DUBLIN, Ireland, Research and Markets
(http://www.newscom., Zaldiva (TM),
Inc.com and click on the link.

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com posted on thousands of other Web Sites.

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This in-depth report, based upon both qualitative and quantitative
research , provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending. Then affiliates will receive an
account number and any other pertinent information, links to banner graphics,
instructions on how to insert graphics and links into Web pages and contact
information (in case you require assistance).com and
ZaldivaComics .

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g. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business. Affiliates are sure
to find something, if not lots of things that will be of interest to them.com and ZaldivaComics.

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Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e. birthdays,
anniversary, wedding, friendship, etc. How people choose across the wide range of gifting options is
explored, including gift certificates and cash, home furnishings,
entertainment , apparel, gifts of experience, etc.; Candles and
candle accessories; Crystal stemware, bowls, decanters , vases, etc.

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'verb'),
rather than focus solely on the gift. Zaldiva offers competitive commission structures
and provides advertising banners and links with tracking codes to be placed on
the Affiliates Web Site(s).ZALDIVA.

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This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others. New items are listed at a
significant discount to suggested retail prices and weekly deals can be found
on Zaldiva.

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Contact Information:
Zaldiva(TM), Inc.

NOT EQUIPMENT, PERIPHERALS, SOFTWARE OR HARDWARE.

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Zaldiva.

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For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given. The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why. (OTC Bulletin Board: ZLDV), (Xetra Exchange: UZ8) today announced that it
has enhanced its Affiliate Program to include character and name-brand-themed
banners.ZaldivaComics.

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That means almost one out of every ten
dollars spent at retail is to buy a gift.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.researchandmarkets .
Simply go to http://www. There can be no
assurance that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in such
statements.

Items that may fit into this category may be, for example, mouse pads, computer covers, tee-shirts, and novelty gifts for computer gurus and users.

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; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items, such as personalized albums, pictures, etc.
Zaldiva will continue to upload new banners to the program on a regular
basis to ensure that affiliates will have a plenty of ways to attract new
customers. Zaldiva will continue to improve their
program in order to build partners and revenue.

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com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market. By combining
elements of both word-of -mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.
People buy and give gifts to build and enhance their emotional connection
with the recipient.

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'noun') becomes the
means to an end and that end is to strengthen relationships.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases, etc. Through the Affiliate program, Zaldiva looks to
increase revenues by increasing market exposure and online sales through all
Affiliates that will be sending traffic to Zaldiva.

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Thus gifting is an exponential marketing opportunity.g.

Character and Name-Brand-Themed Banners to Boost Zaldiva Inc. Affiliate Program

com offer a large variety of new and vintage
pop-culture collectibles including, but not limited to, comic books, graphic
novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action
figures, T-shirts, die-cast vehicles and more.com
http://www.

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The purchase incidence among 15 leading gift categories is also
researched, including Christmas-themed ornaments and decorations .com
(OTCBB: ZLDV - News)

Certain statements in this news release may contain forward -looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b -6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules.

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com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where , How Much and Why of Gift Giving
+ Shopping to their offering.
(Logo: NewsCom: http://www .
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.

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researchandmarkets.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets ,
including handmade collectible baskets.
1-877-ZALDIVA (925-3482)
http://www.

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Online affiliate programs are a multi-billion-dollar industry and a great
way to advertise for next to nothing.
The company advertises and promotes Zaldiva products and services in the
affiliate industry to increase revenues by having Zaldiva.

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Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www.com
Fax: +353 1 4100 980

All statements, other than statements
of fact, included in this release, including, without limitation , statements
regarding potential future plans and objectives of the Company, are forward-
looking statements that involve risks and uncertainties.

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Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers . No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.). FORT LAUDERDALE, Fla.

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A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months. The character and name brand themes, like Family Guy, Buffy The
Vampire Slayer, Coca-Cola and Superman, will be based upon the company's
current inventory and hot new pop-culture collectible items as they are
released.
Zaldiva continues to recruit Web Site owners to partner with as Affiliates
in exchange for commissions.com and its related Web
Sites.

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In other words, the gift itself (e.Zaldiva.

contamination bitwise

The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year.zaldiva.com/affiliates directly or to
http://www.com's home page as well as through the company's online auctions.

This category is for sites that have accessories /gifts for the computer or computer user.

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g.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. The company offers discounted
Pre -Orders and Comic Book Subscription services.

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