Accenture Analysis Offers Compelling Business Case for Digital
Transformation
Accenture, a primary systems integration partner for Microsoft and the
Connected Services Framework , recently conducted analysis that looks at the
issues and opportunities associated with new digital technologies and how they
are transforming production techniques and capabilities for broadcast and film
companies.
March 8, 2005 at 10:00am PT/1:00 pm ET, EMC Software representatives will
provide a demonstration of document management functionality in the platform,
such as checking content in and out, versioning, searching, creating virtual
(compound) documents and workflows.

Recorded Event: Enterprise Collaboration
EMC recently hosted an online event on enterprise collaboration, featuring
a customer presentation and a demonstration of EMC Documentum eRoom, the
industry leading collaboration solution that delivers enterprise-class
scalability, functionality and performance.

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Accenture Analysis Offers Compelling Business Case For Digital Transformation. This
demonstration exemplifies a new level of integration between business systems
and production processes , highlighting the significant potential for
efficiencies and cost savings with a service-oriented architecture (SOA)
enabled through Connected Services Framework.
Using their collective industry expertise, Accenture and Microsoft are
collaborating to help broadcasters and film companies extend the value of
existing technology resources, and reap the benefits of SOA with the Microsoft
Connected Services Framework at the core.
Connected Services Framework can simplify how content owners and operators
work together to deliver fresh new content to a broad audience of consumers.
The presentation is scheduled for March 15, 2005 at 10:00am PT/1:00 pm ET. The demo showed how Documentum
eRoom can be tailored for specific projects, processes or business
initiatives, such as new product development, contracts negotiations, client
engagement and supply chain management.

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(Nasdaq: MSFT ) announced it is extending the unique capabilities of
Microsoft(R) Connected Services Framework for the broadcast and film
industries to integrate with business processes, such as scheduling and rights
management systems, and dynamically interact with production processes.
For telecommunications operators and service providers, Connected Services
Framework allows them to aggregate, provision and manage converged
communications services for their subscribers across multiple networks and a
range of device types.

Web and Portal Content Management
The third series will feature William Hunton of Delta Technology, Inc. To listen to a recording of the
enterprise collaboration series, visit: http://www. Appro
enables a variety of network computing applications by developing powerful,
scalable, and reliable clusters, servers, storage subsystems and high-end
workstations for the high-performance computing (HPC), Internet computing
and cluster market.

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Along
with industry -leading business application providers RightsLine, ScheduALL and
Xytech Systems, Microsoft will demonstrate an enhanced workflow at IBC2005,
showcasing an end-to-end content management scenario with business management
applications collaborating with content creation processes.com/cgi-bin/prnh/20000822/MSFTLOGO )
"Reaching beyond integration of digital production systems and
applications, our demonstration of Connected Services Framework at IBC2005
offers a compelling view of the capabilities for business applications -- such
as scheduling and rights management systems -- to interact with the content
production processes," said Maria Martinez, corporate vice president for the
Communications Sector at Microsoft.

Analyst Firm IDC believes that the HPC industry is in the midst of
important technology changes to improve price, performance and TCO.

They form the basis of many larger web sites which have a requirement for articles or other information to be added frequently.

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(Logo: http://www.mspx .

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.emcsoftware-info.

coldfusion communicate

com/resources/mediaandentertainment/solutions_connected_s
ervices_framework .appro.com.

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Microsoft's collaboration with RightsLine adds an end-to-end content
management framework that enables both content and service providers to track,
manage and allocate usage permissions and capture royalty obligations. With a published
application programming interface (API) to deploy RightsLine's Rights
Management System using Microsoft's Connected Services Framework,
broadcasters , studios and other content providers can reduce content and
services time to market, reduce liability and maximize the utilization of
their content portfolios.com/mk/get/03-22-05_ESSENTIALS_SERIES_LP_MA

Enterprise Document Management
February 24, 2005 at 10:00am PT/1:00pm ET, Darrell Delahoussaye of Bechtel
Corporation will discuss how his company plans to leverage the EMC Documentum
platform and XML to manage documents and exchange information across a global
supply chain, reducing the cost of inadequate interoperability.

For more information on seminars and events related to EMC's Documentum
products and solutions, visit: http://www.

workflow granular

The adapter provides a
common integration point for business systems and allows project work orders
to be generated in industry -recognized software applications such as ScheduALL
and Xytech Systems and executed by Connected Services Framework. The
complex and increasingly time-sensitive workflows of today's content and
service providers are able to leverage the event-driven messaging model of the
Connected Services Framework to "plug-in" RightsLine's patented business
rights management software to help ensure that content rights and royalties
are contractually available and accurately accounted for. All other trademarks are
the property of their respective owners.

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About Appro

Appro's headquarters is in Milpitas, CA.

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The names of actual companies and products mentioned herein may be the
trademarks of their respective owners., Beginning on February 24, 2005,
EMC Corporation will kick off a series of online events focused on content
management.com.

