The search positions of CompleteTax , eSmartTax, ExpressTaxRefund,
H+R Block, H+R Block's TaxCut, TaxFreedom, TaxSlayer, TurboTax and two
other tax web sites were analyzed using WebPosition.com

NetIQ, WebPosition and WebTrends are trademarks or registered
trademarks of NetIQ Corporation in the United States and other
countries .com can
be found at http://www.
Today, CafePress.9 million members who have
unleashed their creativity to transform their artwork and ideas into unique
gifts and new revenue streams.

Media Contact
Marc Cowlin
CafePress.

google checker

The next most visible sites in natural search listings for the
targeted keywords were TaxCut at 19%, CompleteTax at 11. While
there are a variety of factors that may impact search engine
visibility, one site had very few external sites linking to its
domain, and the other site's homepage employed a redirect, which,
depending on the type of redirect, could cause a site to be penalized
by certain search engines.
WebPosition produced search rankings for the ten keywords for each of
the sites examined using the manual query setting in its Reporter
module.com), the
nation's first search engine marketing (SEM) company focused exclusively on
the needs of real estate professionals, today announced a strategic
partnership with Pullan Communications (www. Add to that our traffic ranking on Alexa
and I can't imagine ending the year on a more positive note.alexa.

toolbar dlr

25% and
ExpressTaxRefund at 1.

Methodology

This study shows how ten tax web sites are using SEO and SEM
techniques for ten popular keywords identified using Wordtracker, the
leading keyword research service integrated with WebPosition. NetIQ offers integrated, modular products that give
users the ability to ensure operational integrity, better manage
services and risk and ensure policy compliance. Using revolutionary print-on-demand technology the
Shopkeeper's merchandise is not printed or created until an online order is
placed .

popularity blueberry

netiq.

"We are excited about our strategic partnership with Pullan
Communications," says Andy Steuer, CEO of Fidelity Assets. As a result, Pullan
clients will generate more leads, and ultimately put themselves in a
position to be Top Producers.
Online advertising with Fidelity Assets is performance -based according to
the number of visitors and leads generated by the campaign. Pullan Communications
has continually kept abreast of the cutting edge technologies, and today
offers a powerful suite of technology marketing solutions for real estate
professionals.

Self-Expression Reaches New Levels as CafePress.com Catalog Surpasses 22 Million Unique Products

Using easy to follow
online instructions , CafePress Shopkeepers are given the tools needed to
Create + Sell over 80 unique products featuring their artwork, photography,
designs, political views, humorous quotes, and more. CafePress has over 1.
Maheesh Jain
http://profnet.

abounding popularity

08% but when analysis also includes paid listings
that visibility rises to nearly 90%.

Pullan real
estate marketing solutions include lead generating websites, and a
partnership with Fidelity Assets will be a powerful combined solution for
Pullan clients.com.

About Pullan Communications

Pullan Communications (previously Genstar Media ) was founded in 1996 with a
mission to deliver the latest in Internet technology to the real estate
industry. Pullan real estate
marketing solutions take the effort out of real estate marketing and
prospecting, enabling agents to focus on their clients. CafePress. By installing a toolbar
within an Internet browser users' web activity is tracked and ranked.cafepress.

blueberry link

In addition to incredible growth in product offerings,
CafePress found itself consistently landing within the Top 500 Sites on
Alexa 's ongoing ranking of web traffic, and is currently listed in the top 20
of all shopping sites.
CafePress is a marketplace of self-expression consisting entirely of user
created merchandise commonly used by artists, current websites, and bloggers
looking for a way to monetize through retail products.com.com is the leading online marketplace that offers sellers
complete e-commerce services to independently create and sell a wide variety
of products, and offers buyers unique merchandise across virtually every
topic.

hagans incoming

WebPosition
examined the visibility each web site achieved in both natural and
paid search results on Ask Jeeves, Google, MSN and Yahoo! Web Results
for the category 's most popular terms, as identified by Wordtracker,
including: "electronic filing," "tax return, " "efile," "taxes," "tax
filing," "tax preparation," "tax refund," "tax information," "income
taxes ," and "tax help."

Tax Site Tip: Natural Search Offers Opportunity

As a group, the ten tax sites have a natural Visibility
Percentage(a) of 59.83%,
TaxSlayer and eSmartTax tied at 7.

increases targeted

TurboTax and H+R Block were also the most visible sites when
analysis included both paid and natural search listings coming
in at 68.92%."
Two out of the ten web sites examined have an overall Visibility
Percentage of zero, precluding their mention in this study.pullan .7 million unique
items, doubling the offerings of 2003.

hagans teoma

With WebPosition 3.

