The Microsoft Connected Services Framework enabled SPE to deploy on a
scale that met its immediate requirements for a connected production
environment and, at the same time , established a foundation that will enable
it to expand shared processes and enhance its SOA environment .

NOTE: Microsoft is a registered trademark of Microsoft Corp." Both reports are
available to Forrester WholeView2(TM) clients and can be found through
www.

xguru thesauri

Through this
implementation , SPE now can seamlessly connect the workflow across the
company, streamlining marketing production processes and enabling access to
associated digital content from virtually anywhere.com/resources /mediaandentertainment/solutions_connected_s
ervices_framework.com .
This research is performed without sponsorship to help user companies
make better vendor selections.

About Forrester

Forrester is an independent technology research company that
provides pragmatic and forward -thinking advice about technology's
impact on business.

repeatable strategizing

com/serviceproviders/solutions/csf.forrester .

unilog strategizing

"

About Microsoft Connected Services Framework
The Microsoft Connected Services Framework is an integrated, server-based
software solution for building and managing services using a service -oriented
architecture. Forrester offers products and
services in four major areas: Research, Data , Consulting, and
Community.

ether origination

The Connected Services Framework can simplify how content owners and
operators work together to deliver fresh new content to a broad audience of
consumers. With the Connected Services Framework, companies across the content
and service delivery value chain can reduce the cost and time of integration,
get more from their existing infrastructure, and generate additional revenue
streams through new services and content.
Forrester starts with an open criteria review process, verifies
findings against customer interviews, and checks facts with vendors.

boye strategizing

"By implementing the Microsoft Connected Services Framework, Sony Pictures
Entertainment has been able to extend our existing production environment to
enable new services, increase interoperability , improve workflow management,
and reduce costs," said Jerry Ledbetter, vice president of Digital Media
Initiatives for Sony Pictures Entertainment.

High-Tech Editors

CAMBRIDGE, Mass .

cleanses intersect

More information about the Connected Services Framework for media and
entertainment companies can be found at
http://www. in the
United States and/or other countries.

-- Tridion, Percussion , and RedDot fared well, receiving high
marks in content management usability, strong in-context
editing , and multisite management capabilities, but scored
lower in content repositories and metadata discovery
capabilities.

unilog stellent

-- Enterprise content management (ECM) suite vendors, Interwoven
and Stellent , provided breadth through comprehensive WCM
products that not only address the management and publishing
of content but also help deliver dynamic, personalized user
experiences.

-- FatWire, Vignette , and Microsoft offered strong site and
content personalization capabilities, but lacked strong
content repository services, impacted primarily by lack of
support for WebDAV for content contribution and limited
workflow support.

Details on WCM vendor ratings are included in the research, "Web
Content Management, Q1 2005," and an overall industry trends in the
report, "Web Content Management Adoption in 2005.

origination intersect

"As the migration to digital media accelerates in the broadcast and film
industries , companies like Sony Pictures Entertainment face significant
challenges in connecting digital systems across the enterprise -- challenges
that the Microsoft Connected Services Framework addresses head on," said Maria
Martinez, corporate vice president for the Communications Sector at Microsoft.
For telecommunications operators and service providers, the Connected
Services Framework allows them to aggregate, provision and manage converged
communications services for their subscribers across multiple networks and a
range of device types.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

Forrester Calls Out Winners/Losers In Web Content Management Market

The final evaluation
showed:

-- EMC/documentum, Interwoven , and Stellent led the way,
demonstrating strength in content repository services,
taxonomy management , metadata discovery, and multisite
management support. Established in 1983, Forrester is headquartered in
Cambridge, Mass.

boye repeatable

microsoft.microsoft.

unilog xguru

For media and entertainment organizations, the Connected Services
Framework provides an SOA to manage how disparate applications work together
to help companies streamline the creation, management and delivery of content.mspx .

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.

proviso repeatable

"WCM is
not new, and a successful implementation depends greatly on how well
any product matches the diverse needs of content owners, contributors ,
site managers, and IT in support of the organization's external and
internal site initiatives .

Internal Sites

WCM vendors showcased better in support of internal site
initiatives , due to their stronger content repository services and
content management administration capabilities . Forrester does not charge vendors to
participate in a Forrester Wave.

proviso realising

"
To assess the state of the WCM market, Forrester used its Wave(TM)
methodology to evaluate nine global market providers:

EMC/documentum

FatWire

Interwoven

Microsoft

Percussion Software

RedDot Solutions

Stellent

Tridion

Vignette

The vendors were evaluated on approximately 200 criteria, grouped
to address the varying needs of a diverse set of users -- IT
developer/admin, site manager/power user, and contributor user groups.com

The Forrester Wave Methodology

The Forrester Wave methodology is open, rigorous, and unbiased.