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newscom.
Based on an in-depth study conducted with a major television broadcaster,
the analysis shows that transforming a broadcaster's technology , processes and
human performance can typically save 9 percent of annual production spend. The EMC Documentum Essentials Series highlights customer success
stories and features live product demonstrations .

PRESS RELEASE Appro Showcases XtremeBlade Solution Based on AMD Opteron(TM) Processor at the Design Automation Conference in San Diego

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Microsoft Enables Broadcasters to Bridge Business and Content Production Processes With Connected Services Framework

Providing
the dynamic connectivity between the necessary systems, Connected Services
Framework automates the workflow, notifying and interacting with session
participants, whether they are production systems such as transcoding
services, Digital Asset Management (DAM) systems and editing tools or human
participants needed to generate media assets , provide edits or review content
for approval.microsoft.
On March 22, 2005 at 10:00am PT/1:00 pm ET, EMC Software representatives
will demonstrate how the EMC Documentum platform facilitates content delivery
to portals, enabling content management applications within portals and
providing tool sets to easily customize and build integrations.com), a leading
provider of high-performance enterprise computing systems, and AMD will be
demonstrating the Appro XtremeBlade Solution based on AMD Opteron
processor at the Design Automation Conference (DAC), in San Diego, CA,
booth number 2156.

deployment netquest

"
The integration of business applications through Connected Services
Framework is achieved using a new Media Order Adapter developed with
ScheduALL, Xytech Systems and Technicolor, New Media . To
learn more about technology trends that are experiencing growth in adoption
such as blade servers, AMD Opteron processors, InfiniBand interconnect
fabric and Linux, download a copy of the IDC white paper at www.

cms workflow

Appro has an R&D and manufacturing
center in Asia and a sales and service office in Houston, Texas.

demonstration coldfusion

Accenture's business case underscores the value and opportunity available
to broadcasters and film companies through implementation of a
service-oriented architecture, which is becoming a driving force of change in
other industries."

About Microsoft Connected Services Framework
Microsoft Connected Services Framework is an integrated, server-based
software solution for building and managing services using a service-oriented
architecture.com/events
EMC is a registered trademark of EMC Corporation.appro. http://www.

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com

In addition , Appro will preview its new upcoming 1U and 3U server products
that will be added to the Appro Xtreme Family of products in Q3/05.

versioning communicate

HOPKINTON, Mass. Information on the series
is listed below. These
new products will provide double the memory availability currently not
available in any other server platforms.appro.

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The exchange of data through Connected Services Framework is
bidirectional , allowing business systems not only to deliver work order
parameters, but also to monitor the progress and health of projects, helping
ensure that tasks are completed and budgets are maintained in real time.

screaming versioning

The XtremeServer product family
will support 2 to 4 Single or Dual-Core AMD Opteron Processors with 8 DIMM
sockets per CPU.

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NOTE: Microsoft is a registered trademark of Microsoft Corp .

This category is specifically for listing Content Management Systems which are based on the ColdFusion application server environment.

Content Management Systems are tools for the management and publication of information online.

communicate demonstration

AMSTERDAM, Netherlands, Today at
IBC2005, the International Broadcasters Convention, Microsoft Corp. "With Connected Services Framework,
broadcasters and film studios can attain a fluid, automated exchange of data
among otherwise disconnected applications, ultimately increasing productivity
across the organization.
"The Connected Services Framework offers broadcast and film companies a
sophisticated and competitive way to create, manage and deploy content over
multiple channels," said Dave Brown, a partner in Accenture's Media +
Entertainment practice . in the
United States and/or other countries.

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For media and entertainment organizations, Connected Services Framework
provides an SOA to manage how disparate applications work together to help
companies streamline the creation, management and delivery of content.
With Connected Services Framework, companies across the content and service
delivery value chain can reduce the cost and time of integration, get more
from their existing infrastructure, and can generate additional revenue
streams through new services and content.,
who will share how Delta Air Lines deployed the EMC Documentum platform as
part of its portal application infrastructure.com/events.

The XtremeBlade server offers great flexibility by mixing blade
configurations from 2-way to 4-way in the same sub-rack clustering
infrastructure.

cms deployment

More information about Connected Services Framework for media and
entertainment companies can be found at
http://www. These products will make a dual processor server capable
of handling up to 64GB per system using 4GB memory modules while a quad
processor server scales up to 128GB.

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EMC Media Advisory: EMC to Feature Customers and Product Demonstrations in Enterprise Content Management Online Event Series

The session will discuss the
portal's conceptual and physical architecture and technical issues overcome to
complete the project ahead of schedule .documentum.
Appro (http://www.

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"Simply by connecting together digital islands, the
potential impact for the business in terms of improved performance and new
market opportunities is irresistible . To learn more or to register for the series, visit:
http://www.documentum.

Contact:
David De Jear
EMC Software PR
925-600-5458
dejear_david@emc. This integrated modular design results in an effective
managed infrastructure that centralizes power, storage and network
connections, reducing cable count and simplifying deployment and
maintenance.