise to a
likelihood of a consumer being confused and misled as a result of the
comparison in the advertisement," the Board decided.S.