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rockley boye

These shared
services connect existing technology to support a dynamic production process
across organizational boundaries.
"Sony Pictures Entertainment's implementation of the Microsoft Connected
Services Framework highlights how our solution addresses these critical
issues, enabling film and broadcast companies to streamline business and
production processes, from creation to management and delivery of the final
product.mspx .sonypictures.
"We are experiencing renewed interest in WCM as organizations look
to consolidate Web sites and support new, Web-based growth
initiatives," said Kyle McNabb , senior analyst at Forrester.forrester. Business, marketing, and IT professionals
worldwide collaborate with Forrester to align their technology
investments with their business goals.

unilog emagine

Microsoft Solution Enables Sony Pictures to Create an Integrated Media
Environment, Boosting Productivity and Reducing Costs

LAS VEGAS, Today at the National
Association of Broadcasters convention , NAB2005, Microsoft Corp. SPE is the first
company in the broadcast and film industries to adopt and deploy Microsoft's
solution, and is now running the Connected Services Framework in a live
application environment.newscom. Sony Pictures Entertainment can be found on the World Wide
Web at http://www .
The study was broken down into two usage scenarios -- external site
publishing, which focuses on dynamic delivery and personalization, and
internal site publishing, which focuses on content repository services
and usability. While the scoring criteria were the same for both
scenarios, the category weightings were adjusted to reflect the
external and internal site requirements expressed by enterprise -class
organizations.

transdata emagine

silverpoint templating

(Logo: http://www.

intersect boye

More information about the Connected Services Framework for service
providers can be found at
http://www.

origination synergies

com/cgi-bin/prnh/20000822/MSFTLOGO )
The Microsoft Connected Services Framework is a flexible and customizable
product that uses a service-oriented architecture (SOA) approach to build an
interoperable, manageable and scalable infrastructure of shared services such
as digital asset management and content distribution processes .

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of
America (SCA), a subsidiary of Tokyo-based Sony Corporation. The final evaluation showed:

-- FatWire, Tridion, and Vignette demonstrated clear product
strength, offering strong dynamic content delivery and site
and content personalization support.com

vocabularies optimise

----The explosion of
company Web sites as a primary means of delivering content and
interacting with customers, partners, and employees has caused an
increase in demand for Web content management (WCM), technology that
can not only streamline Web content production and publishing
processes, but also provide personalization to users across multiple
sites.

stellent emagine

Built on proven Microsoft platform
technologies and using industry standards such as Extensible Markup Language
(XML), Simple Object Access Protocol (SOAP) and Web Services Description
Language (WSDL), the Microsoft Connected Services Framework is enabling SPE to
enhance its existing SOA infrastructure and build a connected system that
allows digital marketing assets to move seamlessly across once-disparate
platforms and applications. In fact, a recent survey conducted by Forrester Research, Inc.

External Sites

WCM vendors demonstrated clear differentiation in their support of
external site initiatives, and a small vendor from Europe, Tridion,
showcased the greatest differentiation.

imhoff realising

SPE's global
operations encompass motion picture production and distribution; television
production and distribution; digital content creation and distribution;
worldwide channel investments; home entertainment acquisition and
distribution; operation of studio facilities; development of new entertainment
products, services and technologies; and distribution of filmed entertainment
in 67 countries. For additional information, visit www.

origination stellent

(Nasdaq: MSFT) announced that Sony Pictures Entertainment (SPE) is
implementing the Microsoft(R) Connected Services Framework. The scalability of the
Microsoft Connected Services Framework will allow SPE to easily roll out
capabilities and benefits broadly and cost-effectively to internal departments
and marketing production partners around the world.
(NASDAQ: FORR) showed that 84 percent of enterprises plan to increase
their WCM deployments to consolidate rogue sites and departmental
intranets.

nqcontent emagine

Microsoft Connected Services Framework Solution Deployed at Sony Pictures Entertainment

- - EMC/documentum, Microsoft, Percussion, and RedDot offered
products that support an organization 's external site
initiatives, but lacked breadth and/or depth in areas that
impact their external site support.