About WebTrends

Thousands of web-smart organizations worldwide, including more
than half of the Fortune and Global 500, rely on WebTrends to improve
their web site conversions and optimize their marketing performance
for maximum return on investment."

According to the National Association of Realtors , 75 percent of all home
seekers use the Internet to find their new home.

Pullan real estate marketing solutions offers pre-designed and customized
websites designed by REALTORS for REALTORS .com
catalog visit http://www.com has empowered individuals,
organizations and businesses to create buy and sell customized merchandise
online using the company's unique print-on-demand and e-commerce services.

reciprocal urls

33%, respectively., with offices and development facilities in 16 countries
worldwide, NetIQ employs 1,200 people and has more than 3,000
enterprise customers. The websites offer
auto-updating of listings, auto-updating of MLS listings utilizing the IDX
format, lead generating features with auto follow-up email campaigns and
email notification of new listings. In the design process the
Shopkeeper chooses a retail price for each item, and the difference between
this price and the CafePress base price is the Shopkeeper's profit made for
each item sold.
At the end of 2004 the CafePress catalog contained 5.

blueberry backlink

83% and TaxFreedom and
TaxSlayer tied at 1. Pullan is a leader in real estate marketing solutions and provides
Web site development and email marketing services to real estate
professionals.

"We have done a tremendous amount of due diligence in the search engine
marketing space," says Terry Pullan, President of Pullan Communications.

alexa pagerank

H+R Block and TurboTax Lead in Search Engine Visibility this Tax Season According to WebTrends

42%.33%.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.

hagans targeted

WebPosition top-level findings indicate that TurboTax and H+R
Block are leading the pack in search engine visibility , achieving the
highest search positions in both natural and paid search listings for
the targeted keywords, among the ten tax web sites.17% and 60.75%,
CompleteTax at 43. WebTrends is a business unit of
NetIQ Corporation.com

About NetIQ

NetIQ (Nasdaq:NTIQ) is a leading provider of integrated systems
and security management solutions that empower IT with the knowledge
to assure service. These include state-of-the-art real estate agent and broker
websites, online email marketing systems including e-Prospecting and
educational webcasts discussing lead generation, lead incubation, and best
practices for search engine marketing and optimization."
Alexa is a user based tracking of web traffic.com ended the year with a three-month average rank of 352 for
all web traffic, and landed at number 15 for all shopping sites.

pagerank announce

As the worldwide market leader for
web analytics , WebTrends has become the trusted standard not only for
award-winning technology, but also for a full range of consulting
services and unmatched industry expertise. Please visit
www.com co-founder and Vice President of Business Development Maheesh
Jain.

About CafePress.

alexa announce

Business Editors/Technology Writers/With the tax
season reaching its crescendo, WebTrends, the web analytics market
share leader and a business unit of NetIQ Corporation (Nasdaq:NTIQ),
today unveiled results from its WebPosition(R) Search Ranking study of
how ten popular tax web sites are using Search Engine Optimization
(SEO) and Search Engine Marketing (SEM) strategies to attract visitors
who are preparing or filing their taxes online.67%, TaxFreedom at 4.

The next most visible sites when analysis included both paid
and natural search listings were ExpressTaxRefund at 50.
Fidelity Assets (www. More
information about Alexa and current traffic information for CafePress.

dlr toolbar

com) to offer an
integrated search engine marketing and Web hosting solution for all Pullan
clients. Ending 2005 with
22,412,483 unique user-designed products CafePress saw an average of 45,787
items added daily.com is a growing network of over 2.

If you have a Free For All Links page, please submit to
Free For All Links .

alexa targeted

Pullan's eProspecting email
marketing solution automates the lead incubation process freeing up the
agent's time to service their clients. At the point of an online sale, CafePress . To browse the seemingly endless CafePress.

marketleap link

17%
and 32.

About WebPosition

WebPosition 3. For more information, visit www. For more information, please visit the company's
web site at www. In a changing market, it is imperative
that agents are efficient and competitive, and our partnership with
Fidelity Assets helps our clients get this competitive advantage by
combining the functionality of our online marketing programs and websites
with the traffic that Fidelity Assets can send to them .

popularity alexa

A data
snapshot was taken on April 5, 2005, to compile these findings. All other trademarks mentioned are the property of their
respective owners.

