either development

SmartSearch Marketing Expands Staff With Addition of New Director of Sales

individuals design

This Thursday, we will return to NASDAQ with what is
already a higher share price than our IPO price.

word search

Aptimus, Inc.

optimization alphabar

"I look forward to building upon that
success through targeted sales in both the consumer and b-to-b markets, and
playing a vital role in helping the company achieve its expansion goals.

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either engine

SmartSearch takes an integrated approach to search marketing, blending
search engine optimization (SEO), search advertising and Web site conversion
as appropriate.
"David 's breadth of knowledge in the search engine marketing field,
coupled with his proven sales experience will help take SmartSearch to the
next level," said Dale Hursh, CEO of SmartSearch.

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Aptimus has
offices in San Francisco and Seattle, and is publicly traded on the OTCBB
under the symbol APTM.com. The company develops highly-optimized campaigns that deliver
qualified prospects and increase sales while maximizing clients' return on
investment.

appropriate money

aptimus. Temple will help SmartSearch seize new business
opportunities and leverage the explosive growth in the fast-paced online
marketing industry - - estimated to reach $17.

appropriate promotion

"We went public in September 1999 on the NASDAQ National Market at
$12 per share.

This category is for individuals and companies who offer search engine optimization and submission services, either by hand or software, for money.

web word

For Web site publishers, the Aptimus Network
generates new revenues while promoting offers from known brands in
graphical formats that complement the publishers' sites and adds value for
their customers. At the core of the Aptimus Network platform is a database
configuration and software platform supporting a direct marketing approach
called Dynamic Revenue Optimization, which automatically determines on
a real-time basis specific advertiser offers for promotion on each
publisher's Web site and in each email sent.

alphabar computers

(OTC BB: APTM ), the
performance-based advertising network, today announced that the Company has
received notice from NASDAQ Listing qualifications that its application for
listing on the NASDAQ National Market has been accepted.

About Aptimus, Inc. Marketers pay only
for the results they achieve on a cost per click, cost per lead, cost per
acquisition, or cost per impression basis, as well as combinations of those
models. As a result, marketers can refine their offers and payment models
to achieve their objectives. The company's primary offer
presentation formats include cross-marketing promotions at the point of
registration or other transactional activity on Web sites, online
advertising programs, and email marketing campaigns. "We could not have selected
a more qualified candidate .

Submissions are only accepted under the alphabar using the appropriate letter of the first word in the title.

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"We are delighted that our years of hard work and perseverance have brought
us to this major milestone," said Tim Choate, President and CEO of Aptimus,
Inc.
"SmartSearch Marketing has built a stellar reputation by delivering
interactive marketing insight and solid business results to a growing and
loyal base of customers," said Temple.

letter optimization

OB.

click web

That's a major validation
for our unique approach to online marketing and also of the efforts of our
incredible staff who helped return Aptimus to prominence," added Choate.

either firms

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(www.

money development

The Company
expects trading to commence on NASDAQ under the symbol "APTM" at the open
of market on Thursday, March 17, 2005.

Aptimus, Inc.com; speaking at major
industry conferences; CEO at Global Education Marketing; and search marketing
consultant for FindLaw. The SmartSearch team serves clients throughout the United States by
integrating search engine optimization, pay-per-click advertising and Web site
conversion.

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5 billion by 2008.

development internet

Aptimus ' current
clients include many of the top 500 direct marketers., SmartSearch Marketing, a
full -service search engine marketing firm specializing in consumer and
business-to-business markets, today announced it has hired David Temple as its
new director of sales. SmartSearch guarantees its pre -established cost-per-lead and
cost-per-customer goals and monthly spending limits.

design alphabar

"
Temple is a successful sales executive and a recognized expert in the
search engine marketing industry with a wide range of related experience,
including: contributing editor at Multilingual-search.com.

web pay

More information on Aptimus is available at the
company's Web site at http://www.aptimus.

q submission

PRESS RELEASE Aptimus Announces Return to NASDAQ National Market on March 17 2005

For advertisers, the
Aptimus Network offers a platform to present their offers across an
audience of Web site and email distribution channels. David Temple Joins Fast-Growing Company to Help It Expand in Booming
Search Engine Marketing Industry

BOULDER, Colo.

firms q

com) is a performance-based advertising network,
generating new revenues for participating Web site publishers while
generating new sales leads for advertiser clients. Aptimus Web site
publishers include a diverse cross-section of the Internet."

About SmartSearch Marketing
SmartSearch Marketing is a full-service search engine marketing agency
that helps clients generate leads, acquire customers and position brands
online.