PRESS RELEASE Fidelity Assets Partners With Pullan Communications to Offer Realtors Integrated Search Engine Marketing and Web Hosting

With its Web Traffic
program, Fidelity Assets builds a customized search engine marketing
campaign for each real estate agent with keywords associated to the agent's
geographical area and the specifications of their business. Genstar Media rapidly grew to be the industry leader in providing
dynamic web sites to real estate agents and brokers. Please visit
www.com.

announce google

5, WebTrends offers organizations
solutions for managing the entire Search Engine Optimization (SEO)
process: organizations can conduct keyword research through the
integrated Wordtracker service, increase visibility and improve search
engine positions with WebPosition, and understand conversions and
revenue from paid and natural search terms with WebTrends(R) On Demand
and software solutions.
"We feel that our marketing programs will be enhanced by our partnership
with Fidelity Assets.pullan.com.com Ends 2005 With Record Product Count and Lands Consistently in
Alexa's Top 500

FOSTER CITY, Calif.com, the leading
online marketplace offering sellers complete e-commerce services to
independently create and sell a wide variety of products, announced today a
300% increase in its overall product catalog in 2005.com produces the product in
one of its two production facilities , ships the merchandise, handles all
billing, and customer service.com/ud_public.

If you have a Link Exchange page, please submit to Reciprocal Links .

announce honest

"H+R Block and TurboTax obviously have focused efforts to attain
high search positions through paid keyword listings and through web
site content optimized to rank higher in natural search listings, said
Jason Palmer, vice president of products, WebTrends.fidelityassets.fidelityassets.com
650-655-3039
mcowlin@cafepress .

This category is for sites that offer tools or services to enhance link popularity by locating and implementing incoming links to a site or reciprocal links.

urls increases

TurboTax and H+R Block were the most visible sites in natural
search listings with a natural Visibility Percentage of 42.83%, eSmartTax at 6 .
(a) Visibility Percentage reflects a site's visibility within the
first three pages of search results for all the keywords and search
engines examined. The first 30 search positions are weighted to
calculate the Visibility Percentage and a site that has number one
positions for all of the targeted keywords on each of the search
engines examined, would have a Visibility Percentage of 100 %.1 million unique,
independently owned shops and is consistently listed in the top 500 Alexa
Ratings for all web sites.com
CafePress.jsp?userid=10009404

teoma abounding

5 optimizes a web site's relevancy , visibility and
overall performance with search engines, by enabling businesses to
understand how their sites perform for various keywords and what they
can do to achieve higher search positions on each of the major search
engines. By delivering accurate and
actionable metrics through both on-demand and software options,
WebTrends ensures that its customers are positioned for both immediate
and long-term success with a solution that can adapt to ever-changing
business and technical requirements .WebTrends. Our clients continue to ask us how they can get
targeted traffic to their websites and therefore generate more leads from
their Internet marketing efforts.
Boasting over 10 million toolbars, Alexa traffic rankings represent the
largest and widely accepted tools for measuring and comparing overall Internet
usage. Launched in 1999, CafePress.

automates pagerank

"Both of these
sites have a distinct competitive advantage in being able to reach
more visitors through search engines. Headquartered in San
Jose, Calif. "There is a
natural fit between our two companies, where Fidelity Assets can help
Pullan Communications real estate agent clients get targeted traffic sent
to their websites from Google, Yahoo!, AOL and MSN.

Fidelity Assets Web site Pullan Communications Web site

Fidelity Assets uses highly refined campaign management tools to leverage
traffic from Google, AOL, Yahoo! and MSN on behalf of their clients, so
their clients can promote their listings or their websites and target
buyers and sellers who are actively searching for real estate in their
geographical area. Through its suite of Internet marketing services,
Fidelity Assets offers real estate professionals personalized marketing
campaigns that utilize Google, Yahoo! and other major search engines to
capture targeted, high-quality online traffic and leads for their clients.prnewswire.

urls competitors

This indicates a strong presence
for these sites within the first three pages of search results,
particularly if paid listings are included."

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM )
solutions designed exclusively for real estate brokers and agents, and
mortgage brokers., CafePress .
"The number 22 million amazes me for a few reasons," explains
CafePress. "First, is the massive increase over last year, the addition of products
in 2005 breaks down to over 45,000 new products everyday! Second, the
population of Australia is about 20 million; we have enough products to sell
every resident a different product. CafePress.